MxMIndia

Tag: Narasimha Suresh

  • For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app

    Maxim India creates augmented reality experience through TELiBrahma

    By A Correspondent

     

    The November issue of Maxim India decided to bring the Cover Page to life by using the most successful augmented reality technology of TELiBrahma. It enables Augmenting the real world with digital engagements in order to deliver unique and interactive experience for the readers.

     

    Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app – World’s lightest augmented reality browser available across iOS, Android, Windows, Blackberry, Symbian and Java mobile phones.

     

    When users scan the cover page of the Maxim India from their camera enabled feature phones, smartphones or Tablets using the intARact app, the cover page editorial comes alive into an interactive experience. Through this users will be directed to exclusive videos and slide shows of Lisa Haydon. Users would also be directed to mobile site; social media connect and watch the previous cover page videos of Maxim.

     

    Commenting on the tie up Piyush Sharma, CEO, Maxim India said “Maxim being the ultimate celebration of being a guy, and being young at heart blends seamlessly with a strong personal medium such as mobile. And our alliance with TELiBrahma is a natural alliance of two leaders in complementing industries. We definitely are expecting great results for both our brands and above all the end users. We strongly believe that going forward our association will go beyond providing robust and measurable engagement and ultimately together we will be able to deliver our advertisers a total performance oriented return on their investment. I would like to congratulate entire TELiBrahma team for their great foresight and perfect first execution with the augmentation of our November 2012 issue.”

     

    Narasimha Suresh

    “We are happy to partner with Maxim India. Augmented reality allows traditional forms of media to life by driving them into exciting fresh digital content. It also offers a unique opportunity for media houses to integrate static print communication with the digital content, thereby making print as the real spring board for Digital ++.It also allows the publisher to retain continued interest in the print product throughout the shelf life of the product,” said Narasimha Suresh, CEO & Founder, TELiBrahma.

     

     

  • The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet

    The Anchor: 4 challenges hampering mobile advtg growth

    By Narasimha Suresh

     

    #1 The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet. A promotional ad that is sent to a handheld device can excite. But if it does not, it can create more harm to the brand. Thus, contextual and relevant marketing is missing, and this is the foremost challenge.

     

    #2 The current inventory and mechanism available does not address the advertising issue for mobiles. The banner advertising or SMS might not be relevant at all times. There are clearly not too many options that are available or that an advertiser can leverage.

     

    #3 Brand marketers do not know how to measure the impact of mobile advertising. Advertisers need to engage consumer not only through content but also through context. The mobile advertisement should not be a push, but pull consumers. Since this is all about advertising on handheld devices, the advertising needs to target the person there and then. If a person is checking out a product, the offer or advertisement about the product or category should reach them immediately.

     

    #4 There exists an ecosystem problem as well. The penetration of 3G and smartphones is still limited. If 3G spectrum is present, the network is too slow. Smartphones are priced highly, and thus limit the reach.

     

    Narasimha Suresh is CEO and Founder of TELiBrahma.