MxMIndia

Tag: National Crime Records Bureau

  • An initiative to curb rise in child pornography material

    Manforce Condoms unveils #ProtectChildhood campaign

    By A Correspondent

     

    Condom brand Manforce Condoms has come up with a new video campaign #ProtectChildhood to curb the rise in child pornography material.

     

    According to the reports submitted to the National Crime Records Bureau (NCRB), more than 25,000 cases of suspected child pornography material were uploaded. The  reports suggest that  there has been a sharp rise in child pornography content and sadly there has been a constant decrease in the age of the victims.

     

    Said Rajeev Juneja, CEO, Mankind Pharma: “For us, responsibility towards the society comes first. As a part of our initiative, we want to inform and make the parents aware about the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge the parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation.  While the internet has many positives, it does have a dark side, and it’s the responsibility of the parents to not leave their children unsupervised.”

     

     

  • According to the 2015 report from the National Crime Records Bureau (NCRB), 8934 students committed suicide in 2015

    Tata Tea urges parents to get kids to deal with exam stress

    By A Correspondent

     

    Tata Tea Jaago Re’s new film demonstrates how simple gestures can go a long way towards relieving the immense pressure students undergo when it comes to performing well during exams. In line with their ‘Alarm Bajne se Pehle Jaago Re’ campaign launched earlier this year, this film identifies the growing issue of student depression and suicide, and urges parents to ‘preact’ and do their bit to prevent these avoidable tragedies.

     

    According to the 2015 report from the National Crime Records Bureau (NCRB), 8934 students committed suicide in 2015. And this number doesn’t even account the attempted suicides, many of which go unreported. With increasing pressure on students it’s important that the parents do their bit to avoid any tragedies, even if is just saying #ItsOk.

     

    The film opens with the father and son walking to find out the son’s exam results. The son is extremely anxious and talks about how he may have performed in different subjects. He then turns around to realize that his father has stopped at an ice cream stand. The boy gets upset that his father stopped for an ice cream and complains about being late before pausing to hesitatingly ask, “But dad, what if I fail?” To this his father calmly replies, “So? It’s ok.” and proceeds to order the ice cream. Knowing that his father understands his worry immediately comforts him and they both enjoy ice cream together.

     

    Through this film, Jaago Re highlights the growing issue of depression and suicidal tendencies among students as a result of the tremendous pressure to deliver when it comes to education. As parents, it is imperative to be conscious of the stress children experience and help ease their burden before it is too late. Taking forward the conversation on ‘Preactivism’, this film perfectly captures how every timely action works towards preventing a future tragedy.