MxMIndia

Tag: Navin Kathuria

  • The agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL

    Adani Wilmar selects OMD Mudramax as its media partner

    By A Correspondent

     

    Following a multi- agency pitch, OMD Mudramax has won the media duties of Adani Wilmar Limited wherein the agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL for the South and the East region of India.

     

    The account would be managed from the agency’s Mumbai office and will be led by Sathyamurthy Namakkal, President, OMD Mudramax & Executive Director, DDB Mudra Group and Navin Kathuria, EVP & Principal Partner, OMD Mudramax.

     

    Angshu Mallick

    Speaking on the partnership with OMD Mudramax, Angshu Mallick, Chief Operating Officer, Adani Wilmar Ltd. Said: “Increased products and new pipeline of products made us think of having multiple media agency partners, and we are happy to inform that going forward we have two leading media agencies working for our products. The HSM part will remain with Triton Communications and Rest of India (South & East) goes to OMD Mudramax. We wish all the best to both the agencies.”

     

    Navin Kathuria

    Said Navin Kathuria, EVP & Principal Partner, OMD Mudramax: “This is one more prestigious addition to our esteemed clientele. We love to work with clients who embrace agencies as their strategic partners. Working with an ambitious group like Adani Wilmar is a joy and we look forward to creating impactful business solutions through interesting customer initiatives across southern & eastern states of the country.”

     

     

  • The agency will be responsible for all media activities viz. planning, buying and implementation

    DDB MudraMax Media wins media mandate of Athena Life Sciences

    By A Correspondent

     

    Athena Life Sciences, a startup in the space of cosmoceutical and therapeutic beauty treatment, has appointed DDB MudraMax Media as its media agency. The agency will be responsible for all media activities viz. planning, buying and implementation.

     

    Athena Life Sciences is a relatively new organization and hence its association with DDB MudraMax Media becomes crucial since the agency has become the brand’s first ever media agency. For their maiden campaign, the company will focus on building awareness for D’Free, an overnight anti dandruff lotion.

     

    On appointing DDB MudraMax Media, Prabhu Karthikeyan, CEO & MD, Athena Life Sciences quoted, “Startup dynamics are so different from established businesses – budget constraints, faster changes, narrow focus, and so much more. DDB MudraMax Media gave us the comfort of a large planning and buying house, strong FMCG/consumer mindset, and yet brought in the kind of attention, collaborative thinking that a startup deserves.”

     

    Navin Kathuria, Associate Vice President, DDB MudraMax Media said, “It is an interesting assignment to deploy our consumer planning and holistic implementation skills, with ideas at the centre of the consumer engagement. We are very delighted to partner with Athena Life Sciences in their journey towards building a cutting edge Consumer Products Business.”