MxMIndia

Tag: Myntra-Jabong

  • The positioning pivots on Myntra being the facilitator for people to make an impression with fashion

    Myntra highlights its role as a fashion expert in new ad

    By A Correspondent

     

    Myntra has announced the launch of #BeUnskippable, a new brand campaign that highlights its role as a fashion expert for its customers. The positioning pivots on Myntra being the facilitator for people to make an impression with fashion.

     

    Said Harish Narayanan, Head – Marketing, Myntra Jabong: “This is an important campaign for Myntra from a brand perspective as it implies a shift in our positioning with the progress we have made so far as a brand. We have passed the stage of defining who we are or what we offer, which is clear in the minds of our consumers and so are focussing on aspects related to enhancing the spirit of fashion in people, showcasing that we understand their needs and how we can help them. The new campaign establishes a strong pay off for people looking to make a lasting impression through fashion.”

     

     

  • Myntra has launched ‘Go Myntra-la-la’ ad film

    Virat Kohli and Anushka Sharma sing along in Myntra’s latest ad film

    By A Correspondent

     

    Myntra has launched ‘Go Myntra-la-la’, a brand campaign that brings alive the “joyful experience of shopping for fashion on the brand’s platform”. The campaign kicks off starring Myntra’s brand ambassadors Virat Kohli and Anushka Sharma.

     

    Said Amar Nagaram, Head, Myntra-Jabong: “Myntra has transformed the overall dynamics of the online fashion industry by offering shoppers unmatched experiences.  Technology is enabling us to understand consumers and their fashion needs, resulting in the development and implementation of several innovative features and conveniences on our platform, which have been highlighted vividly in this new campaign.”  He further added, “The association of Bollywood and Sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”