By Our Staff
Entertainment conglomerate Zee Entertainment Enterprises Ltd has partnered with software and services companies apex body National Association of Software and Services Companies (Nasscom*) for its recently-launched Generative AI Foundry programme, that aims to foster innovation and growth in the start-up ecosystem. Through the strategic partnership, Zee’s Technology and Innovation Centre will primarily focus on enabling and supporting co-piloted generative AI solutions for India’s media and entertainment ecosystem.
Said Nitin Mittal, President – Technology and Data, Zee: “We are delighted to embark upon this exciting journey in collaboration with Nasscom, aiming to shape the future of India’s AI community. The synergy between our endeavours, Nasscom’s commitment to nurturing tech startups, and Zee’s leadership in media innovation signifies more than just a convergence of minds—it represents a fusion of futuristic visions poised to define the industry’s next chapter. As a frontrunner in India’s M&E ecosystem, this partnership stands as a testament to our commitment towards elevating consumer experience by leveraging digital technologies. At Zee, we believe that collaborations of this nature are instrumental in propelling the growth of startups and fostering innovation in the India’s AI landscape.”
Added Ankit Bose, Head of Nasscom AI: “The partnership between both organisations is a significant one for the Generative AI startups. It is heartening to witness excellent initiatives from the industry to collaborate with these startups. The innovative solutions possess the potential to transform various sectors including media and entertainment (M&E).”
*Ed: Since December 2022, Nasscom writes its name entirely in lower case. Hence: nasscom