MxMIndia

Tag: Naveen Tewari

  • Partnership to help marketers enhance brand experiences for consumers

    WPP ties up with InMobi for marketing solutions

    By A Correspondent

     

    WPP and the InMobi group have entered into a long-term strategic partnership. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers, notes a communique, adding: “WPP will provide in-depth expertise and a creative approach through four pillars – content, media, data and research. WPP’s GroupM will provide data-driven marketing and media planning with end-to-end audience insights integration and will also be sharing its unique engagement approach for in-app mobile content marketing. This partnership will also benefit from Kantar’s research insights, including recommendations that combine delivery, engagement and impact measures through media.”

     

    Said CVL Srinivas, Country Manager – India, WPP: “WPP’s partnership with InMobi will simplify marketing processes for businesses. We recognize the challenges associated with managing and translating data insights into timely and relevant brand activity. Today’s consumers are inundated with brand messages and we want to enable marketers to cut through the noise to provide their consumers with meaningful connections.”

     

    Added Naveen Tewari, Founder and CEO of InMobi group: “User journeys in a mobile-first world have become increasingly complex, and brands need an end-to-end solution that helps them to uncover and drive insights into action seamlessly. InMobi and WPP’s strengths in technology and marketing expertise mean that we are best positioned to take the guesswork out of complex data and provide integrated solutions for brands to help them drive real connections with consumers.”

     

    Added Abhay Singhal, Co-founder of InMobi Group and CEO of InMobi Marketing Cloud:  “WPP and InMobi have had a long-standing successful relationship,”  “We are thrilled with the evolution of this relationship into a strategic arrangement. We hope to co-create value for the entire ecosystem through innovation that leverages data, technology, media, and content.”

     

     

  • Khanna's appointment expands the Board to seven directors, two of whom are independent

    Tarun Khanna joins the InMobi Group Board of Directors

    By A Correspondent

     

    Tarun Khanna

    The Board of Directors of the InMobi Group has announced the appointment of Harvard Professor Tarun Khanna as an independent director of the firm.

     

    “We are very excited to have Tarun Khanna join our Board,” said Naveen Tewari, Founder and CEO of InMobi Group. “All our businesses – InMobi Unified Marketing Cloud, Glance and TruFactor are scaling globally. The breadth and depth of his insights from academia and his expertise as an entrepreneur and board member across varied industries across the globe will stand us in good stead on this journey.”

     

     

  • The association will enable advertisers to directly monetize on Eros Now’s video platform

    Eros Now announces partnership with InMobi

    By A Correspondent

     

    Eros International has announced that its OTT platform, Eros Now, has partnered with InMobi, a global provider of enterprise platforms for marketers.

     

    Commenting on this association, Rishika Lulla Singh, CEO, Eros Digital, said: “With the advertising landscape transforming into immersive engagement, brands can now leverage deep story-telling to collaborate with the audience. The digital penetration is seeing an incremental growth across cities in India and the consumer is increasingly spending much more time on their mobile devices than they did a few years ago, making it one of the most sought-after platforms for advertising. We are happy to join hands with one of the leading advertising platforms in India and aim to continue providing a seamless experience to all our subscribers.”

     

    Added Naveen Tewari, Founder and CEO, InMobi: “Our association with Eros Now marks an industry first partnership in the OTT space which is the next big thing after the app economy. It will be a trendsetter in many ways. Our distinction lies in our core business which centers around the primary screen – Mobile; making this an organic progression for us, and that’s where our decade-long expertise also comes at play. Our full-stack mobile OTT solutions hinged on in-app and our video-first platform will not only allow for deep brand integrations but will improve the overall efficacy of content monetization, driven through Eros Now’s original video content.”

     

     

  • Two out of three users have already purchased something via a mobile

    InMobi report finds 15% increase in m-commerce

    By A Correspondent

     

    Independent mobile ads major InMobi announced the results of its 2014 Global Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits. The 2014 report findings reiterate that mobile devices have become integral to everyday life, but moreover, that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014.

     

    Specifically, the report predicts a 15 percent increase in mobile commerce in 2014, with 83 percent of respondents planning to conduct mobile commerce in the next 12 months. Mobile has become a key factor affecting purchasing decisions, with 48 percent of respondents worldwide listing mobile as a key media which impacts purchasing decisions, and reliance on mobile is even higher in important consumer markets, like India, at 60 percent.

     

    “In last year’s report we found that mobile had touched most aspects of modern life. But this year, we find that mobile has really become an essential part of daily life, even a daily workhorse, that has replaced the desktop and TV for everything from gathering key information, media consumption and accomplishing daily tasks, like shopping and paying bills,” said Naveen Tewari, CEO, InMobi. “Furthermore, with mobile content gaining similar prominence as TV, mobile advertising is now impacting consumer behaviour across the entire purchasing lifecycle from small day-to-day purchases, to bigger purchases, like cars.”

     

    Key 2014 mobile media consumption statistics:

    • The average mobile web user consumes 6.0 hours of media per day.
    • 60% of the average global mobile web users now use mobile as either their primary or exclusive means of going online.
    • Multi-screen behaviour is common, 61% of mobile web users engage in mobile activities (e.g., social networking, text messaging) while watching TV.
    • Mobile is an important companion particularly for in-between times, 83% of respondents use mobile while waiting for something, and 81% while lying in bed.
    • 40% of Indonesians use mobile as their only means of web time, followed closely by 34% in India and South Africa.

     

     

    In response to mobile advertising:

    • 78% have downloaded an application;
    • 68% have visited the website of an advertiser;
    • 56% have visited a store for more information;
    • 52% have bought something via their mobile device;
    • 44% have located an advertiser on a map; and,
    • 43% have called an advertiser by clicking on the phone number in the ad.

     

     

    Mobile commerce insights include:

    • 68% of respondents have spent money on an activity via mobile, and commerce behavior is extending past digital goods, and now includes physical and financial goods.
    • 83% are expected to spend money on an activity via mobile in the next 12 months, a 15% increase from today.
    • Mobile ads in different formats appeal to different segments.

     

     

    The full report is available for download on the InMobi Insights website at www.inmobi.com/insights/on-demand.

     

  • To expand its portfolio of offerings for mobile app developers

    InMobi acquires Metaflow Solutions

    By A Correspondent

     

    Bangalore-based mobile advertising network InMobi announced the acquisition of Metaflow Solutions, leaders in mobile app management and distribution solutions.

     

    Metaflow technology simplifies the global deployment and content management process for developers through its intelligent submission tools optimised through six years of operations, servicing the biggest publishers in the market.

     

    Metaflow’s management and distribution of content to consumer portals has consistently provided the fastest, lowest cost way to publish apps to hundreds of independent, OEM & operator app stores across the globe. “As a global leader in the mobile advertising space, InMobi is committed to growing the mobile ecosystem. Our acquisition of Metaflow Solutions will help us to continue to rapidly expand the distribution and monetisation of content for our developers and publisher partners,” said Naveen Tewari, Founder and CEO at InMobi.

     

    The Metaflow team will become an integral part of InMobi’s developer oriented efforts, led by Piyush Shah, VP and GM of Developer Platforms and Performance Advertising at InMobi. Mr Shah said: “With the recent acquisition of MMTG Labs, along with today’s acquisition of Metaflow, we will augment our value proposition by offering highly compelling distribution, monetisation, and engagement solutions to app developers globally.”

     

    “At Metaflow, our mission has been to simplify and unify the complex process surrounding content management and deployment of apps to a distributed and highly fragmented marketplace. The global reach and technology backbone provided by InMobi is hugely exciting for us. InMobi provides app developers with even greater opportunities to acquire millions of users and monetise their exciting apps,” said Charles McLeod, CEO at Metaflow Solutions.

     

    The Metaflow Solutions team will relocate to the new InMobi London office.