MxMIndia

Tag: MVS Murthy

  • Echoes the brand power of Khud Pe Vishwaas or ‘Self-Belief is the Greatest Investment’

    Tata Mutual Fund films new campaign

    By Our Staff

    Tata Mutual Fund has launched a brand campaign which anchors on the power of self-belief.

    Said, MVS Murthy, Head – Marketing, Digital and Corp Comm, Tata Asset Management Limited: “We wanted to create a story with a distinct persona that brings together our group’s core ideology, our approach to running our business and a universal thread that can cut across gender, age, geography or life-stage. The commercial narrates the story of an aspiring nation, inspiring people to invest in themselves. We now have a universal plank that will resonate with all constituents – Investors, Corporates and Channel Partners across the globe. For self-belief belongs to everyone, that’s the nudge our brand attempts to give audiences. We do hope that an idea, that is a way of life for everyone will cut across our B2B, B2B2C and B2C audience pool. Going further, all our communication – brand, fund, partner and employee, will echo the power of Khud Pe VIshwaas, which is the biggest ever investment one can make and it can power many a dream. And full credit to our agency partners Grey India, for capturing the sentiment and the mood in a contemporary pacy manner.”

     

     

  • This innovation aims to fulfill each need of the creative and media teams

    WorkApps releases product for the M&E frat

    By A Correspondent

     

    WorkApps, an enterprise workflow collaboration company (EWC), has introduced its first digital inside enterprise management product, which will cater to advertising agencies and media groups. This innovation aims to fulfill each need of the creative and media teams with the full arsenal of data and technology solutions to build business-changing ideas that meld creativity and hard numbers.

     

    Said Rudrajeet Desai, CEO, WorkApps: “Collaboration is very intrinsic to the advertising industry. It is almost as if the entire agency runs a sort of three-legged race that requires creative, servicing, planning, media teams to work together. The collaborative ability of WorkApps allows large enterprises to create inclusive solutions, involved innovation, and a work culture that is collaborative from the inception of thought.”

     

    MVS Murthy, COO, WorkApps, further added, “The more creative we are, the more chaotic it is! It is this chaos that needs minimization and channeling for better quality output. Imagine sharing real-time information and knowledge so that teams can get off the blocks and discuss simultaneously as the blocks originate.”

     

    As industry research shows, apart from chaos at work the industry as a whole is afflicted by: Loss of productivity, high employee attrition, cost of replacement of staff, porus knowledge management systems and strained client relationships. Now companies are also discouraging the use of WhatsApp for office communication because they fear losing sensitive data due to loopholes in the app.

     

    In a recent study, The Boston Consulting Group found that “over the past fifteen years, the amount of procedures, vertical layers, interface structures, coordination bodies, and decision approvals needed…has increased by anywhere from 50 to 350 per cent. “What’s more, in the most complicated organizations, “managers spend 40 per cent of their time writing reports and 30 to 60 per cent of it in coordination meetings.”

     

    This customised product has been created specifically for Advertising, Event Management, Public Relations, Digital Marketing, Consulting Services and Media Groups. It consists of tools such as Plan and execute campaigns with projects, File manager for storing and sharing creatives, Timesheets to record time spent on client campaigns, Task lists to track all work related to campaigns, collections and payments with workflows, pitch planning and client interaction with discussions etc. benefitting each level and area of employee-employer groups.