By A Correspondent
Wild Stone has launched its #GoodChoiceSister film campaign. The campaign advocates the adoption of male talcum powder by showcasing the relevance of androgynous fragrances in a very relatable way.
Said Narendra Kumar Daga, Founder & MD, Mcnroe: “Gender-neutral grooming products were a safe option till consumers became more aware & informed about their specific grooming preferences. Today our Indian consumers have evolved and on the lookout for products that suit their personalities. Wild Stone means to facilitate this evolution and create products that specifically address these choices.”