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Tag: Nandita Das

  • Speakers include Vidya Balan, Santosh Desai, Ranveer Brar, Anupama Chopra, Nandita Das and more

    IAA to host gender sensitisation summit

    By Our Staff

     

    The International Advertising Association (IAA), India chapter is hosting a summit on Gender Sensitisation In Media on July 29 in Mumbai. The theme is Gender Portrayal across the creative spectrum from a 30-second TVC to a three-hour film.

     

    Said Megha Tata, President IAA India: “IAA has always brought forward initiatives that are meaningful and Gender sensitive, on and off screen and has also been the one who has always taken the lead on this issue in the industry. We felt that it is time for all of us to come together and be the voice of change. We want to address the dialogue of gender discrimination across the media spectrum and hope we will collectively bring much needed change in the system.”

     

    Added Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee & Head – Hindi and Kids TV Network, Viacom18 Media Pvt. Ltd: “Over the last decade, women have broken stereotypes in this industry both behind the scenes and on the screen. It’s time we tell more of those stories and break biases. Through this change summit, the IAA brings prominent industry voices to communicate, converge and be the Voices Of Change that we need to empower the narrative.”

     

    The summit shall see leading industry bodies such as ASCI, UNICEF, Tata Institute Of Social Sciences, Unstereotype Alliance and Akshara Centre as partners. Prominent voices like Poonam Mahajan, Vidya Balan, Deepika Warrier, Monika Shergill, Anupama Chopra, Santosh Desai, Nandita Das, Ranveer Brar, Tista Sen, Anuradha Sengupta and others will be in attendance.

     

  • Nandita Das joins hands with Mahesh Mathai, Ankur Tiwari and a slew of Indian actors to celebrate India’s Got Colour

    JSW’s ‘India’s Got Colour’ highlights colour bias

    By A Correspondent

     

    Celebrating a decade of Dark is Beautiful, the Jindal Foundation has unveiled a new campaign titled ‘India’s Got Colour’. A call for action is captured in the music video that intends to continue and amplify the conversation around inclusiveness and colour bias, specifically within the Indian context. Continuing to lend her name to the campaign against anti-colourism in India, Nandita Das joins hands with Mahesh Mathai, Ankur Tiwari and a slew of Indian actors to celebrate India’s Got Colour.

     

    Commenting on the campaign, Nandita Das said: “I have been supporting the Dark Is Beautiful Campaign since 2013 and while we must combat the various forms of discrimination based on caste, religion, gender and sexual preference, the least we can do is to end the bias bases on skin colour. I felt it was time to reinvent the campaign and create a PSA that would be catchy and youth-friendly. It is our young minds who will change the public discourse around this issue and can make a tangible difference. The PSA intends to change the narrative to a more holistic celebration of the diversity. After all, we are more than 1.3 billion people and have that many shades of skin tones.”

     

    Added Sangita Jindal, Chairperson – JSW Foundation said, “As countries, economies and organisations progress, many Indian women are taking roles of leadership & significant prominence across the globe. She is confident in her shade of colour and wears it with pride. This confidence stems from what they know, and how they feel about themselves as women. Through our association with Nandita Das and India’s Got Colour, we celebrate diversity as a critical need for progress and development.”

     

     

  • Tanishq advertisement breaks stereotypes as it shows a dusky bride and remarriage

    Tanishq’s new ad: Brave or Pseudo?

    Diwali is when Indian advertising celebrates its traditions. Deep fried jalebis, firecrackers and diyas, happy joint families with shimmering clothes and set relationships. Tanishq, however, has something else in store beyond an elaborate polki neckpiece – a dusky bride who already has a daughter.

     

    The Lowe Lintas advertisement, directed by Gauri Shinde, breaks two stereotypes in one go – and it’s triggered off a debate, generating critiques as well as tribute. Charmy Harikrishnan rounded up reactions from inside the industry and outside. Gauri Shinde, director says, “For me this is normal, this is what happens. But when you see remarriage in an advertisement, for the people it is a reassurance of what happens in real life.”

     

    Anuja Chauhan, writer and former executive creative director of JWT says, “It’s showing a very real, happening-all-around-us situation. It’s missing some of Tanishq sparkle though – feels a little stilted, almost Raymond-ish. Their ads are usually livelier. But the thought is nice, and definitely overdue in the category.”

     

    Nandita Das, actor and poster girl of ‘Dark is Beautiful campaign’ says, “I am pleasantly surprised. I am glad that Tanishq has made this brave ad and going by the response our campaign has got, I am sure they will see an amazingly encouraging response. And that might motivate others to follow suit.”

     

    Prathap Suthan

    Prathap Suthan, managing partner, Bang in the Middle says, “I like the casting, and the dusky bride, and the overall stepping out of tradition. I am also glad that Lowe for all the battering it gets for Fair & Lovely, sort of blunts that attack with this one commercial. Instead of the tried and tired route of focusing on a regular marriage scenario, this steps into taboo-land, the never-explored and deliberately ignored area of second marriages.”

     

    Urvashi Butalia, publisher and writer says, “The ad is certainly unusual and perhaps there’s hope yet. It also goes to show that it takes so little to do something different, and I wonder why advertisers are so scared of going beyond the given easy options.”

     

    Manish Bhatt

    Manish Bhatt, Founder Director at Scarecrow Communications says, “I saw it trending big time on all the social network sites but the kind of people commenting have nothing to do either with the brand or with the cause. The purpose of every piece of advertising is to close the loop with the product or the brand message. I see that missing in this spot – it appears to be a pseudo support for such a sensitive subject.”

     

     

     

    Piyush Pandey

    Piyush Pandey, Executive Chairman & National Creative Director Ogilvy & Mather India says, “I think it’s a brave ad and a great concept. Any leader must take such little chances of taking the society forward. I don’t think we should be at all critical about this ad. Then we will stay in the past.

     

    Source:The Economic Times

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