MxMIndia

Tag: Native Films

  • A series of TVCs with tagline 'Things Happen @ Croma'

    Croma launches new campaign for festive season

    By Our Staff

     

    Croma has launched a series of short commercials to bring in the festive season. Conceptualised and executed by Native Films, ‘Things Happen @ Croma’ campaign kicks-off with a TVC that focuses on the smartphone category, which continues to be among the top two selling categories during the festive season, alongside TVs.

     

    Said Shibashish Roy, Chief Business Officer – eCommerce & Marketing, Croma: “For the past 15 years, Croma has helped customers make the best choices to meet their needs. The last 18 months have brought many lifestyle changes, which has triggered the need for the customers to look for greater convenience and productivity by upgrading devices or acquiring new ones. Our new campaign highlights Croma’s understanding of the customer, as we have a ringside view of these lifestyle changes and continue to help customers make the right choices, be it in gadgets, appliances or accessories.”

     

    Added Prithvi Raj Luthra, Founder, Native Films: “Croma gave us a simple brief to devise a campaign around evolving consumer sentiments. We took instances of key lifestyle changes and decided to use interesting characters that reflect some facets of the emerging Indian consumer, leaving a very authentic and relatable impression in the minds of the consumers about the brand.”

     

  • The campaign addresses the concerns of potential buyers

    Forevermark makes a point with its ‘Credential Campaign’

    By A Correspondent

     

    Forevermark has announced the launch of its ‘Credential Campaign’ that lists out to consumers, the benefits of buying a Forevermark diamond. The campaign also addresses the concerns of potential buyers and reassures them, that when they purchase a Forevermark diamond it is always the most beautiful diamond.

     

    The campaign has been developed and conceptualised by J Walter Thompson and the media agency for the campaign is Mindshare. It has been produced and directed by Jaydeep Sarkar of Native Films.

     

    Talking about the campaign, Sachin Jain, President, Forevermark India said: “India is one of the top performing markets for diamond jewellery in the world. Despite this, the consumer when buying diamond jewellery is looking for validation of the choice of diamond, whether from family, the retailer, or a third-party certificate. Forevermark provides this validation, with the brand promise and the Forevermark inscription. With this campaign, we aim to reinforce consumer confidence and create brand awareness by highlighting the benefits and differentiating factors of Forevermark, thereby creating trust and loyalty for the brand in the minds of our audience.”

     

    Said Nandita Chalam, Senior Vice President & Executive Creative Director at JWT: The task of J Walter Thompson’s new campaign for Forevermark diamonds was to tell consumers that Forevermark goes beyond the 4 Cs of cut, carat, colour and clarity – to bring them diamonds of exceptional beauty. That is why less than 1 per cent of the world’s diamonds are eligible to be Forevermark. Both the TV and print highlight the De Beers legacy, allay consumer fears of not knowing what is a genuine diamond and reassure them on the benefits of buying Forevermark diamonds – all in a simple and beautiful manner.”