By A Correspondent
Schbang for Good has joined forces with Sakshi, a rights-based NGO, to spotlight the increasing problem of child sexual abuse. The communication for change vertical of Sakshi, ‘SBox’, along with Schabang’s impact communications wing ‘Schbang for Good’, launched an action oriented digital campaign for The Rakshin Project, a youth-led movement working to end Child Sexual Abuse in India.
The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the adult community to participate in the solution.
Said Riya Parekh, Group Creative Manager, Schbang for Good: “From a young age I’ve debated the idea of “naughty or nice” because their definitions aren’t well defined. Through the campaign, we’ve tried depicting a repercussion of this burden imposed on children, a life-altering repercussion for millions of children.”
Added Natashja Rathore, Founder and CEO of SBox by Sakshi: “As we celebrate the resilience with which we have addressed the challenges of this year, The Rakshin Project’s on-ground initiatives coupled with SBOX’s communication initiatives, continue to work towards ensuring homes actually become ‘safe’. It is important for us to be courageous, to face hard truths and secure our children.”