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Tag: Naseeb Puri

  • Features brand mascot Fido Dido

    7 Up unveils its latest campaign in its ‘Think Fresh’ series

    By Our Staff

     

    Soft drink 7 Up has  unveils its latest campaign in its ‘Think Fresh’ series featuring the curly-haired 7 Up mascot Fido Dido.

     

    Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said: “7 Up, our clear refreshing drink, instigates youth to ‘Think Fresh’ to address the various life’s curveballs with a cool mind & smart thinking. The new campaign throws light on the many tricky situations that we face every day… and Fido Dido, with his quick-wit and fresh thinking demonstrates that that no matter which curveball comes one’s way, keeping a cool mind will ensure one finds a ‘Fresh’ way to emerge on top and win in this evolving reality. I am confident that our new bold, tongue-in-cheek campaign will resonate strongly with our consumers.”

     

  • Captures fun energy of brand with mascot Fido Dido

    DDB Mudra films new TVC for 7UP

    By Our Staff

    Soft drink 7UP has launched its new TVC reiterating its ‘Think Fresh’ philosophy. The TVC, which features its mascot Fido Dido, celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

    Said Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda), PepsiCo India: “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, – inspiring youth to ‘Think Fresh” and use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”

    Added Vishnu Srivatsav, Regional Creative Director – Advertising and Digital, DDB Mudra Group: “Brand 7Up has a vibe of its own and it was crucial for us to capture the fun energy and fresh thinking that the brand stands for in the communication we develop. It’s a brand that speaks to youngsters by showcasing their lives, their trials and tribulations and their redemption. Add to that a cool character like Fido and his quirk makes for an even more compelling story telling.”

     

     

  • The anthem salutes the nation’s spirit of emerging victorious in the face of fear

    Mountain Dew gets Sukhwinder Singh for anthem

    By A Correspondent

     

    Beverage brand Mountain Dew is saluting India’s resilient spirit this Independence Day with a rendition of the timeless anthem of patriotism, ‘Yeh Desh Hai Veer Jawaano Ka’ from Saregama. Mountain Dew’s take on the powerful anthem has been composed by music producer/composer Ram Sampath, and features vocals from singer Sukhwinder Singh. The lyrics of the rendition, written by lyricist Swanand Kirkire, reiterate the brand philosophy of ‘Darr Ke Aage Jeet Hai’ and salutes the nation’s spirit of emerging victorious in the face of fear.

     

    Talking about the new anthem, Naseeb Puri, Director, Mountain Dew & Energy, PepsiCo India said: “India’s collective resilience has enabled our nation to achieve victory in the face of fear time and again. This Independence Day, we salute this very spirit of being courageous and overcoming fear, a philosophy that Mountain Dew has always stood for. The Darr ke Aage Jeet Hai ® anthem is our ode to the spirit of 1.38 billion Indians and we are delighted to have partners such as Saregama, Sukhwinder Singh, Ram Sampath, Wunderman Thompson and Swanand Kirkire on board to help us take our message across the country. The lyrics of the anthem aim to inspire the nation and ignite the self-belief that we will emerge victorious from these trying times.”

     

    Added Harsh Maheshwari, Executive Creative Director, Wunderman Thompson said: “Now more than ever India’s legendary legacy of winning against all odds can inspire us and lift our spirits. That was the idea to create an anthem that reminds us all – Darr Ke Aage Jeet Thi, Darr Ke  Aage Jeet Hai.”