MxMIndia

Tag: MxMLive

  • MxMLive with Rana Barua

    MxMLive with Rana Barua

    In early January 2024, it was announced that Rana will extend his remit to include South East and North Asia. The expansion of Barua’s scope adds nine additional markets under his leadership in his new role as Group CEO India, South East and North Asia. His new titled reads: Group CEO, Havas India, South East Asia and North Asia

    Over the last few weeks, he has met with the media, talking about his new role and vision for his agency network.

    As part of a new season of MxMLive, Pradyuman Maheshwari, Editor-in-Chief spoke with Rana Barua over an interview via Zoom.

    Watch. Enjoy. Like.

  • The Advertising Standards Council of India boss in a freewheeling conversation with MxMIndia editor-in-chief Pradyuman Maheshwari

    MxMLive with Manisha Kapoor, CEO & Secretary General, ASCI

     

     

    Readers of MxMIndia and folks in the advertising, marketing and media ecosystem know all about the Advertising Standards Council of India (ASCI, in short). Over the last few years, the self-regulatory body has reinvented itself with a slew of guidelines issued (including one on celebrity endorsement), tightened its guidelines on surrogate advertising, and embraced the ever-growing world of influencer-led advertising.

     

    Pradyuman Maheshwari, Editor-in-chief and Founder, MxMIndia caught up with Manisha Kapoor, Chief Executive Officer and Secretary General of ASCI, via an interview conducted over Zoom a few days after the conclusion of the 2023 edition of the Indian Premier League, which typically sees a large number of surrogate advertisements surfacing.

     

     

    Watch. Like. Enjoy.