MxMIndia

Tag: Murugavel Janakiraman

  • BharatMatrimony will launch a 360 degree marketing campaign featuring ads to target singles of marriageable age

    Bharat Matrimony ad with Dhoni looks to drive social change

    By A Correspondent

     

    BharatMatrimony has launched its ad film ‘Find Your Equal’, starring MS Dhoni, which focuses on women’s right to equality in a relationship.

     

    Talking about the campaign, Murugavel Janakiraman, Founder and CEO – Matrimony.com said: “BharatMatrimony is constantly looking to break new ground and change the social perspective about relationships and marriage. We understand and believe that marriages are happier and successful when there is equality in the relationship. The insight came from consumer interactions and through surveys on social media. It is BharatMatrimony’s endeavour to understand changing customer expectations and aspirations and to highlight the same to drive social change.”

     

     

  • Bharat Matrimony will soon launch a 360-degree marketing campaign

    MS Dhoni is now face of Bharat Matrimony

    By A Correspondent

     

    Bharat Matrimony has announced that it has roped in Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

     

    Said Murugavel Janakiraman, CEO – Matrimony.com: “We’re proud to be associated with MS Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image.”

     

    Added Arun Pandey, Chairman of Rhiti Sports, which exclusively manages Dhoni’s commercial endorsements: “One of the key elements of the wedding industry is the trust of the consumers and we are happy with the way Bharat Matrimony has gained it. I am confident this partnership with MS Dhoni will do well in the days to come.”

     

     

  • The matchmaking service has launched a new TV commercial starring actor Madhavan

    Madhavan chosen as face for Elite Matrimony

    By A Correspondent

     

    Matchmaking service Elite Matrimony has launched a new TV commercial starring actor Madhavan.

     

    Said Murugavel Janakiraman, CEO – Matrimony.com: “The elite have a unique challenge of finding a “personal and lifestyle match” that fits their aspirations and stature. Businessmen, celebrities and entrepreneurs succeed professionally because they’re experts in their area and likewise Elite Matrimony is a matchmaking expert offering wider choices and better matches for the rich and the affluent. Actor Madhavan known for his unique portrayal in cinema, elegance and pan India appeal was a perfect fit for us to showcase the exclusive Elite Matrimony matchmaking service.”

     

    Added Roshni Chandran, Director, Primary Colours Creative agency: “We looked at the challenges faced by affluent parents in finding a match for their daughter or son and scripted a story around it. In collaboration with the client, who chose actor Madhavan, we took a direct approach of recommendation of the service by the celebrity.”

     

     

  • Interestingly, actress Mrunmayee met her life partner through Marathi Matrimony

    Marathi Matrimony appoints a new ambassador in Mrunmayee Deshpande

    By A Correspondent

     

    Marathi Matrimony has chosen actor Mrunmayee Deshpande as the face of its TV campaign.

     

    Commenting on her participation, Deshpande said: “I had registered with the assisted services in Marathi Matrimony and found Swapnil (my husband) in less than two months, with the help of an excellent relationship manager. I am happy to be associated with Marathi Matrimony that had given me a great platform to find my husband. I would like to share this wonderful experience with others and wish them the best in their search for a life partner.”

     

    Said Murugavel Janakiraman, Founder and CEO – Matrimony.com: “Mrunmayee Deshpande was the ideal choice since she found her life partner through us. Besides she’s a popular Marathi celebrity that connects with the audience. Maharashtra is one of the fastest growing markets for us and we are the No. 1 Marathi Matchmaking service. The TVC is part of our marketing efforts to expand our reach,”