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Tag: Muthoot FinCorp

  • To drive the media duties of the brand across OOH

    Havas Media Network wins Muthoot FinCorp mandate

    Muthoot FinCorp, a Non-Banking Financial Services Company (NBFC), has appointed Havas Media Network India to manage its integrated media mandate. Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.

    Said Shaji Varghese, CEO of Muthoot FinCorp Limited: “We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is said expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector.”

    Commenting on the win, Mohit Joshi, CEO, Havas Media Network India, added: “Havas Media Network India’s South operations has been consistently expanding, establishing it as a vibrant hub for partnering with leading brands and we are now delighted to join hands with Muthoot FinCorp – a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values designed on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”

  • The primary objective of the campaign was to create consciousness about the launch of the services of Muthoot FinCorp in Bhopal and Indore.

    Percept OOH executes state launch for Muthoot FinCorp in MP

    By a Correspondent

     

    Percept Out-of-Home (OOH) is executing OOH state launch for Muthoot FinCorp in select cities in Madhya Pradesh. The execution period of the activity commenced from January 26 for a duration of 20 days. The activity was emphasised in tier 2 cities, namely in Bhopal and Indore.

     

    The primary objective of the campaign was to create consciousness about the launch of the services of Muthoot FinCorp in Bhopal and Indore. Besides increasing awareness for the brand, there was a requirement to attract a wider base of eye balls at local markets, bus stand, railway stations, airports, commercial and high traffic zones. Another target was to gain a foothold in the new markets and consolidate the brand’s presence.

     

    The launch campaign was executed for a better geographical coverage, garnering brand visibility with finesse. Rajneesh Bahl, Head -Outdoor, Percept Out of Home said, “This is a classic case for outdoor launch. Bhopal and Indore have not seen such a high impact launch since a long time. The operation was well-crafted, on lines of any telecom brand, but at a nominal spend. Creatives was specially adapted for each city and in accordance with every media.

     

    A spokesperson from Muthoot FinCorp said, “The message in the out-of-home advertising has effectively echoed our state launch in Madhya Pradesh. The strategic locations were specifically selected in accordance with the target audience.”

     

    Muthoot FinCorp Limited, the flagship company of the Muthoot Pappachan Group, has 1400+ branches and offers products and services like Gold Loans, Money Transfer, Forex Services and other Investment Solutions.