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Tag: MyGlamm

  • Features brand ambassador and investor Shraddha Kapoor

    MyGlamm rolls out new ad film

    By Our Staff

     

    MyGlamm, the online beauty shopping store, launches its new ad film #GlammUpLikeAStar. The TVC features brand ambassador and investor Shraddha Kapoor.

     

    Commenting on the campaign, Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group said: “The campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm is the perfect glam beauty partner. All your beauty needs are just one click away on the MyGlamm App. The MyGlamm App is truly a one-stop destination for all beauty lovers.  The TVC is pop, energetic, modern with an upbeat music track to lend to the pulse and mood.”

     

  • Will contribute to the e-commerce enterprise’s expansion plans

    Dentsu X wins mandate for MyGlamm

    By Our Staff

     

    Dentsu X, the media agency from the house of Dentsu India, has won the integrated media mandate for MyGlamm, beauty product company. As per the mandate, Dentsu X by designing and deploying an omnichannel media strategy.

     

    Apratim Majumder
    Apratim Majumder

    Commenting on the win, Apratim Majumder, Chief Marketing Officer, MyGlamm said: “Dentsu X was highly recommended to us, and to our delight, in a very short period, we have discovered exactly why! Their strategic thinking, experience, speed-to-market products, and efficiencies have completely impressed us. Partnering with them on our go-to-market strategy is reassuring, given their data-driven clear-thinking and inventive approach in meeting consumer and company goals.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO, Dentsu Media South Asia and CEO, Dentsu X India: “We obsess over driving value and delivering the committed outcomes to all our clients’ businesses. Recognition and acknowledgement for our services are invaluable! We are delighted to partner with MyGlamm and move from pillar to strength.”

     

  • Stars brand ambassador and investor Shraddha Kapoor

    Sideways launches TVC for MyGlamm

    By Our Staff

     

    Beauty and personal care brand MyGlamm has launched its first TVC ‘Tell MyGlamm What You Want’ created by Sideways. The campaign features newly appointed brand ambassador and investor Shraddha Kapoor.

     

    Commenting on the campaign, Apratim Majumder, CMO, MyGlamm said: “I am super-excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.”

     

    Added Abhijit Avasthi, Co-founder of Sideways: “MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It’s philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release.”

     

  • Former Unilever marketing veteran as its new CMO

    MyGlamm appoints Apratim Majumder

    By Our Staff

     

    Apratim Majumder
    Apratim Majumder

    Online beauty shopping store MyGlamm has appointed Apratim Majumder as Chief Marketing Officer. In his previous role, Majumder co-founded Unilever’s first beauty and personal care masterbrand across skin care, hair care, skin cleansing and oral care.

     

    Said Darpan Sanghvi, Founder & CEO, MyGlamm: “Apratim brings with him a very unique combination of having the technical rigor of traditional FMCG marketing with a focus on consumer insights and combined with a dynamic softer skill set of agility that a new age DTC company like MyGlamm thrives on. Couldn’t be more excited to welcome him.”

     

    Added Priyanka Gill, President & Co-founder, MyGlamm: “We are excited to welcome Apratim as MyGlamm’s CMO. His stellar FMCG background and experience complements our DTC approach. With Apratim’s leadership,  look forward to MyGlamm scaling up at an even faster pace.”