MxMIndia

Tag: Nature Fresh Sampoorna Chakki atta

  • The brand partnered with Akshay Patra, a leading NGO that runs school lunch programme across India

    NatureFresh Sampoorna Chakki Atta promotes food security with #NoKhaaliPet campaign

    By A Correspondent

     

    Nature Fresh Sampoorna Chakki Atta has chosen to promote food security with its new brand campaign #NoKhaaliPet.The brand partnered with Akshay Patra, a leading NGO that runs school lunch programme across India.

     

    Said Deoki Muchhal, Managing Director of Cargill’s food business in India: “This campaign blends in seamlessly with the ethos of the brand, which lies in nourishing people by providing the ‘best of nature’. The statistics related to hunger-related issues is very disheartening and the cause is very close to our hearts. On the occasion of Human Right’s Day with the #NoKhaaliPet initiative, we aim to make a difference and invite stakeholders to contribute towards eradicating hunger from our country.”

     

     

  • The campaign emphasizes the brand’s assurance of an extra bounce in everyday life

    Nature Fresh promotes new atta offering in latest TVC

    By A Correspondent

     

    Nature Fresh Sampoorna Chakki atta, the fastest growing brand of packaged atta in India announced the launch of a new campaign with the theme ‘Khali pet jung nahi jeeti jaati’. The campaign emphasizes the brand’s assurance of an extra bounce in everyday life.

     

    Nature Fresh is a household name in India. The strength of the brand lies in its offering of the highest quality products sourced from the best of nature. The brand’s current portfolio comprises Atta and oil.

     

    Nature Fresh Sampoorna Atta is a pioneer in the packaged atta category. It is made from the select, high quality wheat, grinded perfectly to give best possible consistency – na zyada bareek, na zyada dardara. The atta is rich in dietary fiber that eases digestion which means more strength and energy to the body.

     

    As a nation, which is on a journey of progressive development, every individual is on a drive to move up the socio-economic ladder. The everyday battle to succeed in their goals is possible only when the individual is healthy and is full of energy and strength. The brand takes inspiration from this basic insight ‘khali pet jung nahi jeeti jaati’ and takes a leap in terms of not only building the promise on the functional role of Atta but a higher order promise of strength and energy to take on the daily challenges of life. The brand tagline has been articulated as ‘Shakti hur jung ke liye’.

     

    Commenting on the new campaign Neelima Burra, Chief Marketing Officer, Cargill Foods India said, “While the category of branded Atta has low penetration at the moment, we see a significant opportunity for growth. Through this campaign, we aim to secure a strong position in the mind of the progressive urban consumer who seeks value without compromising on quality.”

     

    Explaining the TVC idea, Sridhar Iyer, Sr. Vice President, FCB Ulka said,“Atta till date has been sold on quality, trust, care but we felt that there’s a larger reason for an atta brand to be sold. This stems from the fact that one cannot take on the challenges in an empty stomach. Roti as a part of the main meal menu is the conventional source of sustainable energy and countless Indians have believed in its power as they set off for everyday battles. Nature Fresh Sampoorna Chakki Atta embodies that belief.”