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Tag: Navin Talreja

  • EuroKids International has urged parents to resume learning for their young ones through the launch of this campaign

    ‘Right Start, Flying Start’ by EuroKids International

    By Our Staff

     

    In order to stem the learning gap that the Covid-19 pandemic has caused to toddlers’ developmental journey, EuroKids International has urged parents to resume learning for their young ones through the launch of their ‘Right Start, Flying Start’ digital campaign comprising a series of three videos.

     

    Speaking about the ‘Right Start, Flying Start’ campaign, K V S Seshasai, CEO, Pre-K Division, EuroKids International said:  “There is irrefutable global evidence that the learning journey for children is the most rapid in the early years and the closure of early childhood education centres during the pandemic has resulted in a widening gap in learning for most children. In order to stem this, we want to encourage parents to consider remote learning for their children, so they can continue to achieve their developmental milestones. Children can stay indoors and learn with experienced educators and use scientifically developed curriculum.”

     

    The ‘Right Start, Flying Start’ campaign was conceptualised with creative agency – The Womb. Added Navin Talreja. Founding Partner, The Womb: ”Our understanding of parents’ mindsets with regard to early years of schooling revealed that these are considered as discretionary years of fun for kids.  Working with the management, curriculum creators and teachers at EuroKids helped us understand that in fact some of the critical phases in a child’s learning journey are the early years in school. Taught the EuroKids way better prepares them to take on the academic challenges that come their way as they move through different grades. Our task in communication was to bring to the forefront the unique ways EuroKids teaches kids to give them this flying start.”

     

     

  • The campaign talks about the edtech major providing ‘Sirf Naam Ki Nahin, Kaam Ki Degree’ for working professionals

    UpGrad unveils new TV & digital campaign

    By A Correspondent

     

    UpGrad, the online higher education company, has unveiled its latest mass media campaign. The TV commercial, featuring a donkey, draws from the cultural insight that in the corporate world, everyone wants to climb the ladder and choose various ways to get ahead – one of the most common being the tendency to ‘lick ass’.

     

    Shot in Estonia, the film has been developed by creative agency The Womb and has been directed by Shashanka Chaturvedi, aka Bob, co-founder & director, Good Morning Films.

     

    Said Arjun Mohan, CEO – India, UpGrad: “Our primary objective is to define the kind of education UpGrad provides, that is not constricted by the mode of learning – which just happens to be online. The next ambition was to compellingly summarise all the types of courses we provide – post-graduate degrees, certifications and diplomas. We chose the word ‘degree’ because in India, the concept of a ‘degree’ holds emotional and practical heft across all socio-economic classes. While degrees are available a dime a dozen, the conflict occurs when they tend to be generic, outdated and from not so credible institutions, that are ultimately not valued by employers. Thus, the genesis of ‘Sirf naam ki nahin, kaam ki degree’ – upGrad’s promise to provide outcome-oriented specialisations that help learners to achieve the ROI on education – job/profile switch, increment or promotion, in other words, Employability.”

     

    Talking about the campaign, Kawal Shoor, Co-Founder, The Womb added: “UpGrad and The Womb got together a few months back to start working on building its brand and business in India. COVID-19 has hastened the need for edtech as a category. UpGrad is a very substantive brand in the midst of many lightweight educational institutions that have mushroomed all over India. It has a great culture, knows how to teach, and has tie-ups with some of the best universities in India, and the world. It can fulfil the learning needs of working professionals and undergraduates. We had to bring its various offerings under one, clear positioning idea for the brand that stems from and can influence culture. This spot introduces that idea, along with a clear proposition for working professionals.”

     

    Added Navin Talreja, Co-Founder, The Womb: “UpGrad’s Data Science and Management programs for working professionals have great pedigree with tie-ups with institutions like IIIT Bangalore, IIT Madras, and Deakin Business School. To make this resonate culturally, we borrowed from culture – work/corporate culture to be specific. We uncovered a very rich insight – in organisations, those who’re not good enough to find other means to rise. We built our proposition around this insight. What was even more challenging was to find a way to execute this in a lockdown – so what you’ll see, are Indian-origin actors from the UK, performing in an office in Estonia, being remotely directed from a villa in Goa. The clients at UpGrad have to be complimented for believing,”

     

     

  • Research indicated that what senior citizens wanted most was the time of young adults

    IAA Rotary Campaign For Good unveils film on seniors

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter and the Rotary movement had invited entries from young professionals in advertising agencies to create a ‘Campaign For Good’ based on research that indicated that what senior citizens wanted most was the time of young adults.

     

    Judged by ace creative names Arun Iyer, Raj Nair and Navin Talreja, the winning team was Adamya Mody, Kanchan Kesari, Reet Sawhney and Sanjana Dora of Ogilvy. This team was presented a special IndIAA Award.

     

    The winning Print campaign of three advertisements was run in mainstream media including the Mid-day and the Free Press Journal.

     

    Now the film has been produced by Zee (pro bono) and will premiere on Zee 5 and all Zee broadcast channels.

     

    Said Abhishek Karnani, Chairman IndIAA awards, the campaign has a great emotional tug and we are delighted that this effort to show that communication can be a force for good is being supported so generously.

     

     

  • The last date for submitting entries is July 28. There will be no extension of deadline, and there’s no entry fee

    Arun Iyer, Raj Nair & Navin Talreja to evaluate work for IAA Rotary Campaign For Good

    By A Correspondent

     

    A jury consisting of Arun Iyer co-founder and creative partner Spring Marketing Capital (former Chairman and CCO Mullen Lintas), Raj Nair CCO Madison BMB and Navin Talreja co-founder The Womb will evaluate entries received for the International Advertising Association (IAA) and Rotary District Campaign For Good.

     

    Said Abhishek Karnani Chairman IndIAA Awards: “We are expecting some great creative work from young professionals on the simple brief that elders really want just time from young adults.Getting such an illustrious jury to evaluate the work shows the commitment our senior creative people have towards good causes”.

     

    The winning integrated campaign would be awarded on the prestigious IndIAA Awards stage on August 26 and run across media. The last date for submitting entries is July 28. There will be no extension of deadline, and there’s no entry fee

     

    Entries can be sent to http://campaignforgood.in/

     

     

  • The campaign was released across TV, digital as well as IGP.Com owned social media channels in India and international markets

    The Womb partners IGP.com on latest global campaign

    By A Correspondent

     

    Online gifting store IGP.com has got on board The Womb as partners in their business and brand growth journey. The Womb partnered IGP.com to roll out its first multi-platform International campaign, for the upcoming festival of Raksha Bandhan that celebrates the bond between a brother and a sister. The campaign was released across TV, digital as well as IGP.Com owned social media channels in India and international markets like USA, Canada, UK, Europe and Singapore.

     

    Said Tarun Joshi, CEO & Founder, IGP.com: “Gifting is a huge thing in our country. People just love gifting for birthdays, festivals, anniversaries and just about any occasion. But when the near and dear ones are not in the same city, there is a certain inconvenience that comes in the way of gifting. This is where IGP comes in, as an enabler. To make the entire act of gifting easier by removing the inconvenience which distance brings in. Especially in today’s India, it is not uncommon for one to have their loved ones in faraway cities, be it any part of the world. And so, that’s IGP’s purpose, to simply make gifting to any part of the world easy and hassle-free.”

     

    Added Kawal Shoor, Co-Founder, The Womb Communications: “As the young migrate away from their homeland in search of prosperity and leave their dear ones behind, relationships feel the stress. Thankfully India has rituals like Raksha Bandhan in place that can keep the bonds strong. And now, modern, online brands like IGP are emerging to keep those rituals alive, and through that, reduce the emotional distances between people as they physically move apart.”

     

    Said Navin Talreja, Co-Founder, The Womb Communications: “India is a 30bn USD gifting market and yet despite the advent of various e-comm portals there isn’t one that specializes in gifting. IGP.com has this opportunity and we intend to leverage with various pieces of occasion-based marketing. Rakshabandhan is our first campaign in making IGP.com synonymous with gifting in India and across the world. This film with the cultural angle of mooh bola bhai we felt would break the wall paperness of Rakhi advertising that has been done for years in India.”

     

  • The film emotionally connects with the viewers with its tear-jerking moments

    Saregama Carvaan renders another emotional ad film

    By A Correspondent

     

    Chrome Pictures and The Womb recently released their latest ad for Saregama Carvaan.

     

    Said Kumar Ajit, Vice President, Saregama India: “As awareness of Carvaan as a product grows, we now wanted to build in a compelling emotional motive for all young Indians to express their gratitude towards the people who have made some impact in their life. #ThankYou is the simplest expression but most often than not a difficult one to express. With Saregama Carvaan, we want to bridge this gap between the generations. We urge people to say #ThankYou to the people who matter, who have made difference in their lives. The time is right to gift Carvaan not just for its 5000 songs and other great features, but also for the emotional heft it carries”

     

    Adding to that, Navin Talreja, Founding Partner, The Womb said: “We felt Saregama Carvaan could be the perfect carrier of such an expression for the young generation. We want to make Carvaan as synonymous with saying ‘thank you’, as a red rose is for love. The launch film is the first in a series of communication and activation initiatives we will take to seep the message deep into Indian psyche. We’ve started off with a typical and traditional Indian father-son relationship – filled with respect and distance. And how Carvaan can help in a small way to bridge such relationship gaps”

     

    Said Amit Sharma, Director, Chrome Pictures: “A lot of Indians are not verbal about their feelings towards their parents especially towards fathers even though they love them. Small gestures that children express onto their parents are magical moments that fill their hearts with joy. Being appreciated by your child when not expecting is the best gift a parent can ever receive and as a father myself I can vouch for this. Therefore, when the Saregama Carvaan brief was narrated to me I was very moved by it and was extremely excited to take the project forward. I hope my latest creation for the Saregama Caravaan brings both parents and children closer.”

     

     

  • Along with TV other media which will carry this message include digital, radio, outdoor and retail

    The Womb presents good side of oil in work for Sunny Oil

    By A Correspondent

     

    The Womb’s launch campaign for Sunny Oil has been launched with focus on the critical role that oil plays in building children’s immunity.

     

    Commenting on the campaign, Prashant Sarwade – Head of Marketing, Frigorifico Allana said: “We at Sunny, believe that right nourishment for children from an early age is critical for their healthy future. Sunny Oil enables the modern day mothers to provide their children a balanced proportion of nutritive elements, thereby preparing them to face the environmental hardships. The benefit of ‘Fight-O-Mins’ that the oil offers helps in lending credibility to the Sunny promise.”

     

    Added Navin Talreja – Founding Partner, The Womb on the campaign: “The opportunity in the category is immense, as for decades there hasn’t been edible oil related ‘new news’. ‘Har Niwala Andar Se Tough banane Wala’ targets the progressive homemaker looking to give the best protection to her child and this delivered through oil, something which a child consumes three times a day is refreshingly new news for mothers.”

     

     

  • The Womb will work on Axis MF’s strategic direction as well as on its creative expressions

    The Womb to manage Axis MF creative

    By A Correspondent

     

    Axis Mutual Fund has found The Womb to grow in the fast-growing mutual funds space. The Womb, which bagged some accolades at Campaign India’s awards last evening, will work on Axis MF’s strategic direction as well as on its creative expressions.

     

    Rohan Padhye

    Said Rohan Padhye, Vice President – Marketing Communication & Digital Marketing: “The mutual fund category is witnessing inevitable growth. In the context of changing consumer preferences and market dynamics, we wanted a strategic firm to be associated with us.

     

     

    Navin Talreja

    Said Navin Talreja, Co-Founder, The Womb: “I have done CMO duties at a bank before, and this gets me back into the business of money. So I am excited. We have to, as a team, up Axis MF’s mindshare and business in the extremely competitive mutual funds category. The brand teams at Axis MF, and the agency team are raring to go. Our mandate is deep and wide – to define the Axis MF brand’s core within the ambit of the overall Axis brand, create its own unique positioning, as well as integrate communications across the wide set of stake-holders they address.”

     

    Kawal Shoor

    Commenting on the win, Kawal Shoor, Co-founder, The Womb said: “Clearly, as returns from other traditional asset classes like real estate, gold and fixed deposits climb down to realistic levels, mutual funds will inevitably become a strong alternative to invest in. It has already started happening, and the timing of the start of The Womb’s association with Axis MF couldn’t be better. We will aim to garner for Axis MF a disproportionate share of investible assets from the progressive Indian families, by garnering a disproportionate share of attention and relevance for Axis MF thru’ our communications.”

     

     

  • The Womb has won this business after extensive conversations with the Honeywell marketing teams

    The Womb to partner Honeywell’s consumer play in India

    By A Correspondent

     

    The Womb, the agency set up early last year by former Ogilvy senior execs Navin Talreja and Kawal Shoor, has been appointed by Honeywell India as brand strategy and creative partner in building up its air purifier business in India.

     

    Sudhir Pillai

    Commenting on the agency’s appointment, Sudhir Pillai, General Manager – India, Homes at Honeywell, said, “At Honeywell, we value innovation, creativity, and an ability to engineer solutions that address the toughest challenges and unique needs of our customers. The Homes business of Honeywell aims to provide products and solutions that make the consumer’s life comfortable, convenient, at the same time ensuring their safety, health & well-being. The Womb’s approach to marketing and creative solutions is similarly innovative, and we value that greatly. ”

     

     

    Navin Talreja
    Kawal Shoor

    Said Talreja on the win:”We shared our point-of-view with the team at Honeywell; and our customer-centric approach, and the vibe our entire team shared with their counterparts at Honeywell eventually won us the business. With this play, Honeywell is about to demonstrate its strong intent to build its smart/connected homes business in India. And we are proud to partner them in this journey.” Added Shoor: “The Honeywell team absolutely floored us with the openness they showed in our conversations – whether they were about the state of the category in India, or the potential customers, or even the kind of ideas and initiatives that might work. And that makes us happy, as we are keen to work on creating new categories – which means creating new needs, new attitudes and behaviours, and new experiences.”

     

  • The truth is, Western Classical music is enjoyable at every age

    O&M unveils campaign for NCPA & SOI

    By A Correspondent

     

    O&M has unveiled a campaign for The National Centre for the Performing Arts (NCPA) and the Symphony Orchestra of India (SOI) that highlights the importance of classical music to the audiences.

     

    For decades, this genre has been dressed up in tailcoats, serious expressions and a preconceived notion that it is meant for a generation ‘much before mine’.But the truth is, Western Classical music is enjoyable at every age.That’s the truth the NCPA and SOI wanted Ogilvy & Mather to illuminate, through this film created especially for the online world.

     

    Zenobia Pithawalla – Executive Creative Director, Ogilvy and Mather said, “The best thing about this idea is that to address the client’s concern, we borrowed from their pool of talent. These young students of the NCPA and SOI dived right into the heart of preconceived notions about Western Classical music, to change them, one note at a time. Thanks to the patience and dedication of our young director Afshan Shaikh we were able to bring the idea to life.”

     

    Navin Talreja of Ogilvy& Mather said, “As an agency we are passionate about the performing arts and hence this campaign for the NCPA and SOI. Western Classical is seen as music for older people and so the brief was to get younger audiences in. We felt what better way than to showcase the wonderful talent of the kids who are part of the SOI’s training programmes to inspire the younger generation to come and experience the wonderful Western Classical concerts that are performed at the NCPA.”

     

  • They put in their papers last week and will serve notice till the end of April

    Navin Talreja & Kawal Shoor quit O&M to launch agency

    By Pritha Mitra Dasgupta

     

    Senior Ogilvy & Mather executives Navin Talreja and Kawal Shoor have quit to launch their own advertising agency. Both Talreja, president at O&M Mumbai & Kolkata, and Shoor, national planning director at O&M India, confirmed the development. They put in their papers last week and will serve notice till the end of April.

     

    The industry is abuzz with speculation they will join hands with Abhijit Avasthi, erstwhile national creative director of O&M who quit to launch his own venture along with ex-colleague Sonali Sehgal. Talreja and Shoor, however, denied it. “Let’s get the elephant out of the room. Kinu (Avasthi) is a great guy, but at the moment Kawal and I would like to go at it alone and start our own company and be on that adventure,” he said.

     

    Shoor said, “Navin and I are still talking about how to shape our new shop. And I desperately want to refrain from clichés (‘different’, ‘new kind of agency’, etc). We will let our work speak. The one thing we’re clear is that we will not chase numbers.”

     

    While Shoor has spent 21 years in O&M, Talreja has worked with the agency for 18 years. Overall, they have 40 years of experience in advertising and communications business with expertise in planning, business development, client servicing and administration. The duo is now looking for a creative partner for the new venture. “A creative partner (or partners) is crucial, and, thankfully, a few good minds are keen, but it’ll take alot more to build the kind of place we’re dreaming of. Navin and I will try to find some unconventional partners, as unless you have new kind of people, you won’t get new kind of work,” said Shoor

     

    A senior agency head, talking on condition of anonymity, feels Talreja and Shoor should join hands with Avasthi because they don’t have the creative expertise to start a new agency. Also, the duo shares a great rapport with Avasthi, the person said. “It only makes sense if they come together,” he said. But all the three have said there’s no chance of that happening. “I am not teaming up with Kawal and Navin to form a new agency,” Avasthi said. The news of Talreja and Shoor exiting O&M came to light on the eve of the 60th birthday of Piyush Pandey, executive chairman at the agency. “I have been out of Mumbai for the past five days and, hence, Navin and Kawal are yet to tell me what they are planning to do. But they are not joining hands with Abhijit,” Pandey said. “I can also say that they won’t do anything that is against the interest of O&M.”

     

    Some top officials, meanwhile, suggested Talreja quit because O&M recently went through a senior management restructuring following which Kunal Jeswani was made the CEO of the agency and Talreja didn’t get any prominent role. But Talreja said, “The reason to move on is a feeling that the time is right to try and do something new and exciting on my own.

     

    Do it at our own pace and scale and to enjoy a different kind of journey by challenging oneself.” Talking about the two exits, Jeswani said, “Change is inevitable. It keeps us sharp and makes us stronger. The transition is being worked out and should be completed in a month.”

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Milton's audience is the intuitive Indian woman who anticipates her family's unspoken needs and goes about solving them

    O&M unveils new campaign for Milton

    By A Correspondent

     

    O&M Advertising – Mumbai has launched their first ever brand campaign for Hamilton Housewares for their flagship brand Milton.

     

    Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd. said: “It’s a campaign that brings out the unsaid from the customers point of view and reflects on what the brands true inspiration is. This is the DNA of the brand and the company.”

     

    Milton’s audience is the intuitive Indian woman who anticipates her family’s unspoken needs and goes about solving them. The brand offers thoughtful innovations to help her effortlessly navigate the everyday chores. For example, the ‘Oil separator pickle jar’ that helps her family enjoy the pickle without the excess oil or the ‘Crisp Casserole’ that keeps the roti’s moist-free and warm for longer.

     

    Navin Talreja – President, Mumbai & Kolkata, O&M Advertising – Mumbai shared: “Milton communication development has been a fabulous journey of discovery and delight as we have been continuously introduced to their innovative products. Our job was easy. All we had to do was communicate these WOW innovations and get consumers to love them as much as we did.”