MxMIndia

Tag: Naresh Gupta

  • The two agencies will collaborate to create music-based digital content solutions for brands

    Bang In The Middle announces alliance with music agency Songfest India

    By A Correspondent

     

    Ad agency Bang In The Middle has announced a strategic alliance with Mumbai-based music agency Songfest India. The offering is in response to the growing need of brands to reach out to consumers via digital platforms such as TikTok, Helo, Instagram and YouTube, especially in wake of the Covid-19 pandemic.

     

    Said Naresh Gupta, co-founder and chief strategy officer of Bang In The Middle: “We’ve always believed in evolution and advising our clients on the latest in brand building. In the post Covid-era, brands shall gravitate even more towards digital content to connect with their consumers. The association with Songfest shall enable us to provide a new array of music based offerings to new and existing clients and shall enable them to reach out to newer audiences across different digital platforms.”

     

    Added Prathap Suthan, co-founder and chief creative officer, Bang In The Middle: “It is the age of co-creation. Our aim is to collaborate and create innovative music IPs that are not only highly engaging but also seamlessly allow a brand to convey its message to the viewer. Songfest India is a team of young and bright individuals and we’ve been impressed by their ideas and work ethic.”

     

    Said Gaurav Dagaonkar, co-founder and chief executive officer, Songfest India: “We’re excited about this alliance as it shall allow us to leverage Bang In The Middle’s proven expertise in creative storytelling, building brands and crafting hugely successful and memorable campaigns to create strong concepts. Prathap and Naresh are industry stalwarts who keep inspiring us and we look forward to creating some magic together.”

     

    The two agencies have worked on an ad hoc basis before and shall continue servicing their respective clients independently, while developing new ideas for potential clients together. “Work has already begun on a TikTok based campaign for a brand, as well as a series of shot-from-home music videos for another,” added Meghna Mittal, co-founder and chief marketing officer at Songfest India.

     

     

  • India is a key priority market for Maxxis globally

    Maxxis Rubber appoints Bang in the Middle

    By A Correspondent

     

    Tyre major Maxxis has appointed Bang in the Middle as its integrated communication partner. India is a key priority market for Maxxis globally, we hear.

     

    Said Bing-Lin Wu, Marketing Head, Maxxis Tyres India: “India is a big opportunity and it opens a plethora of prospects for Maxxis and we are aggressively increasing our footprints here. We are committed to delivering to our customers in India world-class products and services that they expect and deserve. As we build our offerings in India and to further amplify our positioning in the Indian market, we have tasked ‘Bang in the Middle’ to drive preference for Maxxis Tyres.”

     

    Added Naresh Gupta, Managing Partner, Bang in the Middle: “Maxxis is a very challenging brief. There are established brands in market, who have long history and heritage. We will create campaigns that will make the consumers to prefer Maxxis Tyres. The work has already started.

     

     

  • The agency has been tasked to create the campaign for an upcoming new initiative from the brand

    Shantanu and Nikhil goes for Bang in the Middle

    By A Correspondent

     

    Bang in the Middle has been appointed by shantanuandnikhil.com as its creative agency. The agency has been tasked to create the campaign for an upcoming new initiative from the brand.

     

    On appointment of the new Creative team, Shantanu Mehra of Shantanu and Nikhil said, “We are pleased to appoint Bang in the Middle as our creative partners. We are looking at expanding our range of offering through a new and differentiated line of offering and we would want Bang in the Middle to work closely in crafting this vision.”

     

    Naresh Gupta

    Speaking about the development, Naresh Gupta, Managing Partner, Bang in the Middle, added: “Shantanu and Nihil is an iconic fashion brand and the new task they have given us will make the brand even more desirable. We are delighted to be a part of the brand”

     

    Bang in the Middle has already started the work on the new brief and the work will span across mainline and digital mediums

     

     

  • Bang in the Middle will work closely with ALS across its creative for mainline and digital medium

    Alternative Learning Systems appoints Bang in the Middle as its creative partner

    By A Correspondent

     

    Alternative Learning Systems has appointed Bang in the Middle as its creative agency. The agency has been mandated to partner ALS in its future growth strategy. Bang in the Middle will work closely with ALS across its creative for mainline and digital medium.

     

    Said Naresh Gupta, Managing Partner, Bang in the Middle: “ALS has set a very ambitious growth plan and we have started work on the new charter of ALS. They are nimble fast moving brand it’s interesting to work on pedagogy driven brand.”

     

     

  • Bang in the Middle has a task to build an image for UP Yoddha as a team in PKL

    Bang in the Middle bags creative and digital mandate for PKL team UP Yoddha

    By A Correspondent

     

    Bang in the Middle will be responsible for the launch and creating fandom across communication mediums for UP Yoddha, the new team in Pro Kabaddi League Season 5.

     

    Pro Kabaddi League is a franchise-based professional kabaddi league in India, consisting of 12 teams. PKL in its fifth edition will kickstart from today (July 28) and the final is scheduled to be played on October 28. The league will be broadcast on Star Sports.

     

    Bang in the Middle has a task of further build an image for UP Yoddha as a team in PKL.

     

    Said Vinod Kumar Bisht, AVP, GMR Sports, owners of the franchise: “From its very first season, PKL has made a mark and got the kabaddi  enthusiast follow it like a religion. GMR Sports is happy to announce its team UP Yoddha in the coming season. UP We are more than happy to welcome Bang in the Middle aboard to begin the journey with us.”

     

    Speaking on the win, Naresh Gupta, Managing Partner and CSO, Bang in the Middle, said: “UP Yoddha is a prestigious brand to work with. As an agency we are kicked about the idea of having a sport team which plays the legacy game of our country. UPY is a late entrant and that is our opportunity. Building the following for the new team is a major challenge. Our focus will be to build UP Yoddha into a brand and create fandom.”

     

  • The agency has already started work and campaign announcing new initiatives will be out soon, notes a communique

    BITM bags DLF Saket account

    By A Correspondent

     

    Bang in the Middle has been awarded the strategic and mainline communication duties for lifestyle mall DLF Place Saket, New Delhi after a review. The agency has already started work and campaign announcing new initiatives will be out soon, notes a communique.

     

    Bang in the Middle has been tasked to further the image of the brand and become the preferred destination for the discerning shoppers across NCR. A month-long fashion shopping festival called Weaves of India is already on at the Mall and the campaign will break soon.

     

    Naresh Gupta

    Speaking on the win, Naresh Gupta Managing Partner and CSO, Bang in the Middle said: “DLF Place Saket is a prestigious brand to work with. As an agency we have a very good understanding of fashion and lifestyle segments. DLF Place Saket is a place where patrons come to shop for the latest trends, nah enjoy the latest in food and entertainment, our task will be keep the brand current and desirable.”

     

  • Designed for the experience economy, Human. builds creative solutions for digital transformation

    Human. comes to India with BITM

     

     

    There’s a new agency model going global and has now launched in Gurugram. “Human. is not just another digital ad agency. It is a people experience agency,” notes a communique, adding: “Working at the intersection of art + code, creating an alchemy of connected human experiences in design, data, technology and digital transformation”.

     

    Andrew Berglund

    “Launching into India is definitely the next logical step in the growth of Human. Outside of Europe. India also has a sizable array of technology talent to tap into,” said Andrew Berglund, founder and Chief Digital Officer of Human.

     

    Human. will be opening in Delhi NCR (Gurugram) in partnership with Naresh Gupta and Prathap Suthan, founders of Bang In The Middle. Berglund and Suthan have previously worked together at Cheil Worldwide.

     

    “We are very excited to form a partnership with Andrew and his agency, Human. The synergy with BITM is perfect to help grow and diversify our digital offering to service our local and international clients,” said Naresh Gupta, co-Founder and Chief Strategy Officer at Bang in the Middle.

     

    Added BITM co-Founder and Chief Creative Officer Prathap Suthan: “We have been exploring ways to collaborate with Andrew for a few years now. And very recently we have decided to partner with Human. Naresh and I are very excited to be involved with such a dynamic growth opportunity in pushing the creative boundaries for digital.”

     

    Said Berglund: “Naresh and Prathap are a wonderful blend of personalities and bring diverse wealth of wisdom in connecting brands with people. There’s a positive synergy with their skills in strategy and creative storytelling.”

     

  • Govind Agarwal will be branch head for Mumbai

    Bang in the Middle enters Mumbai

    By A Correspondent

     

    Bang in the Middle, the five-year-old communications agency led by Prathap Suthan and Naresh Gupta, has announced its entry into the Mumbai market. It already has presence in Chicago and New York, other than the headquarters in Gurugram. The agency has aggressive plans for Mumbai and already has clients in the city.

     

    Commenting on the expansion, Prathap Suthan, Managing Partner, Bang in the Middle, said: “There is no city like Mumbai that buys great work. And no better city that allows for merit to come through. For us being in Mumbai was always the way forward, and while we have been low key until now, it’s time we opened a bottle of champagne officially.”

     

    Added Naresh Gupta, CSO and Managing Partner: “Mumbai is the capital of advertising and it needs an agency like ours with expertise across domains. We have a proven offering that merges insights with craft and technology, and we are looking at Mumbai to grow in the city.”

     

    Govind Agarwal

    Bang in the Middle, has appointed Govind Agarwal as the branch head for Mumbai. Agarwal has over 13 years of experience and started his career in retail banking with HDFC Bank, before moving to work with agencies like Euro RSCG, Saints & Warriors and JWT. He has cross-industry experience of working on brands like Skoda, FIAT, HDFC Bank, Godrej, Kellogg’s, DainikBhaskar, Danone, SAB TV, Lotus Herbals, CavinKare etc.

     

    Said Agarwal: “I am excited to be able to lead Bang in the Middle, for one of its most challenging markets and hopes to be able to deliver value and revenues to the outfit.”

     

    Bang in the Middle works with clients like IndiaMart, Dulux Paints, INOX, VNL, DLF, Healthians, GMR, JSW, and The Times of India among others

     

  • Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016

    10 Takeaways from Kyoorius Designyatra 2016

     

    By Naresh Gupta

     

    1. After 10 years, you can reinvent a very successful conference.  New theme, new anchor and new energy; things that Kyoorius achieved with great aplomb.

     

    2. Over a 1000 professionals and budding design professionals who attended the Yatra ensured that every speaker was in schedule. This is a massive achievement. Being on time is almost the culture for KDY.

     

    3. The crowd was extremely well-dressed. It was great to see boys and girls dressed impeccably. One look at the crowd and you knew you are at a swish design conference.

     

    4. From Tony Davidson of W+K to Michael Wolff, from Singgih Kartno to Yuko Shimuzu, they all stressed on how culture matters and how culture shaped their craft.

     

    5. Collaboration is the new word I learnt. It was amazing how these gifted craftsmen and craftswomen collaborated with professionals of different skills to offer a better solution to their clients.

     

    6. Design can be used for good. It can be used to raise funds, it can be used to fight a rare disease, it can be used to drive potential students to a university. Design can be used to raise public awareness about a complex disease like Cystic Fibrosis using an extremely sharp but simple insight. Therein lies the power of good design.

     

    7. ‘The client is supreme’. There wasn’t one speaker who did not focus on this one aspect. There is a lesson that lies in this singular statement for all of us in the industry we work in.

     

    8. Yuko Shumuzu left everyone with a simple advise, work for money, and if you do decide to work for free, then you work for yourself and not for a client. If there is no money in a project, then there is no reason to be left out.

     

    9. The moment of the three-day conference was when three mothers took to stage to speak about their sons. The lessons from home and the influence of culture were there for all to see. This was a very cleverly planned session, made even more memorable by Vincent, the new MC.

     

    10. The brands use the wider design community for creating campaigns; I wonder why the mainline advertising agencies do not attend KDY in much larger numbers. There are lessons that mainline agencies have to learn from the wider design community and the brands’ desire to leverage design for communication solutions.

     

    Naresh Gupta is Chief Strategy Officer and Managing Partner, Bang in the Middle

     

  • The task for Bang in the Middle is to ensure the brand gets the traction it is seeking

    Bang in the Middle appointed creative partner for Au Bon Pain

    By A Correspondent

     

    Au Bon Pain is a bakery café chain with 24 cafes across Kolkata, Bangalore and Gurgaon. Au Bon Pain’s offerings include soups, salads, sandwiches, sweet and savory bakery, beverages, and has just introduced a host of new innovative dishes like Croi-Mosa, Conewich and Keema Kouign Amann.

     

    Au Bon pain called for a review of its communication duties as it is aggressively looking at growing in the country. Bang in the Middle was awarded the business after review that included many well established names from the Advertising Industry. The incumbent agency was L&K Satchi and Satchi.

     

    Manish Tandon, CEO, Au Bon Pain said “We are at a new and exciting phase of growth and are expanding both our offering and reach for which we needed a creative communication partner that could work closely with us to make this happen. Bang in the Middle brought in strategic clarity and backed it with truly out of the box creative execution. The task for Bang in the Middle is to ensure the brand gets the traction it is seeking.”

     

    Naresh Gupta, Managing Partner, Bang in the Middle said “It is a matter of tremendous pride to win Au Bon Pain. The brand has a very interesting approach and we feel that with its time we fell in love with what Au Bon Pain has to offer.”

     

  • The app is available on Andriod, and iOS

    Bang in the Middle to handle creative mandate for Groomefy

    By A Correspondent

     

    Groomefy, the definitive platform for beauty services, professionals and trends has appointed Bang in the Middle as its agency. Groomefy is a platform that brings the latest trends in styling and make-up and helps fashionistas follow those styles and looks. Trends are updated in real time by the users or the creators like stylists/artists. It’s a platform where users inspire users by generating content, which is latest, relatable and easily accessible. The service is currently being launched in NCR and will be available in coming days across the country.

     

    Speaking about the launch and subsequent communication, Amyt Kumra, founder said, “Grooming is a huge category and is becoming central to consumer lives today. The search for latest trends in hair, nail, face, and body art is never ending. Bang in the Middle has been on board with us to create the entire communication for the platform and make it a daily habit. We are about both men and women and everything they seek about grooming services.”

     

    Said Naresh Gupta, Managing Partner, Bang in the Middle, “Groomefy opens a completely new way of creating a market around beauty services. We have a very challenging brief to build Groomefy as the only place that any consumer needs to look for when they want to know what drives the look.

     

    The campaign has already broken on social media across Instagram, FB and Twitter and in coming months will move beyond digital media. The app is available on Andriod, and iOS.

     

  • Bang in the Middle has already started work on the identity and campaign for the launch

    The agency came first! Chicken major SH Group catches Bang in the Middle for retail venture

    By A Correspondent

     

    Hyderabad-based chicken breeder SH Group has brought in Bang in the Middle on board with the aim of creating a world-class brand of foods. Set up in 1978, SH Group has ambitious growth plans that includes setting up retail brand in the foods business.

     

    SH Group’s upcoming retail venture will start with a range of chilled, processed and packaged chicken and over a period of time will also have eggs, fresh veggies and goats. The launch is slated towards the early part of 2016. Bang in the Middle has already started work on the identity and campaign for the launch. As a part of buildup to the launch SH Group engaged with the top B Schools of India through a case study competition called StirFry Challenge.

    (www.stirfrychallenge.com)

     

    Said Sambit Chakraborty, CSO, SH Group: “Basic Foods is a very large category in India and as the leading breeder of chicken, we want to bring to our audience a brand of world class quality and experience. Bang in the Middle has been tasked with the creation of brand. As we prepare to launch our retail venture of chilled, processed and packaged chicken we reached out to the brightest minds in business schools to seek how the young upcoming managers will approach the issue. Response to StirFry tells us that we are on the right path”.

     

    Naresh Gupta

    Bang in the Middle, the Gurgaon-based communication agency has won the mandate after extensive review by SH Group. Said Naresh Gupta, Managing Partner: “SH Group’s new retail venture is a bold move from a home grown successful corporation to enter the retail market. We are thrilled with the mandate. We are confident that the new brand that is created will challenge the best of the brands globally and will create space for itself”