By Our Staff
FloBiz, a startup that is building a neobank for small- and medium-sized businesses, has announced its association with actor Manoj Bajpayee. The Bengaluru-based fintech aims to accelerate its outreach to the SMB sector and promote the adoption of its flagship product MyBillBook – a simple to use GST billing and accounting software – with Manoj Bajpayee as brand ambassador.
Said Rahul Raj, Co-founder and CEO of FloBiz: “The ‘Business Ko Le Seriously’ campaign is our first step towards creating a relatable and trustworthy brand for MyBillBook, targeting ambitious business owners across the country. We’re extremely thrilled to join hands with Mr. Manoj Bajpayee to communicate our mission and the product’s value propositions to the small business community over the next one year. Manoj’s universal charisma and mass appeal, coupled with the inspiring story of his journey from a humble beginning to critically acclaimed fame, is sure to resonate with the SMBs. The team thoroughly enjoyed working with the incredibly talented artist, who brings such passion and conviction to his work.”
Added Shriram Iyer, co-founder and chief creative officer of Tilt Brand Solutions said, “The FloBiz team was very clear about the brief right at the outset. As a brand, they genuinely believe in the power of SMBs and their impact on our economy. However, while these business owners have big ambitions and strong drive, they lack the necessary technological tools that are otherwise available to bigger companies and corporations. This led us to realise that what the SMB owners need is a nudge in the right direction to propel their businesses by adopting a powerful software like MyBillBook.