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Tag: Naresh Bhandari

  • The campaign will continue for 25 days comprising of around 2 lakhs sq ft across India

    Laqshya executes outdoor campaign for Titan’s latest collection

    By A Correspondent

     

    Titan has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute their latest campaign ‘Raga and Maritime’.

     

    Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “It’s always a great pleasure having the opportunity to execute the Titan Campaign. The brand is universally loved by masses and their visibility is celebrated by one and all. Our task was just to ensure this ‘No- Miss Visibility. OMI used its in-house proprietary tool ‘SHARP’ to give the campaign high noticeability and create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touchpoints that were imperative as per the TG’s day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience.”

     

     

  • The campaign aims to take forward this tradition of purchasing jewellery which makes Diwali auspicious and special

    Laqshya exhibits Tanishq’s festive campaign for Virasat collection

    By A Correspondent

     

    We wrote about its television campaign recently, now read about Tanishq’s outdoor campaign for its festive collection, Virasat.

     

    The campaign was executed by developing the brand’s communication in multiple cities like Agra, Ahmedabad, Allahabad, Bengaluru, Vadodara, Bhubaneswar, Chandigarh, Chennai, Delhi NCR, Guwahati, Hyderabad, Indore, Jaipur, Jamshedpur, Kanpur, Kolkata, Kolkata Upcountry, Lucknow, Ludhiana, Meerut, Mumbai, Nagpur, Patna, Pune, Raipur, Ranchi, Surat, Varanasi and Vijayawada.

     

    Speaking further on the campaign’s success, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “Diwali and Tanishq are essentially connected to each other. Buying gold in Diwali has been a big part of our tradition across the country. This Diwali offer by Tanishq needed a much fierce noticeability at the time when all the competitors are active on OOH and vying for consumers’ attention. The team took it as a challenge to ensure we are not just noticed but, we impact them too. The dual approach of attaining reach and frequency using our In-House tool cut corners and we were able to deliver a successful campaign.”

     

    Added Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited: “Each Diwali is a testament of the tradition that has been passed down from one generation to another and have been followed each year with equal vigour. This collection is a tribute to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our exclusive festive offers along with our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Rivaajon wali Diwali, Tanishq waali Diwali.”

     

     

  • Tanishq has partnered with OMI to launch and execute their latest campaign ‘Ahalya’

    OMI executes ad campaign for Tanishq’s ‘Ahalya’

    By A Correspondent

     

    Tanishq has partnered with OMI to launch and execute its latest campaign ‘Ahalya’. The campaign is visible in cities including Delhi, Mumbai, Bengaluru, Chennai, Ahemdabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore and Ludhiana.

     

    Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “The exceptional diamond collection and creative has been brilliantly brought alive using this campaign and the handpicked media units has done complete justice to the magnum of the campaign. It very well conveys the message of Tej that every woman possesses and which needs to be realized. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A three-week long campaign duration will ensure that the campaign and its message stays back with its TG. I am extremely proud of the team as they are constantly challenging, improving and setting higher benchmarks.”

     

    Added Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan: “We’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”

     

     

  • Laqshya Media Group announces change in key leadership roles

    By A Correspondent

     

    Laqshya Media Group has announced the division of its OOH agency business into two parts namely Laqshya Solutions and Outdoor Media Integrated. The company has also announced a consolidation of  the group business with special focus on south market under the leadership of M V Sairam, who will be the new Executive Vice President (South).

     

    Among the other changes, Amarjeet Singh Hudda is the new COO of Laqshya Solutions while Naresh Bhandari is COO of Outdoor Media Integrated. Both the agencies will work independently in all the markets and will have separate teams for relevant functions.

     

    Commenting on the development, Group CEO Atul Shrivastava said: “Going by the employment records of the company we have minimal employee turnover and all over key association with the team is long term. Laqshya is proud of leaders like Sairam, Amarjeet and Naresh who have not only created strong business base for the company but have also created a strong professional equity in the market for themselves. Growth is a regular phenomenon in Laqshya for the performers and it was just natural to give the larger role and recognition to these gentlemen. Management is confident that these leaders will take the company to the next level of growth.”