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Tag: Naveen Saraswat

  • The film shows people coming up with interesting excuses in order to avoid eating boring vegetables

    Everest Brand Solutions unveils new campaign for Catch

    By A Correspondent

     

    The DS Group has released a new campaign for their kitchen spices brand Catch. This is a continuation of the brand campaign themed ‘100 per cent Woman ka Match sirf Catch’ released in end 2013. The film has been conceptualized by Everest Brand Solutions.

     

    This communication extends the brand proposition of ‘100 per cent Indian woman ke masale – Catch masale’ to specific products/blends, more specifically, Catch Sabzi Masala.

     

    The film shows people coming up with interesting excuses in order to avoid eating boring vegetables. The reasons are spontaneous, funny and real. Vidya Balan advises the homemaker to use Catch Sabzi masala to cook the vegetables. As the brand endorser and friend of the Indian woman, she knows every trick in the book and turns the tables in the homemakers’ favor with Catch Sabzi Masala.

     

    O.P. Khanduja, Associate Business Head, DS Spiceco Pvt. Ltd said, “With the launch of our TVC for the new ‘Catch Sabzi Masala’ we have changed our ATL strategy from umbrella branding to product focused communication for the brand ‘Catch’. This new TVC is first in its series. The TVC relates and talks directly to the consumer and is conceptualized in a way so that a common man can relate to them. We are confident that the new Catch TVC is clutter breaking in category advertising, which is generally festivity driven or situation led, and will set new trend in this segment”.

     

    Naveen Saraswat, COO, Everest Brand Solutions, said: “This communication is a major step in furthering the strong connect of brand Catch with the contemporary Indian woman and reinforces the brand proposition – 100% Indian woman ka match, sirf Catch.”

     

    This film shall be supported by a complete 360-degree campaign including print ads, POS, outdoors, engagement plan. etc.

     

  • Everest, the agency for DS Group's Catch Salt and spices business, wins the creative mandate for the group's dairy venture

    DS Group catches Everest as creative agency for dairy biz

    By A Correspondent

     

    DS Group has appointed Everest as the creative agency for its dairy business. The agency has already been handling the creative assignments for the Catch Salt and spices business of the group and this appointment happened after a multi-agency pitch.

     

    The business will be handled by the Delhi office of Everest. The agency has already started working on a 360-degree campaign for the brands and products under the dairy business.

     

    Sunil Kumar Bansal

    DSMPL (DS Milk Product Ltd) has been manufacturing ghee and skimmed milk powder, under the brand name ‘Dairymax’ and has expanded its portfolio with the launch of ‘Ksheer’, a premium dairy brand. The products currently available under the Ksheer brand are UHT milk, cow ghee and fresh milk. These will be followed by other specialized products like dairy whitener, flavoured milk, fortified milk, curds, lassi, chaas, paneer, khoya etc.

     

    Commenting on the appointment, Sunil Kumar Bansal, Business Head, DSMPL said, “Everest Brand Solutions’ presentation of differentiated strategy and refreshing creatives stood out and matched our vision for the business. We look forward to their participation in establishing the dairy brands.”

     

    Dhunji S. Wadia
    Rahul Jauhari

    Added Dhunji S. Wadia, President Everest, on the win: “We are delighted to increase our presence with the DS Group. Dairy is an exciting category and we look forward to the task of building yet another iconic brand.”

     

    Said Rahul Jauhari, National Creative Director, Everest, “It’s always rewarding when an existing client trusts us with more business. The team is proud and looking forward to do some exciting work in the category.”

     

    Naveen Saraswat

    Naveen Saraswat, COO, Everest further added, “It was an interesting pitch to work on because of a focused brief given by the client. We are excited and look forward to helping establish the dairy brands of the DS Group.”