MxMIndia

Tag: Nandagopal Nair

  • Instead of just airing the film as a TVC, V-Guard decided to launch the communication exclusively on Facebook

    V-Guard unveils new communication for wires

    By A Correspondent

     

    V-Guard Industries has launched a campaign for its new category proposition for wires – ‘Long Lasting Wires’.

     

    Said Nandagopal Nair, Vice President & Head – Brand & Communications at V-Guard Industries: “Wires being a low involvement category, we were seeking a new conversation that will differentiate our brand from the rest of the category. After considerable research with both consumers and influencers we arrived at the long-lasting proposition. We were bang in the middle of the new journey of the brand and the brief to the agency was to create another endearing piece of communication that will give a new meaning to V-Guard wires, using the new proposition. We believe that the new communication created is warm, emotional and ties in with the new brand values and will create a differentiated positioning for V-Guard wires.”

     

    Commenting on the campaign Kaustav Das CEO and Strategic Head, Ralph & Das, the agency behind the work said: “This is a unique opportunity we had to do justice to. Rarely does one arrive at a discriminator as sharp, simple and single-minded as long lasting wires.”

     

     

  • As part of the mandate, Isobar India will manage the account from its Delhi office

    Isobar India bags digital media mandate for V-Guard

    By A Correspondent

     

    Isobar India has been appointed as the digital media partner for V-Guard. As part of the mandate, Isobar India along with Amnet India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office. The agency won the account following a multi-agency pitch.

     

    Nandagopal Nair

    Speaking on the occasion, Nandagopal Nair, Vice President – Corporate Communications, V-Guard said: “V-Guard is coming off a massive brand transformation exercise, which symbolises the brand’s endeavour to be recognised as a smart, agile and a dynamic entity that will resonate with an increasingly younger India. Going forward, the brand will continue to build and invest in its digital assets. We were looking for a digital media partner who would sprint this journey with us with sharp, insightful digital led media propositions that would help build and differentiate the brand in this domain. In Isobar we found the perfect partner to take forward our digital media mandate.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India added: “V-Guard is a much-respected brand in the electric appliances category and we are honored that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.”