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Tag: Nanhi Kali

  • Campaign film created by Ogilvy

    Project Nanhi Kali promotes education and sports for underprivileged school girls

    The K C Mahindra Education Trust has announced the re-defined intervention from Project Nanhi Kali with a campaign created by Ogilvy that integrates football into the curriculum for underprivileged schoolgirls across India.

    Commenting on the new film, Sheetal Mehta, Trustee and Executive Director, K C Mahindra Education Trust said: “At Project Nanhi Kali, we empower underprivileged girls through a transformative blend of education including 21st-century skills and sports leadership training. This holistic approach provides the girls with the essential tools to succeed in life. Our ‘Lessons from a Football’ film vividly showcases how football teaches crucial values like teamwork, leadership, and perseverance. By incorporating sports into our program, we see Nanhi Kalis evolving into strong, confident leaders who are ready to take on the world.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers of Ogilvy India: “We visited a rural Nanhi Kali centre and spent a lot of quality time interacting with several Nanhi Kalis, and their coaches. The raw, captivating, and liberating stories of what the simple game of football has come to mean for these little girls and their sense of confidence and self-worth, is what inspired us to create this piece of communication.”

  • To support education for underprivileged girls

    Ogilvy creates new campaign to bolster Project Nanhi Kali

    By Our Staff

     

    Ogilvy has created a new campaign for Project Nanhi Kali, which is jointly managed by the K.C. Mahindra Education Trust and Naandi Foundation.

     

    Said Sheetal Mehta, Trustee & Executive Director, K.C. Mahindra Education Trust: “At Nanhi Kali, we believe that every girl should be in school. An educated girl lays the foundation of success not only for herself, but also for her family, her community, and the nation. Nanhi Kali has empowered over 500,000 girls in India with access to quality education. It is not just about the joy of learning, but more importantly instilling a sense of self-esteem and confidence in the girls.”

     

    Added Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “Even today, there are corners of India where the girl is deprived of education. As a result, her confidence and her self-worth take a huge beating. Nanhi Kali believes that education is not just a human right. It is a way for so many girls to feel human. The story, told through the eyes of a noble animal ‘Lajjo’, does just that. We want to make a special mention of our film director, Afshan Hussain, for telling the story so beautifully. And of Ms Ila Arun, for lending the perfect emotion to the ‘voice of Lajjo’.”

     

  • The anthem has been created in collaboration with artistes, Deepa Unnikrishnan, aka Dee MC and Simi Talsania

    Mahindra Group unveils #LadkiHaathSeNikalJaayegi in new avatar

    By A Correspondent

     

    The Mahindra Group together with the Project Nanhi Kali marks the National Girl Child Day with the launch of ‘Rise Up – Anthem for the Girl Child’, that draws on from #LadkiHaathSeNikalJayegi campaign in an all-new avatar. The anthem is an unconventional rap mix, through a collaboration between Deepa Unnikrishnan, aka Dee MC and Simi Talsania.

     

    Commenting on the purpose and genesis of the anthem, Vivek Nayer, Chief Marketing Officer, Group Corporate Brand, Mahindra & Mahindra Ltd said: “Mahindra is a socially responsible and trusted brand, and with the Rise for Good initiatives, we not only want to do good in the community, but also aim to inspire others to drive societal change. #LadkiHaathSeNikalJayegi was one such campaign which provided a positive perspective on an age-old and negative mindset. Expanding the mindset beyond girl child education and helping them envision their preferred, potentially unconventional career choices was the logical succession to the campaign. Today, on National Girl Child Day, we are thrilled to be launching the ‘Rise Up’ anthem, and there could be no better role models than Dee MC – a rapper, and Simi – a dancer in the hip-hop genre, to help us tell this story differently.”

     

    Created by Mahindra Group and Project Nanhi Kali, the anthem was conceptualised by 22feet Tribal Worldwide, Mumbai.

     

     

  • Partners with NGO Nanhi Kali, fundraising portal Ketto, Bajaj Allianz, BabyCell and Kokuyo Camlin

    WATConsult’s #That’sMyGirlinitiative aims to raise funds for the girl child

    By A Correspondent

     

    WATConsulthas launched a CSR activity titled#That’sMyGirl as a part of its 10thanniversary celebrations.With this initiative, WATConsult is looking to aid the education and hygiene necessities for girls in the primary section (Class 1 to 5) and donate a minimum of Rs10lakh to the renowned NGO Nanhi Kali.

     

    For the cause, WATConsult has partnered with Ketto, the leading fundraising portal, leading insurance company Bajaj Allianz, stem-cell bankBabyCell and stationary brand Kokoyu Camlin to promote the campaign across digital platforms, create awareness and raise funds.

     

    WATConsult has built a microsite to highlight and share the current insights on the state of girl education in India. The site will showcase video bytes from established women leaders across various fields, proud parents of a girl child, management of Dentsu Aegis Network, Kunal Kapoor along with brand partners will support the campaign and voice their concerns, perceptions and suggest solutions around the cause.

     

    To conclude the activity on National Girl Child Day, on January 24, they will raise funds via a Twitter campaign. WATizens, Twitterati and brands will come together to promote the causeby using the hashtag #ThatsMyGirl and cite opportunities andaccomplishments of a girl child. For each ‘hashtag mention’, WATConsult will donateRs 10 to Nanhi Kali.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “In many parts of India, the arrival of a baby girl still calls for mourning rather than celebration and that’s indeed sad. We would like to build awareness around this cause and support girl child education via our initiative. We look forward to achieve atleast 1,00,000 mentions and contribute 10 lacs to Nanhi Kali.”

     

    Sharing his views Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “Gender equality is one of the most important priorities for us at Dentsu Aegis Network. This can be enabled only if the girl child is educated. I am glad WATConsult has taken the initiative of #ThatsMyGirl as a part of their 10th anniversary celebrations.”