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Tag: Nahar Group

  • To promote 'Verified Smart Homes'

    Nahar Group unveils its new brand campaign

    By Our Staff

     

    Nahar Group, Mumbai’s real estate builders and developers, has unveiled a new brand campaign for its project Amaryllis Towers and Plaza at Chandivali, Powai. It has positioned it as ‘Smart Homes for Smart People’.

     

    Speaking about the new project Manju Yagnik, Vice-Chairperson of Nahar Group & Sr. Vice President, NAREDCO- Maharashtra said: “Nahar Group’s mission is to construct landmark projects for consumers that provide a perfect and self-sustaining living environment. Amaryllis Towers provides homes with ample space designed to optimise the layout, a well-connected location and state-of-the-art amenities. As customers continue to embrace a digital lifestyle, a surge in demand for smart home accessories is only to be expected.”

     

  • A customer is more conscious, globally travelled, and knows what he wants

    Nahar Group unveils new campaign targeting kids

    By A Correspondent

     

    Nahar Group has taken children’s lifestyle factor to the next level via a new campaign.

     

    With the emergence of the concept of nuclear family and the culture of having one child with both parents working, it has changed the way a customer looks at buying a home. A customer is more conscious, globally travelled, and knows what he wants. The only child in the family plays a very important role in influencing the thoughts of the parents in shaping the future. In turn the parents also want to give their child the best and why not? Both working parents also have the means to provide the best to their child.

     

    Manju Yagnik – Vice Chairperson Nahar Group, said, “Based on these trends, we have strategized our campaign which talks about child’s LSF – Life Style Factor. It is always the parents who decide on the lifestyle they want to live and give their child. Through this campaign we are emphasising that a child’s upbringing is of utmost important in an environment that gives him ample of opportunity to use his creativity and imagination. This will provide a platform to think and behave differently.”

     

    Nahar’s Amrit Shakti provides an ideal environment to encourage a child’s creativity through its grandeur layout overlooking 5 lakh sq. ft. of vehicle free podium garden. The landscaping of the entire township has been conceptualized by the renowned Singapore based designer Saidah Taib, who has won accolades for designing this project, considered to be one of the world’s most futuristic projects.

     

    Manish Bhatt, Founder Director, Scarecrow Communications said, “The LSF campaign adds a fresh perspective to real estate advertising. It is both clutter-cutting as it stays away from the formula of showing the property facade. From a creative perspective, it is interesting as it takes a subtle dig at real estate advertising that features fake luxury shots of adults.”