MxMIndia

Tag: Narendra Nag

  • Of the eight new regional practice leaders in Asia, four are from the India office

    MSLGroup elevates 4 from India to Asia regional practice leadership

    By A Correspondent

     

    MSLGroup, the Publicis Groupe’s strategic communications and engagement consultancy, has announced the appointment of eight new regional practice group leaders and two regional deputy practice group leaders across Asia to further strengthen the firm’s expertise and leadership.

     

    Glenn Osaki
    Jaideep Shergill

    The practice leaders will have as their mandate to ensure MSL’s regional leadership position in their respective practice through best-in-class client service and strategic counsel amongst.

     

    Said Glenn Osaki, President Asia, MSLGroup, said: “Most of these top talents and leaders have been with us for many years, some have grown with us for over a decade. We are very happy to appoint these experts to take on international leadership roles and to contribute to developing the future of MSLGroup in Asia and globally.”

     

     

    Amrit Ahuja

    Amit Misra

    Parveez Modak

    Narendra Nag

     

    The four Indians elevated to the role are: Amrit Ahuja (Business to Business and Technology), Amit Misra (Public Affairs), Parveez Modak (Employee Communication and Engagement) and Narendra Nag (Social Media). Meanwhile, MSLGroup India CEO Jaideep Shergill will continue his leadership role of the regional financial communications practice.

     

  • The MSLGROUP India Social Co-Lead on why all marketing campaigns must have a social media initiative planned.

    Narendra Nag on 5 reasons why no marketing campaign can do without social

    By Narendra Nag

     

    1. Your audience is online: 58 million Indians are on Facebook and half of them log in everyday. Younger people, usually the most attractive demographic for brands, spend more time on Facebook than they do reading the newspaper or watching TV.

     

    2. People don’t easily believe what brands tell them any longer – but they do trust what they hear/read about from real people. So, a blogger or someone of Twitter has more influence on purchase decisions than an ad on TV.

     

    3. Apple, mobile phones, health and wellness products/services, luxury brands and car/bike brands have it easy – people like to say nice things about them. For everybody else, pretty much the only time somebody mentions their washing machine or microwave is when it isn’t working. To combat all that negative sentiment, your marketing campaign needs to be social in nature – connecting with people over something they care about.

     

    4. Social stretches out each marketing rupee to the max. That event you’re doing at the mall, promote it on social and you’ll get a lot more people involved and engaged. That ad campaign on TV – don’t just show the ad on YouTube, create a social campaign that goes on a lot longer than the four weeks your ads on TV.

     

    5. If you’re not social, you’re dead. Brands no longer get to tell consumers what to make of them, audiences who’ve never bought the product are defining what a brand stands for. If you’re still thinking communication, your brand is dying a slow death. Start listening and participating in conversations to get a handle on what your brand truly means.

     

    Narendra Nag is Co-Lead, MSLGROUP India Social