With health and well-being at the core of the brand’s philosophy, Danone has rolled out a new campaign for its chocolate flavoured drink – Choco Smoothie.
Speaking about the ad, Himanshu Bakshi, Marketing Head, Danone India said, “’Take a Chill-Fill’ tells a consumer that small problems are an everyday affair. So why not just stop stressing and take a ‘Chill-Fill’ with Danone smoothie?â€
Added Navin Kansal, National Creative Director, Indigo Consulting said, “Danone Smoothie is a healthy, filling and an anytime consumption snack. The ‘Take a Chill Fill’ ditty is a light-hearted take on how this ‘snack’ can play a role in helping us take little things that blindside us in our day-to-day lives, in our stride. And at the same time be satiating as well.”
Indigo Consulting, the Leo Burnett Group’s specialised digital agency, has announced the appointment of Devang Raiyani as its National Head of Strategy. He will report to Dheeraj Sinha, Chief Strategy Officer for Leo Burnett, South Asia.
In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.
Dheeraj Sinha
Welcoming Raiyani, Dheeraj Sinha, Chief Strategy Officer, Leo Burnett, South Asia said, “Devang is a well-honed strategist. He has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.â€
In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.
Navin Kansal
Added Kansal on the appointment, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.â€
Said Raiyani about his new role, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I’m excited to create some great work with the team at Indigo.”
Apart from working with startups, Raiyani has also worked with Grey whereby he led its key accounts in Mumbai. He was also Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.
Close on the heels of the announcement of Nikhil Shahane as Vice President – Mobile and International Business and Mahesh Patil as Chief Technology Officer comes another significant appointment that of Navin Kansal as National Creative Director. The move marks an important phase in the digital agency’s journey of growth where the endeavour is to ensure seamless integration of creativity and technology.
RajDeepak Das
Welcoming Navin on board, RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “Navin is a creative genius when it comes to digital and he happens to join us at a right time when we are looking to fast-track Indigo’s growth as a full-service digital agency and a technology hub for clients. Navin’s experience of creating exemplary work on many brands reflects his ability to make an idea look great across digital platforms. His passion for innovation will drive the change brands need, thus helping to take the quality of our offering notches higher!â€
Harshad Hardikar
Harshad Hardikar, COO, Indigo Consulting, added, “Navin and I have worked together in the past and I am fully convinced about his great ability to think big brand ideas that can create magic for brands, using digital media. This is the most critical position we were waiting to fill-in for some time. I’m sure that Navin’s creative acumen coupled with his leadership skills will take Indigo’s creative reputation to new heights.â€
