MxMIndia

Tag: Nakul Chopra

  • The three-day A&M event organised by The 3As of I and The Advertising Club is to  to be held from April 11 to 13, 2019

    Goafest 2019 on April 11-13

    By A Correspondent

     

    Goafest, the Indian advertising industry’s annual convention cum awards, will be held on April 11, 12 and 13, 2019. This year’s edition – the 14th – will see Viacom18 as presenting sponsor.

     

    Speaking about this year’s Goafest, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Goafest is the Indian advertising industry’s largest and most representative event . It is not just a festival but an ode to the industry and  the pioneering work done through the year. This year too we will bring to fore an immersive event that will bring together the  industry’s most creatively curious, transformational and inspiring thoughtleaders and innovators from across agencies, brands and media houses.”

     

    Added Vikram Sakhuja, President, The Advertising Club: “Abbys are the gold standard in creative awards and has always recognised agencies and talent that push boundaries and challenge status quo.  Our endeavour with the festival and the awards this year is to ensure exceptional speakers, inclusive participation and thereby gain a headstart on decoding transformational global advertising and communication trends.”

     

    Speaking about partnering with Goafest 2019, Sudhanshu Vats – Group CEO & MD at Viacom18 said: “Goafest has, over the years, cemented its reputation as the country’s foremost amalgamation of the best and brightest of the creative and marketing minds of the Indian business. Our association with them is an extension of our belief that knowledge sharing leads to knowledge enhancement thereby benefitting the entire industry.”

     

    Said Nakul Chopra, Chairman – Goafest 2019: “Goafest is all geared up for an inclusive and engaging 2019 edition. Our endeavour this year is to ensure that multi-category representation and participation, interactivity and thought leadership is at the forefront of all our initiatives. This year too the apex industry event will continue to establish its eminence as a leading knowledge sharing and networking platform and we are happy to have partnered with Viacom18 in building this to further scale.”

     

    Added Shashi Sinha, Awards Governing Council Chair and Secretary, The Advertising Club: “We are all set for the Abbys and are hoping to see some pioneering and clutter-breaking work being entered this year. Abby is the ultimate national benchmark for effective creative communication.   Winning an Abby holds a place of pride in the career lifecyle of every advertising and media professional.  We sincerely hope that  the awards continue to inspire the best minds in the industry to present their best foot forward.”

     

     

  • The Zee MD and CEO will take over from Nakul Chopra

    Punit Goenka back as BARC India Chairman

    By A Correspondent

     

    Punit Goenka, MD & CEO, Zee Entertainment Ltd has been elected as the new Chairman of BARC India by the Board at its meeting held yesterday (Jan 29). Goenka will take over from Nakul Chopra who has completed his one-year tenure as Chairman.

     

    Said Goenka on his appointment: “It is indeed an honour and a privilege to be re-elected BARC India Chairman. The company has grown and evolved over the years under the able Chairmanship of Sudhanshu and Nakul. Partho and his highly talented team has been able to achieve what we had all set out to. I am honoured to be back as this responsibility has come to me at a time when our industry is undergoing enormous changes and BARC India’s robust and accurate measurement system will only accelerate this transition. I am hoping that in my tenure, we will be able to take BARC into the next generation of viewership measurement and stay true to its mission of ‘What India Watches’.”

     

    Added Chopra: “Being the Chairman of BARC India has been a great experience. BARC India in the past one year has made enormous strides in the insights and analytics piece. That apart, with visualisation products like the BIO suite of products as well as OOH viewership measurement, BARC India has been able to give to the industry a powerful tool which will help in the growth of the industry. I am glad that I have been a part of this journey. I wish Punit all the best for all the future endeavours.”

     

    Said Partho Dasgupta, CEO, BARC India: “We welcome Punit as our new Chairman. He played a critical role in setting up of BARC India, and has also been guiding us all through. His support has always helped the organisation take bold steps and innovate. We look forward to his leadership when the whole distribution paradigm is changing.”

     

     

  • Emerged winner in the Service-Medium-sized Enterprise category at the 5th CII Industrial Innovation Awards

    BARC bags accolades at CII Awards 2018

    By A Correspondent

     

    BARC India bagged the ‘Most Innovative Company in Service – Medium Enterprise Category’ at the CII Industrial Innovations 2018 awards. In addition, BARC also been recognised as one of the ‘Top 25 Most Innovative Companies in India’. The announcement was made at the fifth CII Industrial Innovation Awards 2018 held in New Delhi on December 3..

     

    The Industrial Innovation Awards identify and celebrate innovative Indian enterprises across various sectors. The award has been instituted by the Confederation of Indian Industry (CII), and is one of the most coveted innovation awards in India.

     

    Said Shashi Sinha, BARC India Technical Committee Chairman and CEO, IPG Mediabrands:  “BARC India was set up with the aim to give the industry a measurement system that it deserved, and this could not have happened without having a strong technology backbone. The team at BARC India has been able to give the industry a technology marvel which is capable of providing the industry a representative data that helps them take better business decisions. The CII Industrial Innovation Award is proof of the great work done by the team.”

     

    Added BARC Chairman Nakul Chopra: “BARC India has been a key change agent in the viewership measurement space, and its initiatives have already started to redefine the industry. Since its inception, BARC India has tackled several challenges. But, considering we work in a dynamic industry, these challenges are never-ending. The key to success is to constantly keep innovating and be the change-maker. BARC India has been successful in doing so. We are now looking at implementing some key future projects such as Unified Video Measurement and Return Path Data, which will bring another paradigm shift in the industry.”

     

    Said Partho Dasgupta, CEO, BARC India: “In future, technology will disrupt every single business, be it Cement, Retail, Telecomm, E-Comm or Media. It is therefore important to keep pace with the changing technology. As is said, in tomorrow’s world, the big fish will not eat the small fish, but a fast fish will eat the slow one. We at BARC India firmly believe that innovation is imperative and not a choice. We also believe that it is important to be the fearless first to inspire change and not be a mere follower. I am delighted to see that our efforts have been recognized by CII. We shall continue to empower the industry with our robust measurement,”

     

     

  • Nakul Chopra, elected Chairman, Goafest 2019 to lead the apex industry event

    Nakul Chopra to chair Goafest 2019, Shashi Sinha will helm Awards Governing Council

    By A Correspondent

     

    The Advertising Agencies Association of India and The Advertising Club have started getting set for the 2019 edition of Goafest. The three-day event will be held in Goa in the summer of 2019.

     

    For starters, both organisations have announced the leaders for the coveted posts of Goafest Organising Committee and the Awards Governing Council. Nakul Chopra, Chairman Broadcast Audience Research Council (Barc) India, and Immediate Past President of Advertising Agencies Association of India (AAAI) who has been elected as the Chairman of Goafest 2019 organizing Committee. Shashi Sinha, CEO – IPG Mediabrands and Secretary, The Advertising Club has been elected Chairman of the Awards Governing Council for Abby 2019.

     

    Speaking about the 14th edition of the Goafeset, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Goafest has continuously been championing the category’s growth agenda. Our continued endeavour through the festival is to facilitate an enriched festival experience that is immersive, transformational and allows us to contribute to the learning enrichment of the Advertising, Media and Entertainment industry,” adding: “Nakul is an industry veteran and we are sure that his past experience with Goafest and his vision for the industry is sure to translate into an engaging and inclusive festival experience for all.”

     

    On being elected Chairman for the festival, Chopra said: “Goafest is a premiere representation of the Indian Advertising and Media industry. Year on year we have focused on increasing scale, driving inclusivity and ensuring that the festival emerges as a leading knowledge platform.  This year too our focus at Goafest will be to curate a great panel of thought leaders and provide a world view of the evolving Adverting and Media industry trends.”

     

    Speaking about the focus of the 2019 edition of Vikram Sakhuja, President, The Advertising Club said: “Goafest is an idea exchange forum that over the years has emerged into an opportunity where the entire media and advertising fraternity comes together to engage, innovate and share their best work. We are already geared up to bring another immersive edition of this landmark event, promising to up the ante even higher,” adding: “Abby has always been recognised as a gold standard in creative awards and we are sure that Shashi with his deep understanding of the industry and global view will ensure that the awards follow highest standards of due diligence and hold a place of eminence in the advertising, media and entertainment industry.”

     

    Speaking on being elected as Chairman of the AGC, Sinha said “Receiving an Abby has always been a career milestone and held a pace of pride in the life of every advertising and media professional. We will continue to ensure that Abby, that stands for creative excellence, continues to inspire game changing brand campaigns, scale in eminence and emerge as a beacon of inspiration for the new generation of marketers of and brand custodians.”

     

     

  • This is the highest honour to be given to an individual in India

    Ram Sehgal to be conferred with AAAI Lifetime Achievement Award 2018

    By A Correspondent

     

    The Advertising Agencies Association of India has announced that this year’s AAAI Lifetime Achievement Award will be awarded to veteran advertising professional Ram Sehgal. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the advertising industry.

     

    Making the announcement, Nakul Chopra, President, AAAI, said: “Mr Ram Sehgal has been a role model for generations in our industry – he is a legend in his own right. The manner in which he led Contract to becoming one of India’s finest and most respected agencies became an inspiration for the entire industry to try and emulate. He richly deserves this honour”

     

    Added Ashish Bhasin, Chairman of the AAAI Lifetime Achievement Award Selection Committee: “Ram Sehgal embodies the pioneering spirit of Indian entrepreneurship while being part of a larger international agency network. The foundation he laid thirty years ago has grown to be a worthy jewel in the international group’s crown.”

     

    Other members of the selection committee for the award included Sam Balsara, Srinivasan K Swamy, Ambi Parameswaran, Nakul Chopra, and Jaideep Gandhi.

     

    Adds an AAAI communique on the announcement: “This award is being bestowed on Ram Sehgal in recognition of his outstanding leadership and contribution to the advertising industry; in literally establishing Delhi as a premier centre for advertising in India  it was this foundation that later led JWT Delhi to become the largest office in India and among the largest in the world; in moulding Contract Advertising into one of the finest agencies of the day in so much that it was fiercely independent and a worthy rival to its own parent HTA; in attracting and nurturing some of the finest talent to Contract Advertising across disciplines; in leading Contract to be recognised as a powerhouse for strategy and creative; in leading AAAI and establishing one of the finest training programs in the industry ever; in setting the highest standards of professionalism that became the standard for generations that followed; and not in the least for his immeasurable contribution to social causes.”

     

     

  • In keeping with the spirit of transparency, BARC India deemed it essential to highlight a few points to its stakeholder community

    BARC issues statement on inadequate claims made by subscribers

    By A Correspondent

     

    It is fashionable for the world to throw stones at measurement agencies. It happened for years with LV Krishnan’s TAM, it happened with MRUC for IRS and now the knives are being chucked at Broadcast Audience Research Council India (BARC India). BARC has received feedback from its subscribers regarding certain malicious, baseless and inaccurate statements made in public regarding its operations and organisation structure. And hence the joint industry body has highlighted a few points that all and sundry (or the other way round) need to take note of.

     

    Here goes:

    “Being an industry body promoted by IBF, ISA and AAAI, BARC India Is neither owned by any broadcaster/advertiser/agency, nor controlled by any single company. Therefore, the question of undue influence of any single entity on BARC India’s operations does not arise. It has a strict governance structure as laid down in its Articles of Association, which ensures its arm’s length relationship with all stakeholders.

     

    IBF President, Punit Goenka said, “We take pride in saying that BARC India works in an extremely transparent and neutral environment. Its data adds immense value to industry, and we would encourage and support it to remain focused on the great work its team does, and not get detracted by false statements and unattributed innuendos. BARC India has established a measurement system at par with international standards, which should be a matter of pride for the industry.”

     

    BARC India’s systems and processes have been accepted by industry, and also lauded in global forums. The robustness and credibility of BARC India’s data is further testified by regular audit of its processes by reputed international firms like Ernst & Young and CESP. With a sample size of 135,000 individuals across the nation, BARC India operates the largest TV sample/panel in the world – much larger than the US TV sample of 90,000.

     

    Sunil Kataria, Chairman of the Indian Society of Advertisers added, “BARC India has provided industry with something it has been seeking – a robust and state-of-the-art measurement system that reports all India TV viewership with a high degree of fidelity. BARC India data helps advertisers reach and understand consumers even in the most remote and unexplored areas. It enables the Rs. 25000 crore advertising industry to take informed decisions since the data is truly representative of ground reality.”

     

    President of Advertising Agencies Association India (AAAI), and BARC India Chairman Nakul Chopra said, “I am dismayed to see these incorrect and baseless remarks that have been made with no facts to support them at all. That too against the sanctity of a body set up jointly by the industry in the best interest of all stakeholders. BARC India should in fact be applauded as a shining example of how an entire eco system has come together to create a world class measurement system that is one of its kind. It should be applauded as in these positive and progressive times it provides essential and reliable data that is powering many industries make better decisions towards economic growth.”

     

    Hmmm. Guess BARC should’ve also added a statement from the Bad Losers Society of India. Or the Nutcases Association of New Delhi.

     

     

  • Early Man Film ends Grand Prix drought & Prasoon Joshi felicitated for outstanding contribution to media

    Social Street stars at Abby Awards

     

    By A Special Correspondent

     

    It was a special Day 3 at Goafest 2018 with The Social Street emerging at the top of its game with a total of 17 metals in the Creative Abbys. The agency has bagged many metals across virtually all categories at the Abby Awards 2018. The agency’s captains – Pratap Bose and Mandeep Malhotra and the entire contingent wearing red turbans – had ensured they made a significant impact at the Awards for the second consecutive year. Last year, they were second to Taproot Dentsu in the awards tally. Branded Content and Entertainment Abbys saw Medulla WYP Network winning the most with four metals including two golds. DentsuWebchutney took home eight metals in the Digital and Mobile Abby category. But the biggest applause of the evening went to none other than Early Man Film Pvt. Ltd. for its outstanding work in the category of Audio Visual Long Form for Reforest India – The Story of Kaveri.

     

    Earlier McCann Worldgroup India CEO and Chairman, McCann Eriksson APAC Prasoon Joshiwas felicitated with a special award. Recognizing his unparalleled contribution to the world of Indian media, the special award is a reaffirmation of the advertising fraternity’s confidence that he will take the power of creativity further and make it a part of the things that matter in a new and resurgent India.

     

    On Day 2 of the Abby Awards, the Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abby were awards. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity. While Sony Pictures Networks led the tally for the Broadcaster Abbys with six metals, it was ZEEL that took home the gold for the night. While Design Abbys showed favour to Open Strategy and Design with six metals including 1 gold; Pi Communications took home 4 metals where Direct Specialist Abbys were concerned. While a total of 13 golds were handed out to top honours in Public Relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of 8 metals. Still Craft Abbys saw dominance by The Social Street who grabbed 4 metals including 2 gold. Early Man Film Pvt. Ltd., took home a whopping 16 metals in the Video Craft Specialist category which included 5 golds, 4 silvers and 7 bronzes!

     

    Speaking about Goafest 2018, Nakul Chopra, President – Advertising Agencies Association of India (AAAI) said: “When we started planning for Goafest 2018, our aim was to create a festival filled with knowledge, wisdom, entertainment, fun and which was also a great networking opportunity. The quality of the speakers, the valuable knowledge shared during the seminars, the networking opportunities across the three days and presentation of Abbys that celebrate excellence in creativity is what make Goafest such a unique experience. Goafest is a confluence of creative minds who gather here year on year to connect, communicate and celebrate the amount of hard work that each one of them is putting in to make media, marketing and advertising industries successful. I would like to thank everyone who has been a part of Goafest 2018 for their unrelenting support. And many congratulations to all our winners. You all deserve every bit of all the recognition that has been bestowed upon you by the industry.”

     

    Discussing the Abby Awards to be handed out at Goafest 2018, VikramSakhuja, President – The Advertising Club said: “Goafest is a phenomenon that is close to the hearts of the entire media andcreative fraternity. Months of hard work by the AAAI and The Advertising Club teams, the Abbys Master Jury, and encouragement from all of you present here has perspired into yet another stellar festival this year. In this 50th year of Abby Awards, we made crucial changes and rationalized categories which just made the Abbys even more coveted. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards the numerouno recognition of creative mastery in India.”

     

    Added Ashish Bhasin, Chairman of Goafest 2018 & Vice President of Advertising Agencies Association of India (AAAI): “After witnessing the event over the three days, I can proudly say we have achieved everything that we had set out to. Not only did we have best of the speakers coming forward to impart learnings to young ones, we also saw ideas being exchanged and people truly enjoying themselves. Over the last three days, Goa has seen some of the most creative minds in India together at one place – meeting, interacting, engaging and celebrating ABBY wins with each other. This is what the true spirit of Goafest is all about. Everyone who is going home with a metal from Goafest 2018 is truly deserving of victory and I congratulate each and every one of them for their incredible wins. It is definitely truly deserved.”

     

    Said Ajay Kakar, Vice President of The Advertising Club and Chairman – Awards Governing Council:“I would love to take this opportunity to thank the industry stalwarts and youngsters who helped us co-create Abby Awards 2018, courtesy their inputs. A very big thank you also to the industry for sending in entries and their wholehearted participation in the fest this year. I would also like to salute Prasoon Joshi for his contribution to the world of advertising, communications and films and for being a convergence point for mass India through his craft.”

     

     

  • The Memorandum of Understanding envisages a close working relationship between the Radio and Advertising Agencies Associations through joint committees and standard procedures

    AROI & AAAI sign MoU to address business interests

    By A Correspondent

     

    The Advertising Agencies Association of India (AAAI)  and Association of Radio Operators for India (AROI) signed a Memorandum of Understanding last week that envisages a close working relationship between the radio players and Advertising Agencies Associations through joint committees and standard procedures. The alliance will enable them to make joint efforts for promoting advertising business on radio and develop and implement a credit control and collection mechanism with standard operating procedures to ensure best credit terms and timely collections.

     

    The MoU was signed by the Presidents of the respective associations, Nakul Chopra for AAAI and Anurradha Prasad Shukla for AROI.

     

    It may be noted that commercial radio currently entirely operates through over 310 FM radio stations in the country with about 70 more under operationalization. Another 700 more stations are expected to be auctioned by the Government of India over the next one year. Also, being the last entrant in the Indian media space, the strong ground presence and the vitality, efficacy and viability of radio (the only media that can be consumed while doing other activities) is only now being strongly realized by various advertisers and consumers.

     

    Said Tarun Katial, CEO, BIG FM on the MoU: “[It is a] landmark moment - AAAI and AROI sign the MOU on credit relationship for the benefit of all stakeholders. Thanks a lot Ashish Bhasin, Sam Balsara, Shashi Sinha, Abe Thomas, Anurradha Prasad for all your support – look forward to a much better working relationship.”

     

     

  • Ashish Bhasin, Vice President of Advertising Agencies Association of India (AAAI)to chair the apex media and entertainment industry event while Ajay Kakar to head the Awards Governing Council

    Goafest 2018 on April 5-7

    By A Correspondent

     

    The Advertising Agencies Association of India and The Advertising Club have announced the dates for the 2018 edition of Goafest. It is scheduled for April 5 to 7 to be held in Goa.

     

    The event will be helmed by Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network and Vice President of Advertising Agencies Association of India (AAAI), who has been elected as the Chairman of Goafest 2018. Ajay Kakar, CMO Aditya Birla Capital and Vice President of The Advertising Club will be Chairman of the Awards Governing Council.

     

    Speaking about the focus of the 2018 edition of Goafest, Vikram Sakhuja: President, The Advertising Club said: Goafest is a landmark event that is marked in every brand and media professional’s calendar. The festival is the definitive platform for industry to engage, network and celebrate the pioneering creative work done through the year. At Goafest 2018 we will continue to up the ante on lifting the standard of creative brilliance. Watch this space.”

     

    Speaking on Bhasin’s appointment as Chairman of Goafest 2018, Nakul Chopra President AAAI said: “Ashish is an industry veteran with indepth understanding of the global media and entertainment industry dynamic. He played a decisive role in ensuring that Goafest 2017 was a grand affair that saw many pioneering initiatives. Goafest 2017 under his aegis is sure so see many more interesting and groundbreaking initiatives that will further up the bar on engagement.”

     

    Added Bhasin who had also chaired the organising committee at Goafest 2017: “Goafest has been at the center of celebrating transformational brand stories and fostering the media and entertainment industry’s growth agenda.  Our endeavour continues to be create a festival experience that is inclusive, inspiring and delivers an immersive ideas exchange platform to all festival goers.  Goafest, 2018 is sure to provide learning enrichment and facilitate synergies, thereby providing significant value to all festival goers.”

     

    And this is what Ajay Kakar, Chair of the all-important Awards Governing Council said: “The Abbys have,historically, been both aspirational and inspirational beacons for the advertising, media and marketing industries. This year we intend to bring about exciting changes that will remind people why they have always loved the Abbys. And also remind them why the Abbys have always been regarded and recognised as the gold standard in creativity.”

     

    Other members of the Awards Governing Council include:

    • VikramSakhuja: President, The Advertising Club & Group CEO – Madison Media & OOH – ‎Madison World
    • Nakul Chopra; President AAAI and Senior Advisor, Publicis Communications
    • Ashish Bhasin: Chairman & CEO South Asia Dentsu Aegis Network – ‎Aegis Group plc
    • CVL Srinivas, Country Head – India, WPP & CEO, GroupM South Asia
    • M G Parameswaran: Founder, Brand-Building.com
    • PunithaArumugam: Entrepreneur and Digital Evangelist
    • Ramesh Narayan: Founder – ‎Canco Advertising Pvt. Ltd.
    • Partha Sinha: Vice Chairman and Managing Director, McCann Worldgroup
    • Shashi Sinha: CEO, IPG MediabrandsIndia.
    • Nagesh Alai: Founder, Independent Business Advisory

     

     

  • Chopra succeeds Viacom18 Group CEO Sudhanshu Vats, who completed a one-year tenure as Chairman

    Nakul Chopra is new BARC Chairman

     

     

    Nakul Chopra, currently President AAAI and Senior Advisor, Publicis Communications has been elected as the next Chairman of BARC India. Chopra succeeds Viacom18 Group CEO Sudhanshu Vats, who successfully completed his one-year tenure as Chairman.

     

    Chopra will be the third Chairman of BARC India. He joined the BARC India Board in September 2016 and since then has been an integral part of the various decisions taken by the Board.

     

    Said Chopra on being elected as BARC India Chairman: “BARC India has been very busy in the past one year, as it further consolidated its TV measurement business. 2017 has also been the year when groundwork was done for key future projects, and in the year ahead I am looking forward to oversee their implementation. Top on that list is the rollout of EKAM – our digital measurement products. Expansion of TV sample using Return Path Data will be the other big piece to watch out for. We are all thankful to Sudhanshu for his leadership over the past year and I very much look forward to working closely with Partho and his excellent team over the coming year ”

     

    Under the chairmanship of Vats, BARC India expanded its sample panel homes from 20,000 to 30,000. Under his tenure, BARC India also announced its partnership with multi system operator DEN Networks for Return Path Data and announced the digital measurement partner.

     

    Added Vats: “My stint at the helm of BARC has been extremely rewarding. When I look back at what the team has achieved in a matter of just one year, I feel a sense of pride. It’s been a pleasure to work with Partho and the team. BARC is a bold, paradigm-changing initiative that has already started to redefine our industry. Since inception, BARC has tackled several challenges while several remain. Going forward, I would urge all stakeholders to continue to take cognizance of the pace of change in our sector and the urgent need for us to adapt. A few years out, the next generation of industry leaders needs to look back and admire our shared legacy. This means creating a future-ready, sustainable organization with each of us making some concessions for the greater good. At a personal level, I have gained tremendously in terms of a deeper understanding of how data and analytics can transform our operations. There is never a dull day at BARC India. I wish Nakul the very best as he takes on the reins of a hard-working, industry-critical operation in a fast-changing operating landscape. I am sure that BARC India will touch new heights under his leadership.” Vats has been on the Board of BARC India since its inception and will continue in his capacity as a Board member.

     

    Welcoming the new Chairman, BARC India CEO Partho Dasgupta said: “I am thankful to Sudhanshu for his guidance and support to the team. Our aim has always been to successfully meet the growing and emerging needs of industry. Our focus now is to establish ourselves as an insights company. Nakul in his new role as BARC India Chairman will be a great driving force in launching our digital measurement products, expanding sample homes via RPD, and launching a suite of new products.”

     

     

  • AAAI & IOAA arrive at a Standard Operating Procedure to regulate outdoor media sector

    Outdoorwallahs inch towards Regulation

     

    By A Correspondent

     

    Ask anyone from the advertising business, and the one word that you’ll be told to describe the Indian outdoor industry is: unorganised. There are quite a few other adjectives which are hence assigned to the sector and that’s what creates a problem for the business.

     

    So while no one can really ignore the power of the outdoor medium which no goes beyond billboards to a variety of outdoor opportunities, the lack of transparency necessitates a different kind of acumen to deal with the sector.

     

    It’s not that people don’t realise this malaise. Also, the presence of a large number of internationally networked agencies in the business has indeed brought in some order. But the reality is that if the business has to grow, then it’s got to a follow processes that make sense.

     

    A Memorandum of Understanding was signed between the Advertising Agencies Association of India (AAAI) and the Indian Outdoor Advertising Association (IOAA), after months of discussion and deliberations and both parties have arrived at a Standard Operating Procedure (SOP) to be followed by members of both associations, with a view to regulating the Indian outdoor advertising

     

    On the occasion, both associations echoed the sentiment that this is a landmark agreement in the long history of the outdoor Industry in India and will go a long way in building advertiser confidence in buying outdoor sites and enabling them to invest heavily in outdoor and exploiting its true

     

    Said Nakul Chopra, President of AAAI: “I am delighted that many vexing issues have been sorted out in an amicable manner through healthy debate and discussion over the past few months and I am confident that this will go a long way in growing the OOH

     

    Added Noomi Mehta, President of IOAA: “The IOAA is a premier association of large and established outdoor players in India and growing in strength with more outdoor owners signing up as our members. The agreement on SOP between IOAA and AAAI is a significant step and I do hope that both outdoor owners and agency owners will carry out their responsibilities in order to benefit from the advantages that the SOP spells out for both parties.”

     

    The outdoor media industry is highly fragmented in India with a large number of not-well-organised and small players who own sites or are concessionaires of site owners. This has led to improper utilisation of the medium and also stunted growth of the industry. This has also often led to the exploitation of either advertiser or outdoor agency or outdoor media owner, depending from which lens you view the Industry. Also, advertisers have been unable to buy outdoor with the same confidence that they buy other media.

     

    To enable outdoor agencies to participate in the AAAI forum, AAAI has formed an Outdoor Media Forum (OMF) and AAAI-OMF has entered into a far reaching agreement with Indian Outdoor Agencies Association (IOAA- an Association of Outdoor Owners) with a view to regulate and grow the outdoor advertising industry and ensure that all parties involved, discharge their responsibility honorably and no one party gets exploited in the transaction or feels he is exploited.

     

    Whoever said Regulation is a bad word?

     

     

  • Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network, was elected Vice-President of the Association

    Nakul Chopra re-elected President of AAAI

     

     

    Nakul Chopra, Senior Advisor, Publicis Communications Pvt Ltd, was re-elected President of Advertising Agencies Association of India (AAAI) for the year 2017-2018 at the AAAI’s Annual General Body Meeting. Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network, was elected Vice-President of the Association.

     

    Other elected members of the Executive Committee include: Kunal Lalani, Crayons Advertising; Vinod Nair, Network Advertising; Pranav Premnarayen, Prem Associates; CVL Srinivas, GroupM and Vivek Srivastava, Innocean Worldwide. Immediate Past President Dr M G Parameswaran will be the ex-officio member of the new AAAI Executive Committee.