MxMIndia

Tag: Naveed Ahmed

  • Drives relevance through new consumer trends around food like food experiments, binging etc

    Eno launches digital campaign

    By A Correspondent

     

    GSK Consumer Healthcare’s antacid brand Eno has launched a digital campaign that went live in two phases. Phase 1 was centered around occasions like working from home and reduced physical activity with two digital films titled ‘Stay @ Home: Food Cravings’ and ‘Stay @ Home: Food Experiments’ that highlight the change in eating habits and food experiments at home being witnessed in todays time, which could potentially result in acidity.

     

    Said Naveed Ahmed, Area Marketing Director-Wellness, GSK Consumer Healthcare: “Taking into consideration the emerging consumer trends of frequent snacking and reduced physical acitivity – driven by people being confined to their homes, our latest campaign  enables people to indulge in their food cravings and experiments without having to worry about acidity. We have consciously choosen a humourous approach, inline with the brand personalibty of Eno, to build a connect with our audience and communicate our message effectively.”

     

    We’re now waiting for Phase 2.

     

     

  • The brand explores the narrative forward with a new storyline and fresh faces

    Phase two of ‘Thodi Himmat, Thoda Iodex’ ad campaign unveiled

    By A Correspondent

     

    GSK Consumer Healthcare’s Iodex, has carried forward its ‘Thodi Himmat, Thoda Iodex’ idea forward with a new ad film.

     

    Said Naveed Ahmed, Area Marketing Lead- Pain and Respiratory, GSK Consumer Healthcare: “With the latest television commercial, we have taken our ‘Thodi Himmat, Thoda Iodex’ campaign narrative forward with a refreshed storyline. The commercial further cites Iodex as the new age companion for these women, who are willing to challenge limits and explore options that are both unusual and new for them in order to fulfil desires of supporting their family financially or pursuing their dreams. Iodex salutes these women with a promise to be their trusted partner and stand by them through thick and thin.”

     

    Speaking about the campaign, Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia added: “This film is an apt reflection of the evolving role of women in not only urban but also small-town households of India. Women are no longer confined to the background as home-makers but are also donning entrepreneurial hats and taking charge of their personal and family financial and future goals. The start-up culture has helped women to channelize their talents in tangible ways and enabled them to become active contributors to their family and even the economy’s growth.This is a true human kind story of a brand with a purpose.”