MxMIndia

Tag: Multi Screen Media Private Limited

  • Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN)

    MSM rebrands itself as Sony Pictures Networks

    By A Correspondent

     

    In sync with its intent of becoming the leading choice of television entertainment in India, Multi Screen Media (MSM) has rebranded itself. The rebranding includes both, the name as well as logo change.

     

    Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN).

     

    Andy Kaplan, President Worldwide Networks, Sony Pictures Television (SPT) said “Our channels in India represent an important part of Sony Pictures Television’s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it’s only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers.”

     

    NP Singh, CEO, Multi Screen Media (MSM) added: “As MSM, we’ve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So, while ‘Kaun Banega Crorepati’ and ‘Dus Ka Dum’ created new waves in television gaming, ‘Boogie Woogie’ and ‘Indian Idol’ brought the commoner’s talent on the telly. We were also the first ones to embrace the cultural fabric of India by providing SAB – an out-and-out family humour channel.”

     

    “The strategic intent behind rebranding Multi Screen Media (MSM) into Sony Pictures Network (SPN) is to align with our parent company and thereby accrue the benefit of global synergies. The new logo is our way of creating a picture from a pixel; a campaign from an idea and a revolution in progressive television entertainment. Going forward, Sony Pictures Networks will steer its helm on three levers, namely – General entertainment, sports and digital. With a comprehensive bouquet of varied channels, we are equipped today to serve India’s population both, in the urban and rural areas as well across geographies.”

     

  • BBC earth inspires audiences by sharing the incredible wonders of our universe

    MSM & BBC Worldwide announce partnership on BBC Earth in India

    By A Correspondent

     

    On Earth Day, Multi Screen Media Private Limited (MSM) and  BBC Worldwide announced the intention to form a strategic partnership to launch BBC Earth, a new premium factual television channel in India.

     

    BBC Worldwide will draw on its extensive catalogue of programming from the BBC’s foremost factual film makers and reputation for excellence in the factual genre, while MSM which runs the Sony network of television channels in the country has extensive experience in operating and distributing television channels in India.

     

    BBC Earth inspires audiences by sharing the incredible wonders of our universe. The channel showcases the work of the world’s foremost factual film makers as it seeks to take audiences on a thrilling journey of discovery. From the smallest creature under the microscope to the limitless expanses of space, BBC Earth brings viewers face to face with heart pounding action, mind blowing ideas and the wonder of being human.