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Tag: Nandita Chalam

  • The campaign will debut on TV with 30 and 50 second commercials, to be screened September 15th onwards

    Forevermark’s new campaign highlights the concept of self determination

    By A Correspondent

     

    Forevermark has launched the ‘The Better Half Within’ campaign which is a reflection of the poised, powerful, and self-determined personality of the woman of today.

     

    Talking about the campaign, Sachin Jain, President, Forevermark India said: “Diamonds are symbols of a wider range of emotions, including pride, joy and achievement. Most women these days are breaking clichés by buying diamonds for themselves. With this campaign, we aim at giving these empowered women the choice of the half carat diamond as a precious, long lasting representation of their individuality, and a mark of their achievement at an attractive price point. Women can purchase a half carat Forevermark diamond with the same assurance that they will be getting their money’s worth with the most beautiful, rare and responsibly sourced diamonds that go beyond the 4Cs.”

     

    The campaign film has been developed and conceptualised by J. Walter Thompson India (JWT, India) and the media agency for the campaign is Mindshare. It has been produced and directed by Native.

     

    Added Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson: “J Walter Thompson’s campaign for Half Carat Diamonds from Forevermark is based on a simple insight – whenever a woman is about to give up on her dreams, something deep within her urges her to go on. This is her better half. Half carat diamonds from Forevermark are a tribute to this bold, bright and beautiful better half within every woman. The television commercials tell two charming stories of a doctor and a food blogger who harnessed their inner better halves. Through TV, film, print, radio and digital, the campaign will urge every woman to let her better half shine.”

     

     

  • The campaign addresses the concerns of potential buyers

    Forevermark makes a point with its ‘Credential Campaign’

    By A Correspondent

     

    Forevermark has announced the launch of its ‘Credential Campaign’ that lists out to consumers, the benefits of buying a Forevermark diamond. The campaign also addresses the concerns of potential buyers and reassures them, that when they purchase a Forevermark diamond it is always the most beautiful diamond.

     

    The campaign has been developed and conceptualised by J Walter Thompson and the media agency for the campaign is Mindshare. It has been produced and directed by Jaydeep Sarkar of Native Films.

     

    Talking about the campaign, Sachin Jain, President, Forevermark India said: “India is one of the top performing markets for diamond jewellery in the world. Despite this, the consumer when buying diamond jewellery is looking for validation of the choice of diamond, whether from family, the retailer, or a third-party certificate. Forevermark provides this validation, with the brand promise and the Forevermark inscription. With this campaign, we aim to reinforce consumer confidence and create brand awareness by highlighting the benefits and differentiating factors of Forevermark, thereby creating trust and loyalty for the brand in the minds of our audience.”

     

    Said Nandita Chalam, Senior Vice President & Executive Creative Director at JWT: The task of J Walter Thompson’s new campaign for Forevermark diamonds was to tell consumers that Forevermark goes beyond the 4 Cs of cut, carat, colour and clarity – to bring them diamonds of exceptional beauty. That is why less than 1 per cent of the world’s diamonds are eligible to be Forevermark. Both the TV and print highlight the De Beers legacy, allay consumer fears of not knowing what is a genuine diamond and reassure them on the benefits of buying Forevermark diamonds – all in a simple and beautiful manner.”

     

     

  • The new breakfast cereal promises a big nutrition punch

    Kellogg’s launches a new variant – Special K Protein & Fibre

    By A Correspondent

     

    Kellogg India has introduced a new nutrient dense ready-to-eat cereal in the market under its Kellogg’s Special K portfolio and along with it comes a new advertising campaign.

     

    Speaking on the new variant, Sangeeta Pendurkar, Managing Director at Kellogg India said: “Every new offering from the Kellogg’s bowl is to address a specific consumer need. This new breakfast cereal, in particular, presents consumers with a nutritional boost to set the stage for the day ahead. Through the Special K portfolio, we are trying to address a bigger shift in mind set and inculcate the importance of eating a balanced, nutritious meal and not eating less in one’s journey to stay fit.”

     

    Added Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson sharing the creative thought behind the campaign. “The heart of this campaign is about being in step with today’s health conscious women. They are looking for healthier ways to manage their weight rather than diet. And this point is made in our ad by none other than Deepika Padukone – a terrific example of someone who believes in leading a healthy lifestyle by eating well balanced meals including a nourishing breakfast and exercising regularly.”

     

  • Kellogg India strengthens its ready-to-cook oats range with the launch of two new 'Garma-Garam' flavors, 'Masst Masala' and 'Hot Chinese'

    Kellogg India signs on Ranveer Singh as the new face of Kellogg’s Oats

    By A Correspondent

     

    Kellogg’s is refreshing its communication for their ready-to-cook range of Kellogg’s Oats in India. They are all set to launch the new campaign with Ranveer Singh as the brand ambassador for Kellogg’s Oats. The campaign will feature the versatile actor and fitness icon in a ‘garma-garam’ role in the new TVC and as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.

     

    With the great taste of Kellogg’s Oats at the center, the new Kellogg’s Oats commercial for its savory variants, “Masst Masala” and “Hot Chinese” is a slice of life concept built on the ability of social media to trigger a storm of speculation and frenzy.

     

    Commenting on this announcement, Sangeeta Pendurkar, Managing Director, Kellogg India, said, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare.We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste & nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled. The vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’. We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner.”

     

    Talking about the campaign, Nandita Chalam, Senior Vice President & Executive Creative Director J Walter Thompson said, “It was a challenge to come up with an idea that showcases the brand & the category in a non-traditional space and when one of the country’s hottest stars signed up, fun and excitement were bound to follow. The idea behind the campaign is inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer Singh and the TVC reflects this in a humorous and witty way. We are very happy with the end result and are confident that consumers will enjoy Ranveer and Kellogg’s Oats in a new garma-garam avtaar”.

     

  • This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast

    Kellogg kick-starts ‘Bade Sapno ki Sahi Shuruat’ campaign

    By A Correspondent

     

    To limit people from skipping breakfasts and build a healthy nation, Kellogg’s has launched its campaign that spells the core objective of ‘Bade Sapno ki Sahi Shuruat’ with a thought provoking TVC.

     

    It is a well versed fact that the most important meal of the day is our breakfast, yet it is skipped most often owing to our mundane activities taking precedence. This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast.

     

    Speaking on this campaign, Harpreet Singh Tibb, Director of Marketing, and Kellogg’s India said, “India is a developing country and has people full of aspirations. They dream big, but unfortunately ignore the importance of starting right and this is reflected in their breakfast habits where most of them don’t give a right start to their day. We at Kellogg’s thought of becoming a part of their journey and launched our new campaign: ‘Bade Sapno Ki Sahi Shuruat’. With this we aim to educate everyone, that a solid, nutritious, grain based start of the day is the way forward and first step to making one’s dream come true. We are aiming at converting dreamers into achievers.”

     

    On creative front, Nandita Chalam’s, Executive Creative Director, JWT shares, “Bade Sapno ki Sahi Shuruat is the idea of our latest campaign for Kellogg’s Masterbrand. India is a land of dreamers and achievers. But most are unable to identify the right start.  Through our campaign, we are encouraging them to begin the day with the right start by eating a nutritious breakfast every morning. In our TVC, Saina Nehwal, our new brand ambassador, exhorts every young Indian with dreams to give them the right start by eating a Kellogg’s breakfast every morning – just like she does.”

     

    The TVC is a part of the larger 360 degrees campaign that will eventually reach out to people to not only provide fuel for their daily nutrition needs, but also fuel their dreams.

     

  • The new integrated campaign highlights a relationship of equals between mother and child

    Kellogg’s takes the ‘Khuljaye Bachpan’ route for Chocos

    By A Correspondent

     

    Kellogg’s Chocos has launched a new campaign ‘Khuljaye Bachpan’. This campaign highlights the win-win equation between mother and child, where they learn and grow together. Buddy parenting makes way for some unforgettable moments between mother and child and through ‘Khuljaye Bachpan’, kids and mothers have a symbiotic, fun relationship over Chocos which enables the child to unlock happiness in their childhood. The campaign motivates mothers to nurture intimate, fun relationships with their kids throughout their childhood.

     

    Speaking about this initiative, Harpreet Singh Tibb, Director of Marketing, Kellogg India said, “Our new campaign “Khuljaye Bachpan” is built on the insight that parent-kid relationships have now evolved into a relationship of equals. Parents learn from the kid as much as they teach them. Kellogg’s Chocos is kid loved and mom approved because of its chocolaty taste and roti-like benefits. It creates those precious moments where the mother and kid bond. These moments create a happy and memorable childhood, a childhood that is uninhibited and allows the kid to discover the joy of growing up. Chocos as a brand celebrates uninhibited childhood and over the next few months we will be creating many such platforms that allow mom and kids to bond better.”

     

    The campaign TVC features brand ambassador Juhi Chawla portraying the role of a buddy mom to her kid. She shares a friendly equation with her son who has just lost in a video game and boosts his confidence by saying that “Harna jeetna is all part of the game”. The TVC then reveals an interesting twist that he has lost the game against his mother, played by Juhi, and she has learnt all the moves from him. It reiterates that Kellogg’s Chocos creates moments of happiness, where mother and child learn fun things together.

     

    The TVC will be supported by 20 second testimonials by celebrity moms sharing their ‘Khuljaye Bachpan’ moments with their kids. Viewers will also witness celebrity moms inviting real life stories from mothers bonding with their kids. Viewers will be encouraged to share their own ‘Khuljaye Bachpan’ stories, which will then be recognized by the brand through gratifications.

     

    Commenting on the latest campaign, Nandita Chalam, Vice President & Executive Creative Director, JWT said, “Modern parenting is all about letting children have an uninhibited childhood. Our new campaign philosophy for Kellogg’s Chocos reflects this – ‘Khuljaye Bachpan.’ We brought this alive by showing a new trend in families – today, it’s not just children who learn from their parents but parents also learn a lot from their children. As part of this campaign, Juhi Chawla invites other parents to share such stories of learning from each other. Digital and activation legs of the campaign are all built around the same thought of ‘Khuljaye Bachpan’.”

     

    The campaign is an integrated promotion campaign comprising of amplification across TV, digital and on-ground to engage with mothers and children.

     

  • The campaign aims to instill confidence in women for everyday weight management

    Kellogg’s Special K takes ‘No More Excuses’ positioning in latest TVC

    By A Correspondent

     

    Kellogg’s Special K has unveiled ‘No More Excuses’ campaign to initiate a movement for women to get rid of their excuses and begin to manage their weight every day. Post the 2 Week Challenge campaign, Kellogg’s Special K brings ‘No More Excuses’ to sustain the momentum of one’s weight management journey.

     

    This campaign has been born out of the insight that today’s woman is constantly trying to fulfill her duties as a wife, daughter, mother or professional.  Kellogg’s Special K aims to inspire these women towards reclaiming their lives. The ‘No More Excuses’ campaign highlights a woman’s weight concerns and inspires her to keep her weight management journey on track through the new-found confidence in herself.

     

    The TVC for this motivational campaign features brand ambassador Deepika Padukone who effectively drives the importance of everyday weight management through the ‘No More Excuses’ theme. Deepika motivates her friends to overcome their excuses and start managing weight by eating breakfast everyday like low fat Kellogg’s Special K. In the TVC, Deepika is unwinding at a salon, along with her friends and plans a summer dress shopping spree. When her friends say that they don’t have the right shape to carry off a dress, she shares her new mantra of ‘No More Excuses’ and inspires them to get on the weight management journey. The film ends with both her friends emerging from the trial room wearing stunning summer dresses, with style and confidence, bringing to life the ‘No More Excuses’ theme.

     

    Throwing light on the insight behind the new campaign, Harpreet Singh Tibb, Marketing Director, Kellogg India stated, “The new campaign is driven from a brilliant insight, which has been cleverly executed through ‘No More Excuses’.  Kellogg’s Special K strives to consistently cater to women’s weight management needs and this campaign addresses a specific need for women to prioritize themselves and give up their excuses.  We are very glad to have initiated an association with Femina and will partner with women to motivate them to start and more importantly, continue their weight management journey and get back to life.”

     

    Nandita Chalam, Vice President & Executive Creative Director of JWT who leads this campaign shared, “After crossing the age of thirty or after marriage, many women give up wearing short dresses, going dancing or doing many other things that they once loved. That’s often because they are no longer confident of their weight and appearance. Yet when it comes to actually doing something about weight management, they have countless excuses for not doing anything. Our new campaign for Kellogg’s Special K says. “No More Excuses. Get back to life.” Deepika Padukone, known for her disciplined approach to fitness, urges her friends to stop making excuses and start making Kellogg’s Special K a part of their breakfast routine. And then she tells them, and all the other women out there, to get back to doing the things they once loved.”