MxMIndia

Tag: Nasscom Foundation

  • As its communications partner

    Nasscom Foundation appoints Six Degrees BCW

    Nasscom Foundation has appointed Six Degrees BCW as its strategic communications partner. The collaboration with Six Degrees BCW aims to strengthen Nasscom Foundation’s brand presence and expand the reach and impact of its TechForGood initiatives across India.

    Said Nidhi Bhasin, CEO, Nasscom Foundation: “We are excited to partner with Six Degrees BCW to advance our mission of leveraging technology for social impact. Our organization has been instrumental in driving digital inclusion in marginalised communities and creating equal opportunities for all sections of the society, and we hope that this collaboration will enable us to amplify our impact even further. Six Degrees BCW’s expertise in strategic communication and the team’s understanding of the socio-technological landscape aligns with our vision. We believe this partnership will enable us to communicate our initiatives more effectively and inspire greater participation from all stakeholders.”

    Added Vandana Sandhir, India Lead at Six Degrees BCW: “With India at the cusp of digital transformation, we are thrilled to be partnering with Nasscom foundation on its journey towards driving inclusive digital progress. We will leverage our strong presence in India and our expertise in reaching diverse audiences via a focused approach to drive increased visibility for the foundation’s initiatives and further strengthen its position as a catalyst for positive change.”

  • Torque won assignments for Spanish steel giant Tubacex and Nasscom Foundation earlier

    Torque makes a winning start in Q2 ’15

    By A Correspondent

     

    Torque Communications has had a good start to the year including the recently-won account of Myntra. Earlier, Torque won assignments for Spanish steel giant Tubacex and Nasscom Foundation.

     

    “We see two large qualitative shifts that benefits Torque. One, companies are increasingly looking at communicating stories irrespective of the medium – so our grasp of how news and stories are flowing today are making a difference. Second, there is increasing focus on quality of thinking and execution. We see leaders in their fields getting ready to jump from the conventional bandwagon to the realization that digital consumption makes geographic specificity irrelevant. It doesn’t matter if you are in Koppal or Kolkata, consumers are participating in a common marketplace and reputations of companies and brands matter as much in Delhi as in Dehri on Sone. The unified view of the brand is changing communication thinking and this will get accelerated over time as mobile internet consumption matches mobile commerce spends,” shared Supriyo Gupta, CEO, Torque Communications.