MxMIndia

Tag: National Sports Day

  • The idea was brought to the 90-year-old FPJ by Taprot

    Taproot gets Free Press Journal to change its masthead again on World Food Day

    By A Correspondent

     

    In August, on National Sports Day, the Free Press Journal changes its masthead to Free Sports Journal. And today (October 16), it is calling itself the “Free Food” Journal.

     

    Said Abhishek Karnani, Director, Free Press Journal: “This is one of the most pressing issues that India is facing. A number of NGOs and organisations, including government bodies, have been working on finding solutions to this issue for the last 4-5 years. We want to do our bit to contribute and to raise awareness about the issue. By changing our masthead to reflect it, we are reflecting upon and dedicating two full pages to amplify this it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days. The idea was brought to us by Taproot Dentsu, one of India’s leading advertising agencies.”

     

    Added Santosh Padhi, Chief Creative Officer and Co-Founder, Santosh Padhi (Paddy): “I’m glad that we have the platform to give this issue the importance it deserves. And I’m even happier to say that we have managed to get quite a few NGOs to partner with us and accept donations, who are also just a phone call away in case you want to donate leftovers from a party, wedding or gathering. So, we have a strong call to action well integrated.”

     

  • The idea was brought to the paper by leading creative agency Taproot Dentsu

    Taproot turns FPJ turns into Free Sports Journal on National Sports Day

    By A Correspondent

     

    Ninety-year-old newspaper Free Press Journal is sporting a new masthead today. On the occasion of National Sports Day, Taproot Dentsu changed the masthead of the paper to “highlight the issue of free and easy access to sport”

     

    Abhishek Karnani

    Said Abhishek Karnani, Director, Free Press Journal: “Print has the potential to be an innovative and exciting medium. We, as a publication, are always on the lookout for bold, progressive, cutting-edge innovations and ideas that prove that statement to be true. And that allows us to stay relevant to our new-age audience. The Free Press Journal has constantly addressed social issues, through its fair and fearless reportage. But this idea allowed us to go beyond, to champion change. By changing our masthead to reflect the issue, we are reflecting upon and dedicating two full pages to amplify it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days.” The idea was brought to the paper by Taproot Dentsu, informs Karnani.

     

    Santosh Padhi

    Added Santosh Padhi (Paddy), Chief Creative Officer and Co-Founder, Santosh Padhi: “A simple yet brave idea is what we had. One that was born out of the name of the newspaper itself – Free Press. We live in an era where less is more. I’m delighted that this new-age approach was liked the minute it was presented. And even more delighted that this won’t be a one-off – we’ll be running this campaign through the year, highlighting national issues on relevant days.”