MxMIndia

Tag: Music Broadcast Ltd

  • Music Broadcast Ltd has been recognised among ‘India’s Best Workplaces for Women 2019’ based on an assessment conducted by the Great Place to Work Institute

    Radio City is amongst ‘India’s Best Workplaces for Women 2019’

    By A Correspondent

     

    Radio City, a part of Music Broadcast Ltd., was recognized amongst ‘India’s Best Workplaces for Women-2019’ and ranked amongst the Top 75 organisations on the list. As many as 747 organisations were evaluated for consideration in this list out of which 360 organizations met the eligibility criteria.

     

    Said Apurva Purohit, President Jagran Group: “It’s a moment of pride for Radio City to not only be recognised as one of the Best Places to Work at but also be ranked as one of the Best Workplaces for Women. Women at work and consequently gender diversity as a cause is something I deeply care about. Infact, this recognition strikes a personal chord as I feel strongly about championing inclusivity not only at the workplace but having more women in leadership positions as well. While I firmly believe that the onus to make it big lies on women, organizations are equally responsible for providing an enabling and supportive environment to help women achieve their potential to the fullest. At Radio City, it has been a constant endeavour to stand by each and every woman in her journey by ensuring that the policies and practices we put in place create a conducive and welcoming environment for everybody.”

     

     

  • 47 per cent people use radio to listen to music, followed by TV at 42 per cent, video streaming services at 5 per cent and audio streaming services at 6 per cent

    Radio attracts second highest ad attention, notes MBL-Nielsen study

    By A Correspondent

     

    In terms of ad effectiveness, radio ads are the second-most effective in driving purchase intent, with TV being the most effective medium. This and some other findings have been produced in a recent research report commissioned by Music Broadcast Ltd (Radio City), and titled “Power of Radio”.

     

    The report conducted by Nielsen India on behalf of Radio City surveyed a sample comprising working males, females, homemakers and students between the age of 18-45 from multiple income groups, demographics and listen to the radio at least once a week. Among other findings, the report highlights the efficacy of radio in its role in driving purchase intent among females, 25+ individuals and NCCS (New Consumer Classification System) B & C.

     

    Commenting on the report, Apurva Purohit, President, Jagran Prakashan and Director Music Broadcast Ltd. Said: “In India, radio was largely limited to state programming until the 1990s but with the private sector entering the industry, it has grown exponentially over the last decade or so. The industry clocked an 18% growth compared to other markets in 2016 and with the Phase 3 expansion into new geographies increasing FM’s reach dramatically, the industry will only grow faster in the years to come.The findings of the study cement our belief in the power of radio, and I firmly believe that radio will re-emerge as a formidable choice for advertisers. The medium’s demonstrated ability to strike a personal connect with users, and the fact that it is seen as the most trusted medium and credible for information is heartening to see.”

     

     

  • Adjudged to be the best in the media industry yet again

    Music Broadcast Ltd continues to be one of ‘India’s Best Companies to Work’

    By A Correspondent

     

    Music Broadcast Ltd, the parent company of Radio City 91.1FM, has emerged as a leader in the ‘India’s Best Companies To Work For – 2017’ study. Radio City has had a consistent presence in the list and the inclusion of Music Broadcast Ltd., has earned the radio network the coveted position for the sixth year. The list places Music Broadcast Ltd. amongst the Top 3 media firms and Top 50 companies overall in India. Conducted by Great Place To Work Institute, the study measures employee experience and evaluates the people practices of participating organisations to arrive at the final list of companies.

     

    Said Abraham Thomas, CEO, Radio City 91.1 FM:“We are honoured to receive this recognition for the sixth time. Radio City has been known for its work culture that seeks to empower and encourage employees to realize their full potential and work towards achieving their goals. It is a perfect blend of culture and process orientation that has helped Radio City retain its leadership position year after year. Our people are our biggest strength and we are happy that our employees value us, as much as we value them.”

     

    Added Sagorika Kantharia, Chief People Officer, Radio City 91.1 FM: “We are extremely proud to be listed amongst ‘India’s Best Companies To Work For’ once again. Our culture and value system allows our employees to innovate, grow and become leaders in their own right. Initiatives such as ‘Cheers to Peers’, Ring Aloud and Star and Sher of the month help us promote the spirit of unity while at the same time recognizing individuals for their extraordinary work.”