MxMIndia

Tag: NavinTalreja

  • The video by O&M, Mumbai, captures the key role that delivery boys play in an e-commerce ecosystem

    Google pays tribute to e-commerce delivery boys

    By A Correspondent

     

    Acknowledging their efforts and considering the thankless nature of the job, Google decided to celebrate the spirit of the delivery boys, the unsung heroes of the e-commerce ecosystem. A special gift in the form of a customised helmet with their name on it was delivered to the homes of these delivery boys.

     

    Said NavinTalreja – President, Mumbai & Kolkata, Ogilvy India: “Brands with a social conscience and a sensitivity to the ecosystems that make them work are being preferred (loved) by consumers across the world. Google is one such brand which has led many such initiatives. #SpecialDelivery is a special gesture by Google for the delivery boys who bring parcels of happiness to homes in India.”

     

    To encapsulate the entire activity, a short video which showcases the life of the delivery boy was commissioned.

     

    The objective of this activity was to simply urge people to say, “Thank you”, to these heroes. And make it a #SpecialDelivery. The helmet was not just personalised but also visually designed to celebrate their journey.

     

    Reasons Sandeep Menon, Director, Marketing, Google India: “The Great Online Shopping Festival (gosf) was a roaring success in 2014, with all partners seeing great engagements across product categories. We got a total of 1.4 crore visits to the site and the user engagement is up by 7 times compared to last year. All this was made possible due to collective efforts of all our partners. And this video is a small gesture to thank the unsung heroes who keep the wheels of this growing industry moving.

     

    Added Sukesh Nayak, Executive Creative Director, Ogilvy India: “Today, we all shop online and enjoy the comfort of it. But somewhere we forget to acknowledge the most important person in this – the delivery man. Our idea was to recognise them and thank these faceless people. The helmet was not just personalised but also designed to visually depict their amazing journey. The expression on their faces when we delivered this at their doorstep was just priceless. It made us realise, that a little thank you goes a long way.”

     

    CREDITS

     

    National Creative Director: Rajiv Rao

    President, Mumbai & Kolkata: Navin Talreja
    Executive Creative Director: Sukesh Nayak
    Head of Planning, Mumbai: Kawal Shoor
    Senior Creative Director: Talha Nazim, Manasi Kadne

    Art Directors: Nobin Dutta, Noothan PR

    Copywriter: Aratrika Rath

    Business Head: Hitesh Patel

    Account Management: Kunal Rasania, Madhavi Unni

    Production House: @Asylum

    Director: Raaj A Chakravarti

     

  • For the second consecutive year, Ogilvy Mumbai has been found to be the Most Effective Agency Office globally

    Ogilvy Mumbai is most effective agency office in world yet again

    For the second consecutive year, Ogilvy Mumbai has been declared the Most Effective Agency Office Globally, in the 2013 Effie Effectiveness Index. Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes on Friday.

     

    Said Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: “I am truly delighted for Ogilvy Mumbai and all our clients who we have partnered in achieving this unprecedented recognition of being ‘the Most Effective Agency Office in the World.”

     

    Said NavinTalreja who heads Ogilvy & Mather’s Mumbai and Kolkata offices, “To do it once is good. But to be awarded the Most Effective Agency Office in the world for two years in a row is a staggering achievement. This only further underlines our philosophy of deep collaboration between Creative, Planning and Account Management helping us deliver on the twin peaks of creativity and effectiveness. This would not have been possible without the support of our clients so a big thank you to all our clients who continuously repose faith in our ideas.”

     

    Kawal Shoor, Head of Planning – Ogilvy Mumbai, said, “We didn’t plan for this. Couldn’t have. It’s impossible to know what hundreds of other offices across tens of agencies are doing globally. Only in hindsight have we figured the reason Ogilvy Mumbai has been honoured with this accolade, in successive years. And the reason is – great work that works, not for a few, but for a very wide set of brands, across different clients. I think Ogilvy Mumbai manages the depth-versus-width issue beautifully because we’re blessed with a unique mix of skill sets, our creative culture, and a genuine desire to motor each other’s thoughts forward.”

     

    The Effie Index was launched in June 2011 and is led by Effie Worldwide.  It was predicted to become the industry standard and according to industry influencers, it is now considered to have attained this status.  The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analysing finalist and winner data from Effie Worldwide competitions.  It is the world’s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.