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Tag: N Gangadhar

  • To focus on community building across all digital platforms

    Agency09 wins digital mandate for Siyaram

    By Our Staff

     

    Siyaram Silk Mills has appointed Agency09 to revamp its digital presence, build the brands’ community, and bring greater awareness to the wealth of fabrics under Siyaram’s umbrella.

     

    N Gangadhar
    N Gangadhar

    Speaking on awarding the mandate, N Gangadhar, VP, Marketing, Siyaram Silk Mills said: “We picked Agency09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights. They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”

     

    Added Gautam Anand, Head of Content at Agency09: “Siyaram’s is a brand that evokes a strong sense of legacy and quality. We’re excited to build their community on digital, and bring a newer generation on-board to delight in all their offerings across multiple sub-brands.”

     

  • Utopian Media will manage the digital and social media mandate of the premium fabric brand

    Utopian Media bags digital mandate for Cadini

    By A Correspondent

     

    Siyaram Silk Mills’ Cadini has appointed social media agency Utopian Media  to manage its digital and social media mandate. Utopian Media won this account following a multi-agency pitch. The agency will handle the brand’s digital, creative and media duties, and also manage its social media presence.

     

    Incepted in 1970 in Italy, Cadini is Siyaram’s global venture. Since then, Cadini has continuously sustained a great passion for style, quality and research and has evolved as one of the most sought after brands from Italy with its presence across 40 exclusive franchising stores worldwide.

     

    Commenting on this development, N Gangadhar, Vice President, Siyaram Silk Mills Ltd., said, “We are delighted to partner with Utopian Media for the promotion of our premium Italian brand Cadini across all the digital platforms. We believe Utopian Media will bring their strategic vision and creative clarity to further drive traction and business growth for the brand.”

     

    Speaking on the win, Preksha Seth, Business Head of the Mumbai-based Utopian Media, added, “We are delighted to work with one of India’s iconic brands, Siyaram. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are thrilled to board on this journey with Cadini.”