MxMIndia

Tag: Naresh Kheterpal

  • To strengthen the Income Tax’s communication and brand architecture

    Span Communication bags media duties for Directorate of Income Tax

    By Our Staff

    Following a multi-agency pitch, Span Communications has been appointed as the social media and taxpayer outreach agency by Directorate of Income Tax. The agency will bring in its digital expertise to strengthen the Income Tax’s communication and brand architecture.

    Said Naresh Kheterpal, CEO, Span Communications: “Having worked with Department of Income Tax for many years, we are delighted to further partner with them to create meaningful social conversations and impactful communication around the importance of taxation towards nation building. Our mandate would encompass social content, online reputation management etc.”

  • Carat is the incumbent agency

    Span Communications bags media mandate for UIDAI

    By A Correspondent

     

    In an effort to emphasise the benefits and importance of Aadhaar Card, UIDAI is undertaking a major TV campaign. In the wake of a multi-agency RFP and pitch, Span Communications, won the media mandate for the campaign. Carat is the incumbent agency.

     

    Talking about the win, Naresh Kheterpal, CEO, Span Communications said: “Winning the campaign is a testimony to the confidence that the client has placed in us.  Also, being on board with a brand like Aadhaar uplifts our spirits and further adds tempo to a great year where we have won significant businesses and consolidated operations.”