MxMIndia

Tag: Nabendu Bhattacharya

  • The TVC features P V Sindhu   

    Milestone Dentsu launches new TVC for Panasonic alkaline batteries

    By A Correspondent

     

    Panasonic India has come up with its new television campaign for its range of alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, the TVC is now on-air across all popular channels.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

     

    Added Mayank Khattar, National Creative Director, Milestone Dentsu said, “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.”

     

    Said Nabendu Bhattacharya, CEO & MD, Milestone Dentsu: “This is the first TVC for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.”

     

     

  • He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few

    Mayank Khattar is Milestone Brandcom NCD

    By A Correspondent

     

    Milestone Brandcom has appointed Mayank Khattar as National Creative Director. As part of his new mandate, Khattar will lead the creative duties in out-of-home and experiential for the company. With this appointment, Milestone Brandcom intends to leverage Khattar’s experience in creating and crafting great creative products andsolutions forits clients and their brands.   Prior to this, Khattar was Executive Creative Director at Bates Chi & Sercon. He led the Castrol Power Play campaign for the APAC region there, whichwent on to win various leading regional awards for its innovative and creative use of digital media in driving consumer engagement.

     

    Commenting on the appointment, Nabendu Bhattacharya,CEO & Managing Director Milestone Brandcom, said, “At Milestone, we strive to continually challenge the status quo of the communication paradigms in the region by offering disruptive, creative, innovative and relevant communication solutions. With Mayank’s experience and creative ideas, we are sure to further stretch the boundaries of disruptive creative communication, which in turn will lead us to great award winning work for the roaster of brands within our group portfolio.”

     

    Khattar has handled many brands across industries including Castrol, Seagrams, Colgate, Nirulas, HP, Clove Dental, Dell, EMC India and Singapore, Nokia, Oracle, DuPont, AaramShop, Sun Microsystem, Adobe, Autodesk, Olx and HDFC.He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few.

  • Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the rural and urban markets

    Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division

    By A Correspondent

     

    Ujjwal Anand

    Milestone Brandcom, the homegrown out-of-home agency from the Dentsu Aegis Network stable, has roped in Ujjwal Anand as Country Head for its rural & experiential division, Milestone Outland.

     

    Prior to this, Anand was with Geometry Global, Ogilvy’s activation network that was earlier known as OgilvyAction. He spent 10 years with the agency as Business Head – North and Vice President, leading experiential practices that included rural, urban,social and shopper marketing.

     

    Nabendu Bhattacharya

    As part of his new mandate, Anand will be responsible for driving strategic offeringsat Milestone Outland through freshly-created tools thatcan help clients take investment decisions with measurable results. Based out of Delhi, he will report directly to Nabendu Bhattacharya, CEO Milestone Brandcom.

     

    Talking about the appointment, Bhattacharya said, “Ujjwal’s rich experience andimpeccable track record makes him an ideal choice to drive integrated experiential solutions at Milestone Brandcom. He will address specific brand problems. His energy is well-aligned with the agency’s vision and philosophy.”

     

    In a career spanning 12 years, Anand has worked with various brands such as GSK, Dabur, Vodafone, OLX, GPI, Motorola, Micromax, Samsung, Peerless, Coca Cola, TripAdvisor and DuPont. He has also handled many social and developmental sector and government clients including Orissa Tourism, NSDC, MAMTA, PSI, FHI, CHAI, WATSAN and SIFPSA.

     

  • Introduces an audience measurement matrix Gross Impression Points

    Milestone Brandcom launches Milestone Optimizer

    By A Correspondent

     

    Milestone Brandcom has launched a ground-breaking audience measurement eco-system labelled ‘Milestone Optimizer’. Milestone Optimizer will cover 35 cities to provide an exhausted knowledge bank of opportunities and scope for planning in the outdoor advertising space. The optimizer introduces a new measurement matrix Gross Impression Points (GIP) for the OOH Medium. GIP Or Gross Impression Points definitively measures the reach and frequency of an OOH campaign giving it a holistic planning solution.

     

    The intensive web based tool is an industry first built on technology and scientific data collated over the years that will help marketers, media planners and buyers make superior and cost effective outreach to consumers. Giving a more wholesome look on media planning by providing factual data collected on traffic count, consumer behaviour and segmentation, the Milestone Optimizer provides accountability at time when most agencies refer to instincts rather than science. Milestone Brandcom has invested over 5 crore rupees in developing this apparatus and has covered top 10 towns in India which account for 75 per cent OOH advertising spends. The cities include Delhi, Mumbai, Bangalore, Hyderabad, Kolkatta, Pune, Ahmedabad, Lucknow and Ludhiana.

     

    Nabendu Bhattacharya

    Nabendu Bhattacharya, MD & Founder Milestone Brandcom said, “The Milestone Optimizer is a culmination of countless hours of hard work, research and scientific planning by our team. We have invested a great deal in the tool in an attempt to make OOH planning a lot more organised and scientific in the industry. Through the use of the Optimizer, brands will soon grasp the scope in this 1900 Crore INR sector and understand how underutilized it is in the country. The GIP measurement matrix is a complete scientific measurement solution that will redefine the OOH Industry. This is another benchmark in Milestone Brandcom’s journey”

     

    The Milestone Optimizer provides reach and frequency of different modes of OOH advertising through Gross Impression Points (GIP) that can also be compared with the more conventional forms of advertising such as print, TV and radio. It allows one to evaluate category benchmarking and market threshold level of activity giving a whole new dimension to media planning. It is combination of the latest technology and years of experience.

     

    The Milestone Optimizer tool was developed with the support of Industry veterans, media owners, marketing and brand managers across categories and brands. IRS iLAP (Hansa Research); TGI (IMRB Research), Traffic Study (Gfk Mode); Technology Partner (Unikov Technologies) are few of credible databases used in developing a robust scientific planning OOH Tool.