The Muthoot Pappachan Group (MPG) has announced Shah Rukh Khan as its brand ambassador.
Muthoot Pappachan Group is the promoter of India’s leading NBFCs including Muthoot FinCorp Limited (flagship Company of the Group), Muthoot Microfin Limited, Muthoot Capital Services Limited and Muthoot Housing Finance Company Limited.
Said Thomas John Muthoot, Chairman of the Muthoot Pappachan Group: “It’s a significant milestone for us. Shah Rukh doesn’t just bring his star power—he also embodies the humility and self-made success that align with our core values.” He continued, “Shah Rukh Khan’s journey mirrors our commitment to making services accessible at various touchpoints across our companies, reinforcing our mission to empower the common man across the nation. His life story perfectly illustrates the power of dreaming big and realizing those dreams.”
Added Shaji Varghese, CEO of Muthoot FinCorp Limited: “Shah Rukh Khan represents more than just fame; he embodies humility and self-made triumph. He connects with our target audience as an ordinary individual who dreamed big and turned his dreams into reality.”
In his role as the group’s brand ambassador, Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services. These campaigns aim to showcase a range of financial products and services, echoing the group’s commitment towards revolutionising access and streamlining convenience for all.