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Tag: music channels

  • Many big marketers are looking at a more focused communication for their consumers across markets and this can very well be addressed by the regional music television channels, says Sandeep Bansal

    The Anchor: 5 reasons language music channels are the way to go

    By Sandeep Bansal

     

    1. Regional music channels are registering increased viewership. The regional music channels have provided a good television platform for local music which was earlier not there.

     

    2. There is a steady revenue growth @15 per cent for the regional television channels.

     

    3. More focused targeting for advertisers and hence less wastage. Many big marketers are looking at a more focused communication for their consumers across markets and this can very well be addressed by the regional music television channels.

     

    4. Capitalization costs are lower compared to national music channels as one does not invest in national deals for distribution, content, and so on. The lower capitalization costs bring down the turnaround period for the regional music channel.

     

    5. Since regional music is not mainstream, the music content is available at a much reasonable rate compared to Bollywood music content. Also the regional content is created with smaller budgets making it cheaper for the broadcaster to source the same.

     

    Sandeep Bansal is Managing Director 9X Tashan

     

     

  • The channel has grown by almost 15% since the previous week to consolidate its No.1 status

    Channel [V] No.1 for 6 weeks

    By A Correspondent

     

    Channel [V], the youth entertainment channel from the Star Network, has maintained its leadership in the youth entertainment genre for six consecutive weeks.

     

    With an alltime high of 37 GRPs for week 50, Channel [V] has left its nearest competitors far behind. The channel has grown by almost 15 percent since the previous week to consolidate its No.1 status, while MTV & Bindass are 25 percent behind in GRPs.

     

    Prem Kamath, Executive VP and GM, Channel [V], said, “Our performance over the last quarter clearly shows the depth of our understanding of this genre and our audience. All our properties, whether on-air or otherwise, are planned keeping in mind our researched understanding of youth.”

     

    With a healthy reach of 33 percent and a time spent of 34 minutes being almost 50 percent higher than MTV, the genre is overwhelmed with shows from [V]. The ratings reveal that 17 out of the Top 20 shows are from Channel [V].

     

    The youth & music genre has garnered a market share of 7.6 percent with 251 GRPs (up from 248 GRPs last week). Total TV was at 3308 GRPs (0.5% growth from 3291 GRPs last week). Channel [V] is leading in the CS4+, CS 15-34 or CS 10-14 groups.

     

    *Source: TAM Wk50, HSM CS 15-24 ABC, HSM Markets, Weekly GRPs