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Tag: Naveen Kukreja

  • The campaign aims to highlight that cancer insurance is very affordable and great help in fighting the dreaded disease

    Cancer care gets its due on Policybazaar.com

    By A Correspondent

     

    Policybazaar.com has launched a new advertising campaign with the tagline “Cancer se ladai main insurance kaamaega” (insurance will come handy in fight against cancer.) The campaign aims to highlight that cancer insurance is very affordable and great help in fighting the dreaded disease. The campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.

     

    Speaking on the new campaign, Naveen Kukreja- Group CMO, Policybazaar.com and CEO, PaisaBazaar.com, said, “One of our core priorities for future is to promote and increase awareness for low-cost risk covers which cover specific diseases and ailments. Keeping in mind those priorities, the campaign is in line with our strategic goals for the coming years. These products have an innate consumer demand given rising medical costs and are good for increasing health insurance penetration in the country.”

     

    Added Sai Narayan, Group VP and Head of Marketing, Policybazaar.com: “Let’s face it: cancer is a modern day reality. Anyone, any day can fall prey to it. And since cancer treatment is just too expensive, why not get insurance cover which is easily available at a nominal cost. That’s what we have tried to convey through the campaign which, we hope, will make people sit up and think about cancer insurance.”

     

  • The campaign aims to increase awareness around Credit Score in India

    Paisabazaar.com highlights credit report in latest campaign

    By A Correspondent

     

    Paisabazaar.com has launched a campaign around its ‘Free Credit Report’ feature. Said Naveen Kukreja, CEO and co-founder, Paisabazaar.com: “Ignorance around Credit Score and the relevance it holds in the lending process often leads people to approaching wrong banks and financial institutions for loans. Not only are the loan applications rejected, but their credit score worsens further. An individual’s Credit Score not only determines whether his loan application will be approved or not, but also decides the pricing of the loan. We, at Paisabazaar.com, want to drive home the point that every individual should be aware of his credit score and constantly strive to improve it. Even if one doesn’t require a loan right now, doesn’t mean he will never have a lending need. Medical emergencies or future needs like buying a house, child’s education and marriage force people to look for loans. A poor credit score in times like these can lead to a crisis.”

     

    The free Credit Score feature is a part ofPaisabazaar.com’s consumer awareness programme that has been built in line with its brand promise to make lending easier for India.

     

    “Being the biggest disburser of unsecured loans and credit cards in India, it is extremely important to us that customers, who choose our platform, are able to meet their lending needs. The free credit score feature has empowered our customers to lend betterand take steps to build their score over time for future needs,” Kukreja added.

     

    Sai Narayan, Group VP and Head of Marketing, Paisabazaar.com, said, “One of the biggest ailments in the Indian financial market is the lack of awareness around Credit Score. The key messaging around our campaign was born from this problem statement – Your chances of getting any type of loan depends on your Credit Score. On Paisabazaar.com, finding out your Credit Score is easy, instantaneous and free.”

     

    The campaign will include a TVC with actor-anchor and Paisabazaar.com brand advocate Kapil Sharma would be aired across various channels.

     

     

  • To place emphasis on "Ab India Nahi Banega Ullu" in its new marketing campaign

    Policybazaar ropes in Kapil Sharma to promote brand message

    By A Correspondent

     

    PolicyBazaar.com has roped in actor comedian Kapil Sharma to launch its biggest brand campaign. The new campaign would see mass icon, Kapil Sharma urging consumers to compare before buying insurance, so that they don’t become an “Ullu”(a fool) and in turn get “Babaji ka Thullu” (a raw deal).

     

    The new campaign backs PolicyBazaar’s aggressive plans to spend nearly Rs.80-100 crore on its marketing initiatives this year across offline and digital mediums, highlighting the core offering that makes PolicyBazaar special, “Compare. Buy. Save”

     

    The campaign, conceptualized by the creative team of Lowe Lintas, takes the “ullu” idea forward from the brand’s previous advertising and marries it with India’s favorite actor comedian, Kapil Sharma and his all famous colloquial term “Babaji ka Thullu.”

     

    The campaign will kick off with teasers on TV followed by the release of 35-second TVC. The adverts would feature Kapil Sharma in different avatars, placing emphasis on “Ab India Nahi Banega Ullu”. The company will be launching three TVCs focusing on motor insurance, term insurance and PaisaBazaar.

     

    The PolicyBazaar launch campaign would be followed by PaisaBazaar.com, the non-insurance online platform of PolicyBazaar, unveiling its own brand initiative with Kapil Sharma as the lead later this month.

     

    Naveen Kukreja

    Speaking on the new campaign, Naveen Kukreja, Group CMO, PolicyBazaar & MD, PaisaBazaar.com, said, “Our key objective this year has been to increase ‘reach’ while keeping our core communication same – instilling the habit of comparing insurance before buying in the mind of consumer. When Lowe Lintas came with this idea of marrying ‘ullu’ and ‘thullu’, the only name we could think of was of Kapil Sharma. Being a mass icon, he has a deep emotional connect with the consumer which we wanted to make best use of through a witty yet thought provoking advert.”

     

    Shriram Iyer, Executive Director of Lowe Lintas said, “Policy bazaar had already created a fair bit of conversation with their advertising idea ‘Ullu mat bano’. With the introduction of Kapil Sharma in the ‎communication, we were looking to take ‘Ullu mat bano’ forward in a manner that would allow us to seamlessly integrate Kapil’s brand of humour.”

     

  • The key focus will be to increase the reach, awareness and build on its strength as a preferred destination for comparison, and saving on purchase of insurance policies

    Lowe Lintas appointed advertising agency for Policybazaar.com

    By A Correspondent

     

    PolicyBazaar.com has announced the appointment of Lowe Lintas as its advertising agency. This development comes close on the heels of the company receiving a funding of $20 million, most of which will be deployed to step up marketing activities and ramp up technology.

     

    Speaking on the development, Naveen Kukreja, CMO, PolicyBazaar.com said, “PolicyBazaar.com has been a key force in developing online insurance along with our insurance partners. Over the last six years, we have helped > 50 Lakh users save money by comparing different policies before purchase. Online purchase and the habit of comparing different options through a neutral platform, is still in a nascent stage though.”

     

    In order to meet this objective, we are excited to partner with Lowe Lintas as our brand agency. With them on board, we are now gearing up for a new brand positioning and innovative marketing campaigns in the near future. We chose Lowe Lintas for their clear understanding of our brand, proven record for delivering some of the most successful ad campaigns and focus on delivering business results.”

     

    Naveen Gaur, President, Lowe Lintas + Partners said, “PolicyBazaar.com is a young dynamic brand which has revolutionized the financial management and investments category. Its proposition of comparing financial products is truly unique. We were very excited by this proposition and that clearly showed in our presentation to them. The first set of work after our formal association with each other will be out shortly, and I am sure that this will be the first of many steps we will take together to make this brand the success it should rightfully be.”

     

    PolicyBazaar.com, which recently completed six years, has already launched strong campaigns, which urge people to compare insurance policies before making their purchase. This year, they have already kicked off a campaign in July and are looking to roll out more campaigns.The company also recently experimented by launching a radio campaign in Delhi.

     

  • With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness

    Internet accessed most on mobile, says IAMAI report

    By a correspondent

     

    A report released by the Internet and Mobile Association of India has revealed that about 95 per cent of the mobile Internet users are using the internet to communicate online.

     

    With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness. Leading marketers at the Internet and Mobile Association of India’s second Email Marketing Summit 2014 were of the view that mobile will be the key driver in coming times.

     

    Speaking at the Summit, Kalpit Jain, Chief Operating officer – netCORE Solutions, said, “India is expected to have 185 million mobile users by June 2014, and 35 per cent subscribers view their mails on mobile, which provides a huge opportunity to market your products.”

     

    Stressing on the importance of email marketing, Vivek Gaur, Chief Executive Officer- Yepme said, “With over 290 billion emails sent everyday you need to keep evolving your email marketing strategies accordingly. You have to understand what a consumer wants. People have reservations in getting promotional emails. Communication which goes to the consumer should be relevant.”

     

    Speaking on relevance of data in email marketing, Naveen Kukreja, CMO & Director- Non Insurance business- PolicyBazaar.com, said, “‘Data has become the buzzword for email marketers. Every brand is sitting on big data for marketing. The need of hour is to make maximum use of that data. Lesser the content and relevant the communication the better it is for marketers.”