MxMIndia

Tag: Naukri.com

  • The SuperStartUp Council in India will be led by brand builder turned online entrepreneur, Shivjeet Kullar

    Superbrands to honour SuperStartUps in India

    By A Correspondent

     

    Superbrands has announced the launch of SuperStartUps for India. Superbrands invites entries from startups in India to be part of the SuperStartUp honour. This initiative will enable startups to differentiate their brands from an idea perspective and engage users in their brand journey. Startup brands can aim to stand a class apart by being recognised not just for their idea, but also presentation, execution and user satisfaction.

     

    The SuperStartUp Council in India will be led by brand builder turned online entrepreneur, Shivjeet Kullar. It will also features names like ad-film maker Prahalad Kakkar,  Deep Kalra, Founder, Make My Trip, Sanjiv Bikchandani, founder Naukri.com, Valerie Pinto, CEO, Weber Shandwick and Anmol Dar, Founder, Superbrands India amongst others.

     

    Speaking on the launch of the initiative, Dar said, “India is fast rising as the startup destination in the world. With the burgeoning of more than 700 brands each year it has become extremely important to differentiate, with credibility and understand from users themselves. We have chosen to partner with Shivjeet in this ecosystem as he not only understands brands and their architecture but is also an entrepreneur in the startup world himself who is keenly aware of the challenges and nuances of being in the ecosystem”.

     

    Commenting on the initiative and launch in India, Kullar stated, “We are truly excited with the opportunity to bring SuperStartUps to India. Superbrands simply put, sets the standards for trust, respect and breakout performance. We aim to work with netizens from across the country who will shortlist and score startup brands. Letting consumers be the true judge”.

     

  • Getting what you deserve by Naukri.com will go on air on 23rd June, 2016 with a TV campaign across 20+ channels

    Are you ‘Getting what you deserve?’, questions Naukri.con in new campaign

     

     

    Leading job website Naukri.com has unveiled its new TVC, “Getting what you deserve?” on the theme of addressing the comfort zone of employees and asking them to look for better job opportunities in the market. The primary thought behind this campaign is to empower the jobseekers to step out and get a job that they deserve. Successful employees often talk themselves out of making changes or even contemplating a job switch because of getting success at work. This TVC tries to change that perception with a simple question- Are you getting what you deserve, as there may be better opportunities waiting outside your comfort zone.

     

    Getting what you deserve by Naukri.com will go on air on 23rd June, 2016 with a TV campaign across 20+ channels and will have language edits as well. The campaign will also be launched on digital media comprising of video, mobile, display and social media. It will also run across the website- Naukri.com and external media platforms as well.

     

    Created by JWT, the TVC opens in a party set up where the star employee is dancing with his office colleagues. The employee waves to his boss who is sitting across the table with his counterparts. The boss discusses the possibility of this star employee moving out to get a better opportunity in the market. Fellow senior management people tell his boss that they will retain the employee by tempting him with new job offers or promotions which are nothing but farce.

     

    Commenting on the campaign, Sumeet Singh, Group Chief Marketing Officer, Info Edge (India) Limited, said “The current campaign targets today’s employees , who are smart , know that they are doing well and while organisations might offer many a carrots to them, are these enough or do they deserve more is a question they need to answer for themselves and explore.”

     

    Sanjeev Bhargava, Managing Partner, J. Walter Thompson, Delhi, added “People do not leave their jobs. They leave their bosses.” was the insight on which we had built the Naukri brand. Now times have changed. The smart employee is a coveted entity. The insight that organisations apply the most devious means (not necessarily in the best interest of the employee) to retain their best employees is the new insight on which the new Naukri communication is based.

     

  • Ranjona Banerji writes about a grouse. Either spewing venom or tongue-in-cheek

    Ranjona Banerji: Irritating ads that irritate

    Ranjona Banerji

    By Ranjona Banerji

     

    Am stepping on a few toes here and other people’s territory but then wothehell. As much news as you watch on TV (or as much TV that you watch, be honest) you’re forced to watch as much advertising as content.

     

    And sometimes it’s fun (like Hari Sadu and naukri.com) or even the poor chappie who thinks he’s eating chicken, but it turns out to be a doggie. Or Fastrack’s funny series on the risqué side with Genelia D’Souza and Virat Kohli. Or even the Flipkart ads where children play adults.

     

    But what does one make of Priyanka Chopra squirming about on the ground to a song that does not match the bizarre dance she does as she tells us she hates the “chip chip”. All that happens for Garnier is that most people throw up and switch channels.

     

    Through the telecast of Wimbledon on Star Sports you get to hear that “amazing Thailand always amazes”. Well, duh, couldn’t they think of another word? Or has someone done Thailand tourism in?

     

    The Kelloggs ads with that vastly annoying mother who does something as simple as throw a few almonds on a bowl of cereal and pretends she’s invented sliced bread is anodyne as such ads normally are.

     

    But the winners of the most irritating ads have to be Reliance Foundation and Coca-Cola. Insensitivity seems to rule the Coca-Cola ad in which a group of not very well off (how do I say this politely?) children play cricket in some dusty desert scrub land as a voice over tells us poetically how they have no cricket bat, ball, stumps, the pavilion has no roof and so on and ends some poignant note about how this is not play but the call of the earth or something. Then Sachin Tendulkar with his strange new hairstyle drinks a Coke and says play on. The children and Tendulkar never meet and you get the feeling that the children cannot afford to drink Coca-Cola, certainly not one each.

     

    And there’s the Reliance Foundation. I’m not getting to the connection with the programme Satyamev Jayate. For one, the ad looks like a copy of the Vedanta ad, which claimed to be saving the lives of various village children with schools and food and making their dreams come true. The ad ran into as many problems as Vedanta does with its mining projects and the company’s attempt to redeem itself with this real or exaggerated NGO social work effort did not work.

     

    If indeed Nita Ambani is moving into social work, an ad that copies an already discredited ad is surely not the best vehicle. Also, the figures put up for the number of children fed or schooled or clothed is embarrassingly small for a company the size of Reliance. Even worse, Nita Ambani’s look is so carefully crafted that it looks just that. Also makes her ears look unnaturally large.

     

    Hidden persuasion is fine. But these are attempts at such blatant manipulation that they are not just exploitative, they may not even work.

     

    For those interested in advertising and how it works, try and catch The Gruen Transfer on the Australia Network or Youtube. Hosted by Australian comic Will Anderson, it is funny, incisive, intelligent and hard-hitting. And did I say funny?

     

    All right, I’ll watch the news from tomorrow.

     

  • Pradeep Gairola joins Naukri group's Meritnation as COO

    Pradeep Gairola quits TIL, joins Meritnation as COO

    By A Correspondent

     

    Pradeep Gairola, VP with Times Internet Ltd and Business Head of timesofindia.com has moved on to join Applect Learning Systems as COO. Applect runs meritnation.com which is a leader in the online school education space.

     

    A turnaround specialist in the print and online media with over two decades of experience, Mr Gairola has worked with The Times of India group, Aptech Internet, Mid-Day, Ananda Bazar Patrika and more recently (since October 2008) with Times Internet Limited.

     

    “I had a great innings at Times Internet,” he says. “The leadership team of TIL is outstanding and I have benefited tremendously from my stint with the company.” On his move to meritnation.com he says, “I am quite excited about the potential of the education sector in India. According to Technopak, the private education sector is estimated to reach US$ 70 billion by 2013 and US$ 115 billion by 2018. The team at Meritnation.com has built a solid foundation and it is well-placed to benefit from the education revolution that will sweep the country. It is great to be a part of the team that will touch lives of millions of students in India”.

     

    Meritnation employs more than 125 people, with a large bias toward content creation. It was started in 2009 by IIM Bangalore 1996 batch-ers Pavan Chauhan (CEO) and Ritesh Hemrajani (Director).

     

    Meritnation is part of the Naukri.com group and is headquarted in Delhi. It caters to the learning needs of students for Classes I-12 (K12) from CBSE, ICSE and leading state boards. Amongst pay sites in education in India, Meritnation is reported to be numero uno. It offers online and correspondence learning resources for Maths, Science, English, Hindi, Sanskrit and the Social Sciences.

     

  • These mobility solutions have specially been designed to bring the power of internet job search on mobile

    Naukri.com launches job search apps for iPhone, Blackberry and Android devices and HTML5 site

    By A Correspondent

     

    Naukri.com, India’s no 1 job site introduces free job search apps on mobile for all smart phone users. This includes special apps for Iphone, Blackberry and android devices and an exclusive HTML5 site. In today’s world, where everyone is competing to be ahead of time, these applications will provide jobseekers an efficient and customized way to search and apply for jobs even on the move. These mobility solutions have specially been designed to bring the power of internet job search on mobile, thus ensuring that their users never miss out on any opportunity.

     

    Both the mobile app and the site are enriched with features which allow jobseekers to filter job openings by location, keywords, functional area, experience bracket and minimum expected salary. Also, users can create up to 5 custom job alerts on the basis of the search criterion defined by them. These job alerts are directly sent to the users’ inbox 3 times a week. To make job search further convenient and mobile friendly, as soon as the user logs into the site it will automatically recommend jobs on the basis of the information provided during the profile creation process. Jobseekers can view the detailed job descriptions and apply in a secure and confidential environment – directly from their mobile devices.

     

    It will be an added boon for employers as well because it acts as an additional platform to reach to their target audience. With the introduction of this mobile site, the response time for jobs posted will be reduced considerably and thus recruiters will be able to cater to a larger audience within a short span of time. This site has specially been designed keeping in mind the need and convenience of a mobile user.

     

    Commenting on the same, Vibhore Sharma, EVP, Technology, Naukri.com said: “Mobile devices are bringing about a revolution in the way people use internet and consume content from the web and smartphones are the new basic phones that would eventually engage users more than a PC. With the launch of our apps and (re-purposed) website for mobile devices, we aim to offer our users the ability to continue their job search on the go and never miss out on a career opportunity.”

     

    This HTML5 site has been optimized to work with all popular smart phones. Further, through this platform jobseekers can also manage and update their Naukri profile effortlessly and conveniently. Users can keep a track on how many times their CV has been viewed by an employer and also which companies have they applied for jobs earlier. Thus, this bouquet of mobile solutions will make job search simpler, productive and much more efficient.

     

    Naukri.com, India’s No. 1 job site and the flagship brand of Info Edge revolutionized the concept of recruitment in India. The site enjoys a traffic share of around 61% as per the Aug Comscore data.

     

    Naukri.com is a recruitment platform that provides hiring-related services to corporates/recruiters, placement agencies and to job seekers in India and overseas.