MxMIndia

Tag: National Payments Corporation of India

  • National Payments Corporation of India (NPCI) is an umbrella organization for all retail payments system in India

    Dentsu Media bags National Payments Corp of India mandate

    By A Correspondent

     

    National Payments Corporation of India (NPCI) had appointed Dentsu Media, a full-service agency from the Dentsu Aegis Network, as their media agency. The agency had won the account following a multi-agency pitch.

     

    Divya Karani

    Commenting on the win, Divya Karani, CEO, Dentsu Media India said, “We are very proud to be the media partner to National Payments Corporation of India’s RuPay card. This mandate is a great addition and testimony to our understanding and work with other marquee clients such as SEBI, AMFI and RBI in this sector.”

     

    “The Rupay card epitomizes the ‘Make in India’ crusade. It will disrupt the category status quo, both in pricing and service, but most importantly it is a brave step towards financial inclusion for all.  Our team is super excited to be a part of enabling this disruption,” she added.

     

    National Payments Corporation of India (NPCI) is an umbrella organization for all retail payments system in India. It was set up with the guidance and support of the Reserve Bank of India (RBI) and Indian Banks’ Association (IBA). NPCI has ten promoter banks namely, State Bank of India, Punjab National Bank, Canara Bank, Bank of Baroda, Union Bank of India, Bank of India, ICICI Bank, HDFC Bank, Citibank and HSBC.

     

  • The agency will handle all strategic, mainline advertising and digital creative services for the brand

    NPCI hands over creative mandate to J. Walter Thompson

    By A Correspondent

     

    National Payments Corporation of India (NPCI) has awarded its creative mandate to J. Walter Thompson India following a multi-agency pitch. The account will be handled by the agency’s Mumbai office.

     

    The agency will handle all strategic, mainline advertising and digital creative services for the brand.

     

    “National Payments Corporation of India (NPCI) is pleased to be associated with J. Walter Thompson India. NPCI aims to reach out to every Indian with its products & services, we are sure J. Walter Thompson will aid in achieving this massive yet exciting and daunting task,” said A.P Hota, MD & CEO, National Payments Corporation of India while making the announcement.

     

    The mandate is to be the organisation’s strategy and creative partner for their flagship brand RuPay and other products. The agency will be responsible for the entire creative mandate in the ATL and BTL space.

     

    “We are privileged to partner NPCI in its mission to deliver efficient and speedy financial services. NPCI will play a crucial role in writing the new India story and we are delighted to be a part of this journey,” said Rajesh Gangwani, Managing Partner J. Walter Thompson, Mumbai.