By Our Staff
Razorpay, an omnichannel payments, and Banking Platform for Businesses, has launched its new brand film, ‘Believe’. Launched on National Entrepreneurs Day, the film is an ode to the spirit of self-belief and conviction entrepreneurs showcase throughout their journeys.
Commenting on the launch of the brand film, Apuarv Sethi, VP, Marketing, Razorpay said: “With this brand film, we are pumped up to drive home the message that entrepreneurial spirit must be celebrated, appreciated, and supported, not limited to just their successes. At Razorpay, we have consistently prioritized our mission of empowering founders and facilitating their success by proactively identifying their challenges and pioneering innovative solutions well ahead of the industry curve. Having experienced the entrepreneurial journey firsthand, we deeply understand the hardships and obstacles founders frequently encounter. This film, therefore, reiterates our vision that no founder will ever have to walk this journey alone.”
Added Indrasish Mukherjee, Creative Director, Footloose Films: “Razorpay is rooted in its belief to enable and empower entrepreneurs and we are extremely proud of how the same spirit has been translated in this brand film. We would like to describe this film as ‘Behind the scenes with Razorpay’. With this piece, we wanted to give a heartfelt shout-out to the entrepreneur community. Strip away the glamour and the numbers and take a look at what goes on behind the curtains, all the ups and downs, the stellar human stories behind these giant names and achievements. And we felt if someone could do justice to this story, it would be us.”