MxMIndia

Tag: Nakul Sharma

  • A vaccine of hope, #TeekaUmeedKa

    ADK-Fortune Communications partners with Ghadi detergent for Covid vaccine

    By Our Staff

     

    Ghadi detergent has launched a film campaign to tackle misguided hesitancy and misinformation about Covid-19 vaccination programme. The campaign thought of TeekaUmeedKa is a clarion call from Ghadi that proves vaccines not only offer a way out of the pandemic, but they are a ray of hope for all of us in these tough times. The film has been scripted and executed by ADK-Fortune Communications.

     

    Speaking about the initiative, Rahul Gyanchandani, Joint Managing Director, RSPL, said: “Ghadi being the leader brand in its category has always taken a lead in issues concerning social change. The pandemic is a challenge like no other for each one of us. And with this campaign, our attempt is to convince people that vaccination is the only way to a brighter future.”

     

    Added Nakul Sharma VP and ECD, ADK-Fortune Communications: “The idea was to craft a hard hitting and non-preachy message. We are overjoyed by the initial response and hope that this initiative by Ghadi detergent motivates people to go for their TeekaUmeedKa.”

     

  • Says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

    Greenlam TVC promotes anti-bacterial ware

    By A Correspondent

     

    Greenlam Laminates is back with a new TV commercial focusing on one of its key product feature of anti-bacterial surface for a healthy and safe environment.

     

    Conceptualised by ADK Fortune, the TV commercial features two characters and captures a moment that looks completely unacceptable in the current COVID scenario.

     

    Speaking on the occasion, Parul Mittal, Director, Greenlam Industries said: “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

     

    Added Nakul Sharma, VP & Executive Creative Director, ADK Fortune: “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”

     

     

  • The TVC is conceptualised by ADK Fortune

    Greenlams new TVC says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

    By A Correspondent

     

    Greenlam Laminates is back with a new TV commercial focusing on one of its key product feature of anti-bacterial surface for a healthy and safe environment. The TVC is conceptualised by ADK Fortune.

     

    Speaking on the occasion, Parul Mittal, Director, Greenlam Industries said: “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

     

    Added Nakul Sharma, VP & Executive Creative Director, ADK Fortune, said: “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”