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Tag: Mustali Kachwala

  • Will help expand Zirca’s business across markets

    Zirca gets Mustali Kachwala to head tech

    By Our Staff

     

    Zirca Digital Solutions has appointed Mustali Kachwala as the Head of Technology. He will lead the tech division and will play a critical role in expanding Zirca’s business across markets.

     

    Said Neena Dasgupta, CEO & Director, Zirca: “We are delighted to onboard Mustali to spearhead the Tech team. His rich background in building the products will play an important role in redefining Zirca’s technology vision. It is a huge boost to our leadership bandwidth.”

     

    Added Karan Gupta, Managing Director: “We are thrilled to have Mustali as our head of Technology. His strong record in the tech industry and solid management experience makes him an excellent choice to lead the tech team.”

     

  • appjacketPLUS allows app publishers to serve video or rich media ads from global networks irrespective of the app user’s location

    AppjacketPlus rolls out for enhanced in-app advtg

    By A Correspondent

     

    Seventynine, part of SVG Media has launched appjacketPlus,  a new in-app advertising platform that brings greater monetization capabilities to app developers and publishers. appjacketPlus is powered with enhanced features and controls for publishers including but not limited to the world’s first zero buffering and HD-quality video display technology. It also features machine learning algorithm for consumer targeting and reach, and a mediation engine for best in class yield.

    Mustali Kachwala, co-founder at Seventynine said, “With appjacketPlus, we have made in-app advertising even more financially rewarding for mobile app developers and publishers with the inclusion of a powerful global mediation engine. The new SDK will further strengthen our position as the mobile technology platform of choice, with over 350 leading apps and over 100 advertisers are already using our technology.”

    As part of appjacketPlus, Seventynine will offer its technology and technical support to large App publishers who maintain their own sales teams, and are looking for a robust solution to enhance their inventory offerings.