MxMIndia

Tag: Naveen Raman

  • In Telangana and Andhra Pradesh

    82.5 launches ABP Desam

    By Our Staff

     

    The Bengaluru office of 82.5 Communications and ABP Group have partnered once again, this time for the launch of ABP Desam in Telangana and Andhra Pradesh.

     

    Said Avinash Pandey, CEO ABP Network: “It has been incredible working with 82.5 Communications on the launch of our new Telugu digital platform, ABP Desam. They understood the Telugu market, and coalesced their creative concepts with regional elements, which made the campaign well-suited to our vision for ABP Desam.”

     

    Elaborating on the launch, Naveen Raman, Senior Vice President and Branch Head, 82.5 Communications – South, added: “Telugu is more than a language. It’s a sense of belonging, it’s a matter of pride, it’s a way of building community. That’s how passionate the people of Andhra Pradesh and Telangana are towards their language. We worked on that insight to celebrate their love towards the language through ABP Desam. This thinking is yet another example of what we as an agency do best – be a truly Indian agency by having an insider point of view and approach every time. We did it super successfully for ABP Nadu in Tamil Nadu. And now we are proud to do it again for ABP Desam.”

     

    Speaking further on the launch campaign, Sangeetha Sampath and Ravi Cherussola, Group Creative Directors, 82.5 Communications – South said: “The unique history of Andhra Pradesh and Telangana requires an adept understanding of the people, their interests, and passions. A hyperlocal approach is of absolute essence, because when it comes to something as serious as news, the regional truth becomes important. The launch digital film celebrates and highlights this via the digital film, social media work and more.”

     

  • To convey benefits of fair standardised pricing policy of Malabar

    82.5 creates new campaign for Malabar Jewellers

    By Our Staff

     

    Media agency 82.5 Communications has created a campaign for Malabar Gold. The campaign outlines the benefits of fair pricing policy and standardised pricing and consists of a TVC featuring Anil Kapoor.

     

    Said MP Ahammed, Chairman – Malabar Group: “Since various jewellers charge exorbitant making charges, consumers feel that they do not get the right deal despite discounts, offers, extensive comparing and bargaining. We, at Malabar, believe that consumers should be saved from this conundrum. That’s why we have put in place our Fair Price Promise. It addresses this concern and assigns transparent and reasonable making charges on jewellery. So that everyone gets the best deal, every day and everywhere.”

     

    Added Naveen Raman, Sr Vice President & South Head, 82.5 Communications: “In the jewellery industry there is a tendency to quote marked up making charges, which is not favourable for consumers. To remedy the situation, Malabar offers a fair pricing policy, which benefits customers as they do not have to bargain to bring down the making charges to an acceptable level.”

     

  • The Ogilvy group agency handled the creative mandate

    82.5 campaign for ABP Nadu

    By Our Staff

    After its success in West Bengal, Maharashtra, Gujarat, and Uttar Pradesh, ABP Network has entered Tamil Nadu with a Tamil news offering – ABP Nadu. 82.5 Communications, which currently handles the creative mandate for ABP Ananda, ABP Majha, and ABP Studios, bagged the additional mandate to launch ABP Nadu. The Bengaluru office of 82.5 will be managing the business.

    Said Sumanto Chattopadhyay, Chairman & CCO, 82.5 Communications India: “We are proud to be ABP’s trusted partner in communication. And delighted they have reaffirmed their faith in us with this new opportunity for ABP Nadu. What makes it all the more meaningful for us is to be able to create work that reflects our motto of ‘ingenious Indian ideas’.”

    Added Avinash Pandey, CEO, ABP Network: “We are thrilled to be strengthening our partnership with 82.5 Communications, with the launch of ‘ABP Nadu’. Their contribution has been instrumental in adding value to our network’s regional offerings. Encapsulating the virtues of Tamil language, literature, and culture, ABP Nadu will provide top-notch content in the realm of news and entertainment to the discerning viewers and digital users of Tamil Nadu. I’m incredibly excited about the potential this unlocks for us, as we build our association with newer audiences. Being a leading broadcaster, ABP Network has entrenched itself into the culture and ethos of all the regions it serves and we are confident of doing the same in the Southern market as well.”

    Said Naveen Raman, Senior Vice President and Branch Head – South, 82.5 Communications India: “This association reflects our strength as a truly Indian agency and the hyper local approach we take. In a category like NEWS, we need to be extra careful in marrying the brand’s purpose with the local flavour. The idea was to lead with the Tamizh pride yet not let go ABP’s core values. Language is one of our strengths as an agency. We handpicked a core team that understands this market and can think in Tamil.”

     

     

  • The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium

    82.5’s campaign for Himalaya Purifying Neem Wash

    By A Correspondent

     

    ‘Pimple-free, healthy skin ka expert’ is the latest campaign for Himalaya Purifying Neem Face Wash conceived by 82.5 Communications, Bengaluru. The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium.

     

    Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Himalaya has been a pioneer in offering safe, effective and trusted skin care solutions for decades. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained the trust of many consumers to discover ‘pimple-free healthy skin’. In this campaign we have introduced certain visual gestures for healthy skin that every teenager would aspire for.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “When you have a great product and a successful continuing campaign, the pressure on the agency is to live up to them. I think we have succeeded in bringing new relevance to the communication, which will aid young girls in clearing their confusion — and their skin.”

     

    Said Naveen Raman, Senior VP & Branch Head, Bengaluru, 82.5 Communications: “Being the market leader in a category comes with a set of responsibilities. This strategy was thought through, keeping in mind the current scenario and looking at the consumer’s expectation from an anti-pimple face wash. Himalaya Purifying Neem Face Wash has always been the go-to brand for taking care of pimples. The need of the hour was to underline the delivery of ‘Healthy Skin’ with emphasis on the expertise of Himalaya and the science that goes into its products.

     

    Given the lockdown shooting the film was a challenge, which, notes the communique, was effectively executed by V K Prakash from Trends Adfilms.

     

     

  • Team 82.5 Communications conceptualised the commercial

    Himalaya Purifying Neem highlights product benefits in new ad film

    By A Correspondent

     

    The Himalaya Drug Company has unveiled its ad campaign ‘Reveal your best skin’ for Himalaya Purifying Neem Pack.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “We all aspire to have skin which is devoid of imperfections, and hence, we end up trying various options to look better. Our latest commercial aims to create awareness about how one can focus on revealing the best version of their skin. And, that is where our product comes in. Instead of masking the imperfections, Himalaya Purifying Neem Pack helps you discover your best skin with the goodness of natural ingredients like Neem and Turmeric.”

     

    Team 82.5 Communications conceptualised the commercial. Said Naveen Raman, Senior Vice President & Branch Head, 82.5 Communications, said: “We keep the consumer first in our thinking and all our campaigns are looking through their lens. Natural, flawless skin is what every young girl desires. However, given the stressful lifestyle and uncontrollable external conditions in her life, she ends up trying multiple hacks and quick fixes to hide the imperfections of her skin. Himalaya Purifying Neem Pack addresses this problem and provides an effective solution.”

  • The TVC highlights the promise of the shampoo as a dependable solution to hair fall issues

    Himalaya makes tall promise for its anti-hair fall shampoo

    By A Correspondent

     

    The Himalaya Drug Company has unveiled a new TVC under ‘Healthy Hair ka Vaada’ aimed at positioning Himalaya anti-hair fall shampoo as a trustworthy solution to tackle persistent hair fall problems.

     

    Conceptualised by SoHo Square, the TVC highlights the promise of the shampoo as a dependable solution to hair fall issues, leading to healthy hair.

     

    Said Naveen Raman, Senior Vice President and Branch Head of SoHo Square: “The Indian consumer is increasingly getting conscious about personal grooming, and hair care is right up there in terms of priority. Being appreciated for her healthy hair that looks great is a high for the common Indian girl. Speak to her to know how challenging it is for her to get her hair right and keep maintaining it. And the biggest fear is hair fall. Our latest film on Himalaya Anti-Hair Fall Shampoo aims to address this issue.”