MxMIndia

Tag: Mullen Lowe Lintas

  • Any public service messaging remains just a message if one does not treat the issue as a brand, writes Vikas Mehta

    Do we need Public Service Ads or Public Service Brands?

     

     

    With apologies to none at all

    By Vikas Mehta

     

    Vikas MehtaWhen I joined the world of advertising more than three decades ago, I was lucky to be part of Lintas, now Mullen Lowe Lintas. While there were advertising agencies which were producing very creative, hard-hitting ads or agencies which produced ads that were strategically sound and would not elicit a second glance, Lintas had positioned itself as an agency which built brands. Be it Surf or Lifebuoy or Kitply or MRF Tyres or Chrery Blossom… the list was long.

    What I also discovered was that Lintas was heavily invested into public service advertisements. Many memorable ads were made. Causes like anti-dowry, you are no better than a buffalo at an auction if you ask for dowry. Or anti-drugs, drugs means death; or even the one which used sugarcane juice vendors to highlight the importance of hygiene in avoiding diseases during monsoons. The last one, I remember, was effective enough to elicit protests from sugarcane juice vendors who protested outside Lintas offices at Express Towers in Nariman Point, Mumbai.

    But I always wondered how much of an impact the ads made amongst the target group. Sure it got awards, peer appreciation etc, but did they make a change in society?

    And this thought resurfaced when a friend with family had a close shave in a car crash because the husband in the front was wearing seat belt though she and children in the back were not and they did get bruised and cut. And I wondered why people still do not wear seat belts inspite of many public service ads and messages.

    The feeling got reinforced when I saw an emotive and impactful ad on not drinking and driving. Watch it here. And again, the same feeling resurfaced. Why do such well-made ads not really work?

    One can point to many a reason. Wrong targeting, not insightful, sporadic or inconsistent messaging and so on. But the answer is actually quite simple.

    And here I go back to the Lintas analogy. While some ads are creatively outstanding, some bang on strategy, are they really building a brand? Strangely, while Lintas built many great commercial brands, I do not think it build a public service brand.

    Any public service messaging remains just a message if one does not treat the issue as a brand. We don’t communicate a product. We communicate to build a brand. We communicate to ultimately sell Lux or Dove. Not a soap. We define a focused target group. We look deep to find an insight. We try and identify what should the rational and emotional benefit be. We create a desired response and then we also build a brand personality. Finally, a brand idea is crafted.

    Do we do all this in public service ads?

    The brutal answer is no. Most of the times we identify a cause, we try and find a creative insight and work to create and ad. And that’s why the ad does not work. It’s a one-off. It’s about maybe shock-and-awe. Or it’s about tearing emotions. It could also be a straightforward presentation of some interesting facts. It’s aimed at mostly everyone, or just your peers. It has no defined brand personality and most importantly, it has no ownership.

    The starting point needs to be ownership. Someone… it could be a corporate, it could be an NGO or even the government if it seriously wants to tackle an issue needs to take ownership of the issue. And then brand it. ‘Do not drink and drive’ is a message. Not a brand. Ditto for ‘smoking kills’ or ‘wear seat belts’. The brand-owner needs to find a phrase or a name which will be used in all pieces of communication. We live in a world of hashtags and acronyms. That could be the answer.

    And then create a brand document followed by a creative brief. Define the target group. They could be multiple. For example, in case of drinking and driving, it could be the millennial partygoers or a public transport driver. Write separate briefs. Create different pieces of communication. Decide the appropriate media.

    Currently, the thinking is more to create a shock-and-awe effect. In case of both drunk driving and seatbelts, most communication deals with what can happen if one does not wear seat belt or drinks and drives. But if we look at the issue from a brand perspective, the bigger issue could be (my perspective solely) that most millennials think that this will not happen to me. Or I know I can handle my drink. If we do a proper research amongst our decided target group, we will be able to actually pinpoint the actual issue. Reach an insight. Decide on our desired response.

    To do all that lets treat public service ads as brands.

    Let’s nurture the brand.

    Grow it.

    Make it effective.

    Spend on it strategically and with proper planning.

    If, the Got Milk (note the brand name) campaign with the brand idea of moustache could work to increase per capita milk consumption in the United States, no reason why a public service issue cannot be handled like a brand.

    What do you think?

     

  • Presents sunglasses as more than fashion

    Mullen Lowe films campaign for Fastrack

    By Our Staff

     

    Fastrack sunglasses has launch a new brand campaign titled #NecessoryNotAccessory. Conceptualised by Mullen Lowe Lintas, the campaign is showcased through three multi-concept films.

     

    Said Maneesh Krishnamurthy, Head of Marketing, Eyecare Division Titan Company: “In a tropical country like ours, sunglasses are a must-have. For decades, sunglasses have been marketed as a fashion accessory only but that is not just, why they were created. With #NeccessaryNotAccessory we want to bring new users to the category and grow it by showing the consequences of missing your sunglasses on your next holiday. We believe your beach holiday will never be the same after you experience it with polarised sunglasses nor will you experience the blinding effect of the Indian summer sun with the right mirrored sunglasses. We are ‘educating’ with a Fastrack quirk.”

     

    Added Sonali Khanna – President & Head of Lowe Lintas, South: “Fastrack is a brand where we’ve always made unconventional campaigns to match their unique products. Hence, we decided to push this from merely a ‘feature-education’ piece to a fun and interesting narrative on why sunglasses are ‘Necessary not Accessory’.”

     

  • All eye and ears on who will take over from the Mullen Lowe Lintas Group boss

    Industry, staff shocked at Joe George’s exit announcement

     

    By A Correspondent

     

    It looked like any other day. A rainy one indeed. And while it’s been raining several top-level changes in the industry over the last fortnight, this one was very big. Very, very big. In fact given the scenario, bigger than a Sonal Dabral joining Ogilvy and Rajiv Rao leaving the creative major.

     

    First the news that has been carried by most media already. Joseph George (better known as Joe), Group Chairman and CEO, MullenLoweLintas Group, India and Regional President, MullenLowe Group South & Southeast Asia, has called it quits. He will move on from the agency network at the end of September 2017.

     

    George is no rolling stone. He has had an uninterrupted stint of over 26 years with the company, where he played numerous growth, brand management, client management and leadership roles locally, regionally and globally, he now plans to pursue what he calls “his big dream”. The staff at the agencies were in a state of shock one learns, some even sobbing as they have had much love and admiration for George.

     

    First, let’s be done with the communique that was sent out earlier.

    Alex Leikikh, Global CEO, MullenLowe Group, is quoted in a statement: “Joe has made such a huge contribution to the MullenLowe Group network during his 26 years within the organisation that it really is with a heavy heart that we say goodbye to him. During his recent tenure, Joe has led MullenLoweLintas Group to huge success within India, across the APAC region and on a global stage. The agency has been credited with many firsts for India including, the best new business performer for four years in a row, the number one Creative Agency in the World by WARC 100 (twice), consecutive double-wins at 4A’s Jay Chiat Awards and runner up for AdAge International Agency of the Year 2015. On behalf of the entire MullenLowe Group network I would like to take this opportunity to sincerely thank Joe who has built and led our business in India and South and Southeast Asia so successfully. He leaves behind a great team, legacy and business poised for even greater future growth.”

     

    George joined Lintas India in 1991, and has been with the company through its journey of evolution – from Lintas India to the MullenLoweLintas Group of today. George was appointed India CEO in 2011 and while continuing to be based in Mumbai, took on the additional responsibility of running the South Asia & Southeast Asia region for MullenLowe Group in 2016. He also serves on the Global Executive Committee of the MullenLowe Group network.

     

    During his six-year leadership, Mullen Lowe Lintas Group grew into one of the most powerful agency groups in India. Outperforming the industry right through this period, on business growth, organizational reputation as well as on creative output. It was also during this period that MullenLoweLintas Group emerged as the most consistently dominant performer in Market Effectiveness across the world. He was also the chief architect of the launch of the two new Indian agencies from the MullenLoweLintas Group – Mullen Lintas in August 2015 and the recently launched Point Nine Lintas.

     

    Speaking of this development, George said in a statement: “MullenLoweLintas Group in India today is in the best shape it’s been in for a very long time. I couldn’t be moving on at a better time, and any happier or prouder with what the 1000 of us have managed to achieve these past years. Alex and I have worked closely over the past 8 months on the transition plan; and with the road map and the leadership in place for all three agencies of MullenLoweLintas Group, I am confident that our agency network in India is ready to author its next chapter of success.”

     

    On the India transition planning, Leikikh added: “One of Joe’s greatest strengths has been his ability to develop world class business and creative leaders. Those people will now step up to continue our progress and evolution in one of the world’s most dynamic and important markets.”

     

    In his 18-month leadership of the South Asia & Southeast Asia markets, George focused on creating stronger and tighter management structures across the offices. He led IPG’s agency-acquisition in Sri Lanka and subsequently its overall transformation; the re-structuring of the MullenLowe Thailand and Vietnam operations, as well as putting in place the leadership and brand and business strategy for the MullenLowe Singapore office. Succession plans for Joe’s Southeast Asia responsibilities are in advanced stages of finalization, and will be announced by global CEO Alex Leikikh in the coming weeks.

     

    George concludes on a personal note: “This agency has given me everything. Probably more than I deserve! Twenty-six years can be a lifetime, but there’s an impatient excitement in me today to want to start all over again. Ironically and a tad illogically though, this urge to do so is because I have enjoyed every single day of my quarter century in this fabulous network”

     

    Hmmm. So the question is who’ll take charge of the mother ship after George exits in end-September. All the other captains – ArunIyer, Amer Jaleel, Raj Gupta, Virat Tandon and Vikas Mehta are now handling their own key functions. They’ve assumed fresh charge over the last two years and have their tasks cut out for them.

     

    So will it be an outsider – but part of the global/regional MullenLowe fold who will come here? Remember Charles Cadell was CEO for three years from 2008 to 2011. So since all the captains are busy with their own kingdoms, perhaps an expat may help ensure that all’s well and well-oiled.

     

    The Mullen Lowe Lintas Group has also also been doing very well on the effectiveness and strategy awards circuit, and while the next next Effies will happen in December 2017 and the preparation would’ve started under George’s leadership, what the direction of the agency on the effectiveness and creative awards front will be interesting to see.

     

    Will the new MLLG boss reverse the R Balki-Joseph George policy on not participating in creative awards, only time will tell. Until then, here’s hoping for a happy transition at the Mullen Lowe Lintas Group. One is also looking forward to what George’s dream project is all about. There are two bits in the communique that hint at what it could be: one it’s a big dream and second, he’s going “to start all over again”. So a start-up for sure. And unlikely to be another agency. So what next?

     

    Watch this space. Meanwhile, let’s hope there are no more announcements in adland. We’ve had enough.

     

  • MullenLowe Lintas Group India was named APAC Effie 2016 Agency of the Year bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place were: BBDO India, Barnes Catmur& Friends Dentsu and Ogilvy & Mather Mumbai

    India rules at APAC Effie Awards as Mullen Lowe Lintas is Agency of the Year 2016

     

     

    The winners of the APAC Effie Awards 2016 were revealed at an awards gala Thursday evening celebrating Asia Pacific’s most effective marketing campaigns.

     

    MullenLowe Lintas Group India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting three agencies in the tie on the third place, BBDO India, Barnes Catmur& Friends Dentsu and Ogilvy & Mather Mumbai.

     

    On the network level, BBDO Worldwide took the lead, with a total haul of 17 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.

     

    Two new Special Awards were added this year – Brand of the Year and Marketer of the Year to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble respectively, with their entry ‘Ariel – Share The Load’ being the best of show for the night, clinching the Grand Effie, on top of a Gold and a Silver. These special awards were accorded based on the points received on all winners and finalists.

     

    The awards gala, attended by some 200 industry professionals, presented a total 66 Effies – 1 Grand Effie, 12 Golds, 21 Silvers and 32 Bronzes. As with previous year, India remains to be the strongest market in the region on the effectiveness stage,contributing the highest number of metal winners last night. Following in the ranking are New Zealand and Australia.

     

    Said Cheuk Chiang, Chairman of the 2016 APAC Effie Awards: ” Congratulations to all the winners. It is a massive acknowledgement. To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of. These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”

     

    Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. Winners and finalists will contribute points towards the ranking on the 2016 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

     

    The full list of winners can be viewed at the APAC Effie website – www.apaceffie.com.

     

    APAC Effie Awards 2016 – Winners
    (Results by Award)

     

    Brand of the Year: Ariel Matic

    Marketer of the Year: Procter & Gamble

    Agency of the Year: MullenLowe Lintas Group, India

    Agency Network of the Year: BBDO Worldwide

     

    Entry Title Category Client Agency Country
    GRAND EFFIE
    Ariel – Share The Load GoodWorks – Brand Procter & Gamble India BBDO India India
    GOLD
    Must Be Milk Beverages Non-Alcohol Fonterra Colenso BBDO / Proximity New Zealand
    $HRED Financial Products & Services Bank of New Zealand Colenso BBDO / Proximity New Zealand
    Tiger Infrequent Flyers Club Travel / Tourism Tigerair McCann Melbourne Australia
    Dove “Silk Smooth ASMR” Brand Experience Mars Food China BBDO Beijing (China) China
    Love from Land Rover Brand Experience Land Rover New Zealand Y&R New Zealand New Zealand
    Ariel – Share The Load Brand Revitalisation Procter & Gamble India BBDO India India
    Introducing India to Commute Commerce David vs Goliath Clues Network Enormous India
    Ariel – Share The Load GoodWorks – Brand Procter & Gamble India BBDO India India
    Devalue Rhino Horn GoodWorks – Non Profit Rhino Rescue Project Ogilvy & Mather Viet Nam Vietnam
    Breast Cream Small Budget-Products NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    A for Anthem Small Budget-Services The Akanksha Foundation Ogilvy and Mather India
    The People’s Beer Sustained Success Boundary Road Brewery Barnes, Catmur& Friends Dentsu New Zealand
     SILVER 
    Breast Cream Beauty & Wellness NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    Pure Potential Beverages – Alcohol Lion Special Group New Zealand
    Reversing the Curse of Concentrates Beverages Non-Alcohol Mondelez India Foods Bates India India
    Democratising Money Transfer Financial Products & Services Vodafone India Ogilvy & Mather Advertising India
    #MyFamilyCan Food SPC Ardmona Leo Burnett Melbourne Australia
    Ariel – Share The Load Household/Home Products & Services Procter & Gamble India BBDO India India
    Maxis’ New Network IT /Telco Maxis Mobile Services Ogilvy Malaysia Malaysia
    Holding Australia To Ransom Restaurants Hell Pizza Barnes, Catmur& Friends Dentsu New Zealand
    VisitBritain Naming Campaign Travel / Tourism VisitBritain Ogilvy Beijing China
    Maxis’ New Network Asia Pacific Brands Maxis Mobile Services Ogilvy Malaysia Malaysia
    Fool-proof Internet Service Asia Pacific Brands Idea Cellular MullenLowe Lintas Group, India India
    TURD Talks Brand Experience SilidAralan Y&R Philippines Inc. Philippines
    An Ugly Disease Turned Beautiful Brand Experience MS Grey Australia
    Must Be Milk Brand Revitalisation Fonterra Colenso BBDO / Proximity New Zealand
    ANZ’s push for an equal future. GoodWorks – Brand ANZ Whybin TBWA Melbourne Australia
    Breast Cream GoodWorks – Non Profit NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    End Acid Sale GoodWorks – Non Profit Make Love Not Scars Ogilvy & Mather India
    Hershey’s Happygrams Real Time Marketing The Hershey Company MRM/McCANN Singapore Singapore
    Love from Land Rover Small Budget-Products Land Rover New Zealand Y&R New Zealand New Zealand
    Hell Pizza Sustained Success Hell Pizza Barnes, Catmur& Friends Dentsu New Zealand
    World Gallery Multi-market – Products Apple, Inc. TBWA \ Media Arts Lab United States
     BRONZE
    Tough Is Not Enough Automotive Ford Motor Company Australia Blue Hive Australia Australia
    Love from Land Rover Automotive Land Rover New Zealand Y&R New Zealand New Zealand
    Band-Aid Heal with love Beauty & Wellness Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China China
    The Unofficial Official Beer of SG Beverages – Alcohol Asia Pacific Breweries BBDO Singapore Singapore
    AdaAQUA Beverages Non-Alcohol Danone Y&R Indonesia Indonesia
    OMRON: Your Voice, Their World Corporate Reputation/Professional Services Omron Automation India McCann Worldgroup India
    Price of Living 2040 Financial Products & Services Manulife (International) PHD Hong Kong Hong Kong
    Nimble It And Move On Financial Products & Services Nimble McCann Melbourne Australia
    Snickers, Hungry Barber Food Mars Japan I&S BBDO / BBDO Japan Japan
    Bet Regret Government / Institutional VRGF McCann Melbourne Australia
    Ashbeclee Media, Entertainment & Leisure Perth Racing 303MullenLowe Australia
    The Suffering of Buffering Media, Entertainment & Leisure Google, India MullenLowe Lintas Group, India India
    A Day Made Better Teacher Awards Other Products & Services OfficeMax Australia Ogilvy Melbourne Australia
    Holding Hands in Depend Other Products & Services Yuhan Kimberly Diamond Ogilvy Korea
    Cellphone to Sellphone Other Products & Services OLX India MullenLowe Lintas Group, India India
    Challenge 100 Retail Anta MullenLowe China China
    Wish Chain Retail Flipkart Internet MullenLowe Lintas Group, India India
    Must Be Milk Asia Pacific Brands Fonterra Colenso BBDO / Proximity New Zealand
    Teaching India the Dettol Habit Brand Revitalisation Reckitt Benckiser (India) McCann Worldgroup India
    Band-Aid Heal with love Brand Revitalisation Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China China
    Track The Bite Branded Utility Godrej Consumer Products MullenLowe Lintas Group, India India
    IBM BlueHub Business-to-Business IBM Japan Ogilvy and Mather Japan Japan
    Brave and Beautiful David vs Goliath Dabur India MullenLowe Lintas Group, India India
    Brave and Beautiful GoodWorks – Brand Dabur India MullenLowe Lintas Group, India India
    Know Your English Banner Media Innovation British Council SIngapore Grey Group Singapore Singapore
    Challenge 100 Real Time Marketing Anta MullenLowe China China
    Hungry Slip Ups Small Budget-Products Mars Food Inc. BBDO Hong Kong Hong Kong
    An Ugly Disease Turned Beautiful Sponsorship & Event Marketing MS Grey Australia
    OMO Reunion Champions Sponsorship & Event Marketing Unilever MullenLowe Group Singapore
    Challenge 100 Sponsorship & Event Marketing Anta MullenLowe China China
    Curing Beer Boredom for 5 Years Sustained Success Beam Suntory The Works Australia
    Discovering Real Togetherness Sustained Success Hindustan Unilever MullenLowe Lintas Group, India India

     

     

  • Hindustan Unilever is Client of the Year at 15th edition of effectiveness award. Paper Boat bags Grand Effie

    It’s Mullen Lowe Lintas at the Effies

     

    By A Correspondent

     

    Till fairly late in the evening the boys in black were leading the points tally. And then, in the slog overs as host Brian Tellis put, the folks from across the Mullen Lowe Lintas Group pipped last year’s winners.

     

    Mullen Lowe Lintas Group bagged the coveted Agency of the Year award at the Effie Award held in Mumbai last evening. At an event attended by some 1200 members of the fraternity, Hindustan Unilever was awarded the Client of the Year award. The Grand Effie for the integrated advertising campaign was bagged by the Mullen Lowe Lintas group for the Hector Beverages brand Paper Boat.

     

    The Lowe Lintas bosses were gracious in their acknowledgment of the works of Ogilvy, even as they scored the need for creativity that’s effective.

     

    This year, the Effie Awards India celebrated its 15th anniversary with a jury panel comprising 285 industry leaders from across Mumbai, Delhi and Bengaluru representing agency and clients. The winning campaigns represented the most successful national campaigns in marketing communications.  Some of the key categories included were consumer products, consumer durable, Services, Healthcare, Small town and rural marketing etc.

     

    “In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me.” said Ajay Kakar, Chairman, EFFIE India Awards 2015.

     

    Elaborating further on the entries Vikram Sakhuja, 2015 Awards Co-Chairman, EFFIE India Awards 2015, said “The EFFIE’s this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

     

    Speaking at the award ceremony Raj Nayak, President of The Advertising Club said “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change.”

     

    EFFIE 2015 – RESULTS
    01. Consumer Products : – Cosmetics and toiletries, personal hygiene.
    Entry No Agency Name Brand Name Campaign Title Client Name G/S/B/F
    1 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited Gold
    2 MullenLowe Lintas Group, India Fair & Lovely Delay Marriage Hindustan Unilever Limited Gold
    3 DDB Mudra Group Clean & Clear CLEAN & CLEAR SEE THE REAL ME – A HIMALAYAN ODYSSEY Johnson & Johnson Limited Silver
    4 Ogilvy & Mather India Dove Hair Care Damage that helped Dove win Hindustan Unilever Limited Bronze
    5 McCann Worldgroup India DETTOL DETTOL- INDIA’S NEW CURRENCY FOR HYGIENE Reckitt Benckiser India Bronze
    6 MullenLowe Lintas Group, India Close up First Move Hindustan Unilever Limited Bronze
    7 BBH Communications India Pvt. Ltd. Nihar Shanti Amla Change Made Easy Marico Limited Finalist
    8 BBH Communications India Pvt. Ltd. Parachute Advansed Ayurvedic Hair Oil Don’t Ignore Hair Fall Marico Limited Finalist
    9 MullenLowe Lintas Group, India Hamam Reverse Celebrity Endorsement Hindustan Unilever Limited Finalist
    10 Creativeland Asia Pvt. Ltd. Godrej Expert My First Hero Godrej Consumer Products Ltd. Finalist
    11 Creativeland Asia Pvt. Ltd. Godrej Cinthol Alive Is Offline Godrej Consumer Products Ltd. Finalist
    12 The Leo Group India Anchor White Toothpaste Bindaas Daant Toh Bindaas Aap Anchor Health & Beauty Care Pvt. Ltd. Finalist
    13 McCann Worldgroup India DETTOL SQUEEZY DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT Reckitt Benckiser India Finalist
    02. Consumer Products : – Beverages and drinks.
    1 MullenLowe Lintas Group, India Paper Boat Drinks and Memories Hector Beverages Ltd. Gold
    2 Ogilvy & Mather India Bournvita Swimmer Mondelez India Foods Ltd. Bronze
    3 McCann Worldgroup India Nescafe How Nescafe redefined the role for coffee in the life of the Indian youth Nestle India Ltd. Bronze
    4 JWT Mountain Dew Mountain Dew Naam Bante Hain Risk Se – Evolution of an Iconic Brand PepsiCo India Holdings Pvt. Ltd. Finalist
    5 JWT Pepsi Crash the Pepsi IPL – From Consumers to Co-marketers PepsiCo India Holdings Pvt. Ltd. Finalist
    6 Ogilvy & Mather India Kinley Kinley: Give truth a chance Coca-Cola India Pvt. Ltd. Finalist
    7 Bates CHI&Partners Tang TANG – Reversing the curse of concentrates Mondelez India Foods Ltd. Finalist
    03. Consumer Products : – Confectionary and food.
    1 McCann Worldgroup India Saffola Making Women’s Heart Visible Marico Limited Silver
    2 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Silver
    3 Ogilvy & Mather India Cadbury 5star Stay Cool, Stay Lost Mondelez India Foods Ltd. Bronze
    4 Ogilvy & Mather India  Cadbury Dairy Milk Silk Chocolate BUBBLED UP FOR JOY Mondelez India Foods Ltd. Bronze
    5 DDB Mudra Group Nutralite When Lord Ganesha Walked The Talk For Nutralite Zydus Wellness Ltd. Bronze
    6 JWT NESTLÉ MUNCH MUNCHIFICATION – ‘MUNCH KHAO – APNE MANCH PE AAO’ Nestle India Ltd. Finalist
    7 JWT Kellogg’s Chocos “Khuljaye Bachpan” Kellogg India Limited Finalist
    8 MullenLowe Lintas Group, India Kissan Changing Kissan’s Roll Hindustan Unilever Limited Finalist
    9 MullenLowe Lintas Group, India Knorr Small Pangs of Hunger Hindustan Unilever Limited Finalist
    10 MullenLowe Lintas Group, India Dabur Honey Jealous Husbands Dabur India Ltd. Finalist
    11 JWT NESTLÉ MILKYBAR PLAY AND LEARN WITH A TREAT YOU CAN EAT Nestle India Ltd. Finalist
    12 Publicis Communications Pvt. Ltd Maggi Noodles Khushiyon ki recipe Nestle India Ltd. Finalist
    13 JWT Kellogg’s CornFlakes Customization Kellogg India Limited Finalist
    14 JWT Kellogg’s CornFlakes Solid versus Liquid Kellogg India Limited Finalist
    15 McCann Worldgroup India Aashirvaad Living up to a mother’s promise ITC Foods Ltd. Finalist
    16 McCann Worldgroup India MAGGI MAGGI #WeMissYouToo Nestle India Ltd. Finalist
    04. Consumer Products : – Others
    1 BBDO India Pvt. Ltd. Ariel Matic Ariel- Share The Load Procter & Gamble India Gold
    2 MullenLowe Lintas Group, India Surf Excel Bar Stain Eraser Hindustan Unilever Limited Silver
    3 Ogilvy & Mather India Titan Raga Titan Raga – Winning back love lost Titan Company Limited Bronze
    4 Grey Worldwide India Pvt. Ltd. Scotch Brite Scrub Pad The Legend of Scotch Brite 3M India Ltd. Finalist
    05. Consumer Durables : – Automobiles and auto parts, two wheelers and auto related.
    1 Taproot India Communication Pvt. Ltd. Mahindra Two Wheelers Kisi Se Kam Nahi Mahindra Two Wheelers Ltd. Silver
    2 Interface Communications Mahindra XUV 500 Reclaim the pole position Mahindra & Mahindra Ltd. (Auto) Bronze
    3 Ogilvy & Mather India BMW Don’t Postpone Joy BMW India Pvt. Ltd. Bronze
    4 Creativeland Asia Pvt. Ltd. Godrej aer #changetheaer Godrej Consumer Products Ltd. Bronze
    5 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Tata Prima T-1 Season 2 The Sequel that beat the Blockbuster Tata Motors Limited Finalist
    6 Ogilvy & Mather India Castrol CRB Minitruck Castrol CRB Minitruck – Launch Castrol India Ltd. Finalist
    7 Blue Hive India Ford Figo Aspire Ford Figo Aspire – What Drives You? FORD INDIA PRIVATE LIMITED Finalist
    06. Consumer Durables : – Electronic goods.
    1 Ogilvy & Mather India Tata Sky Ltd. Daily Dillagi Tata Sky Limited Bronze
    2 The Leo Group India Kindle Paperwhite Kindle – the joy of reading Amazon Seller Services Bronze
    3 Grey Worldwide India Pvt. Ltd. Dell Ratta Raaga Dell India Pvt. Ltd. Finalist
    4 Dentsu Marcom Pvt. Ltd. CP Plus “Upar wala sab dekh raha hai” (The one above sees all.) CP Plus India Finalist
    5 Ogilvy & Mather India LENOVO INDIA LENOVO POWERS THE GAMER IN YOU Lenovo India Pvt. Limited Finalist
    07. Consumer Durables : – Others
    1 Ogilvy & Mather India JSW Cement JSW Cement: from slow – setting to fast moving JSW Cement Bronze
    2 MullenLowe Lintas Group, India Tanishq Timeless Relationship Tanishq Bronze
    3 Ogilvy & Mather India JSW Neosteel Creating new category codes in steel retailing JSW Group Finalist
    4 MullenLowe Lintas Group, India Tanishq Promises Tanishq Finalist
    5 Law & Kenneth Saatchi & Saatchi Private Limited pepperfry.com Beating the blues Pepperfry.Com TrendSutra Platform Pvt. Ltd. Finalist
    6 MullenLowe Lintas Group, India Havells LED Bill Chota Dil Bada Havells India Limited Finalist
    08. Services : – Telecom and related products.
    1 Contract Advertising (India) Pvt. Ltd. Truecaller Truecaller – Take the Right Call True Software Scandinavia AB Gold
    2 Taproot India Communication Pvt. Ltd. Airtel Launching Airtel 4G – Challenging skepticism Bharti Airtel Ltd. Silver
    3 Ogilvy & Mather India Vodafone Fast internet is a force for good Vodafone India Limited Bronze
    09. Services : – Financial Services.
    1 Ogilvy & Mather India ICICI Bank ‘Expression Debit Card’ ICICI Bank Limited Bronze
    2 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Finalist
    3 JWT Tata AIA Life Insurance Daddy aur Zooey (making Good happen) Tata AIA Life Insurance Company Ltd. Finalist
    4 MullenLowe Lintas Group, India Policy Bazaar Ullu Thullu PolicyBazaar Finalist
    5 The Leo Group India HDFC Life Apno ko apne dum pe jeena sikhao HDFC Standard Life Insurance Co. Ltd. Finalist
    6 Taproot India Communication Pvt. Ltd. Birla Sun Life Insurance BSLI Khud Ko Kar Buland Birla Sun Life Insurance Co. Ltd. Finalist
    10. Services : – Media & Entertainment.
    1 MullenLowe Lintas Group, India Hotstar Go Solo Star India Pvt. Ltd.  Gold
    2 MullenLowe Lintas Group, India Youtube The Suffering of Buffering Google India Pvt. Ltd. Silver
    3 Ogilvy & Mather India Indian Super League Let’s Football Football Sports Development Limited Bronze
    4 Ogilvy & Mather India Satyamev Jayate Season 3 Mission Impossible to Possible Star India Pvt. Ltd. Bronze
    5 MullenLowe Lintas Group, India hotstar Bahut Far Star India Group (Novi Digital)  Bronze
    6 Ogilvy & Mather India Postpickle For a sister Postpickle Finalist
    7 Ogilvy & Mather India Mumbai Indians Connecting millions of fans to a cause Reliance Industries Ltd. Finalist
    8 MullenLowe Lintas Group, India Star Sports Nanhi Kali Star India Pvt. Ltd.  Finalist
    9 DDB Mudra Group Sony Max (Max) – Indian Premiere League (IPL) Diwali, Christmas, Eid and now, IPL Multi Screen Media Pvt Ltd (Formerly SET India Pvt. Ltd.) Finalist
    11. Services : – Others
    1 McCann Worldgroup India PayTM PayTM Karo – Giving India a New Currency One97 Communication Private Ltd. Silver
    2 Ogilvy & Mather India Diu Tourism Keep Calm and Visit Diu U. T. Daman & Diu Tourism Bronze
    3 MullenLowe Lintas Group, India OLX.in Don’t Be Chipku OLX India Pvt. Ltd. Bronze
    4 McCann Worldgroup India Zing Digital Divide and Rule DishTV India Limited Bronze
    5 Happy Creative Services (India) Pvt. Ltd. Ola Chalo Niklo ANI Technologies Pvt. Ltd. Finalist
    6 MullenLowe Lintas Group, India  Flipkart #GrowWithFlipkart Flipkart India Pvt. Ltd. Finalist
    7 MullenLowe Lintas Group, India Faasos We Got Your Food Faasos Food Services Pvt. Ltd. Finalist
    8 McCann Worldgroup India YATRA.COM EHSAAN MAT LO Yatra Online Pvt. Ltd. Finalist
    12. Corporate Advertising / Reputation
    1 DDB Mudra Group Inorbit Malls BRINGING THE BACKYARD TO THE SHOPFRONT Inorbit Malls India Pvt. Ltd. Bronze
    2 Ogilvy & Mather India JSW Steel Will of Steel JSW Group Finalist
    3 JWT Kellogg’s India #Feeding Dreams Kellogg India Limited Finalist
    4 McCann Worldgroup India Dainik Jagran Jagran Sanskarshala – When a newspaper decided to become the nation’s teacher Jagran Prakashan Ltd. Finalist
    5 McCann Worldgroup India OMRON OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE Omron Automation India Pvt. Ltd. Finalist
    6 MullenLowe Lintas Group, India OLX.in Keemat Bhi Kuch Keemti Bhi OLX India Pvt. Ltd. Finalist
    13. Retail
    1 Enormous Brands SHOPCLUES INTRODUCING INDIA TO COMMUTE COMMERCE Clues Network Pvt. Ltd. Silver
    2 The Leo Group India Amazon.in Aur Dikhao! Amazon Seller Services Silver
    3 Happy Creative Services (India) Pvt. Ltd. Flipkart The Big Billion Day Flipkart India Pvt. Ltd. Bronze
    4 MullenLowe Lintas Group, India Flipkart Wish Chain Flipkart India Pvt. Ltd. Bronze
    5 The Leo Group India McDonald’s McDonald’s KuchPalOffline : How a food destination turned into a friendship destination Hardcastle Restaurants Pvt. Ltd. Finalist
    6 MullenLowe Lintas Group, India FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi Brainbees Solutions Private Limited Finalist
    7 MullenLowe Lintas Group, India Tanishq Divine Ornaments Tanishq Finalist
    8 Enormous Brands SHOPCLUES INTRODUCING THE UMPTEENTH E-COMMERCE PLAYER IN THE COUNTRY Clues Network Pvt. Ltd. Finalist
    14. Healthcare
    1 McCann Worldgroup India Nicotex U Quit Something I Quit Something Cipla Ltd. Gold
    2 MullenLowe Lintas Group, India Johnson & Johnson – OneTouch Khud Ki Care Johnson & Johnson Limited Bronze
    3 Contract Advertising (India) Pvt. Ltd. Sugar Free How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea! Zydus Wellness Ltd. Bronze
    4 MullenLowe Lintas Group, India Volini Volini Recovery Zone Sun Pharmaceuticals Finalist
    5 McCann Worldgroup India Dabur Odomos Odomos-How did we make odomos a part of school uniform Dabur India Limited Finalist
    6 McCann Worldgroup India Nestle Nestle Now Everyone can Breastfeed a child! Nestle India Ltd. Finalist
    15. B2B
    1 MullenLowe Lintas Group, India Flipkart #GrowWithFlipkart Flipkart India Pvt. Ltd. Bronze
    2 Ogilvy & Mather India IBM Score with Data IBM India Private Ltd. Finalist
    3 Ogilvy & Mather India JSW Steel Will of Steel JSW Steel Finalist
    4 MullenLowe Lintas Group, India Havells LED Bijli Bachao Havells India Limited Finalist
    16. Interactive Marketing
    1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Silver
    2 Ogilvy & Mather India DIU Tourism Ilha De Calma U. T. Daman & Diu Tourism Bronze
    3 JWT Pepsi Crash the Pepsi IPL – From Consumers to Co-marketers PepsiCo India Holdings Pvt. Ltd. Bronze
    4 BBDO India Pvt. Ltd. Ariel Matic Ariel- Share The Load Procter & Gamble India Bronze
    5 Ogilvy & Mather India Google India Pvt Ltd. Great Online Shopping Festival – #72HoursOfCrazy Google India Pvt Ltd Finalist
    6 Ogilvy & Mather India Cadbury 5 Star Cadbury 5 Star – #JoKhaayeKhoJaaye Cadbury India Limited Finalist
    7 Ogilvy & Mather India Vogue Empower #VogueEmpower Vogue India Finalist
    8 Sapient Corporation Pvt. Ltd. DBS BANK CHILLI PANEER 2 DBS Bank India Finalist
    9 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited. Finalist
    10 MullenLowe Lintas Group, India hotstar Go Solo Star India Pvt. Ltd. Finalist
    11 DDB Mudra Group Wildcraft India Pvt. Ltd. Changes in latitude, Changes in attitude Wildcraft India Pvt. Ltd. Finalist
    17. Small Town and Rural Marketing
    1 DDB Mudra Group UNICEF ‘Down’, but not out United Nations Children’s Fund (UNICEF) India Silver
    2 MullenLowe Lintas Group, India Idea World Wide Wisdom Idea Cellular Limited Bronze
    3 PHD India Wheel Lo Karlo Baat Hindustan Unilever Limited Bronze
    4 Ogilvy & Mather India Vodafone M-Pesa Self defence umbrella Vodafone M-Pesa Limited Finalist
    5 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Finalist
    18. Regional
    1 MullenLowe Lintas Group, India OLX.in Don’t Be Chipku OLX India Pvt. Ltd. Silver
    2 DDB Mudra Group Nutralite How Ganesha came to life to spread the message of healthy habits Zydus Wellness Ltd. Silver
    3 JWT Tata Gluco Plus Tata Gluco Plus – Taking the gas out of carbonated soft drinks NourishCo Beverages Ltd. Bronze
    4 DDB Mudra Group KALYAN SILKS WHEN A MALAYALEE STORE BECAME A KANNADIGA STORY KALYAN SILKS TRICHUR (P) LTD. Bronze
    5 MullenLowe Lintas Group, India Havells Hawa Badlegi Havells India Limited Bronze
    6 Ogilvy & Mather India Asian Paints Apex Ultima Protek Coconut Tree Climber Asian Paints Ltd. Finalist
    7 Ogilvy & Mather India Tata Sky Ltd. South Invasion Tata Sky Limited Finalist
    8 Ogilvy & Mather India Vodafone M-Pesa Self defence umbrella Vodafone M-Pesa Limited Finalist
    9 MullenLowe Lintas Group, India Hamam Reverse Celebrity Endorsement Hindustan Unilever Limited Finalist
    19. Direct Marketing
    1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Gold
    2 Ogilvy & Mather India Philips India HIMinitiative Philips Electronics Pvt. Ltd. Silver
    3 Ogilvy & Mather India The Akanksha Foundation A for Anthem The Akanksha Foundation Silver
    4 Ogilvy & Mather India Vodafone Business Services Business is our middle name Vodafone Business Services Bronze
    5 Ogilvy & Mather India Vodafone Business Services Ready For The Big League Vodafone Business Services Bronze
    6 MullenLowe Lintas Group, India Cremaffin Constipasana – Posture of Relief Abbott India Limited Bronze
    7 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited Bronze
    8 Red Fuse Communications Colgate Spreading a million smiles Colgate Palmolive India Ltd. Bronze
    9 McCann Worldgroup India Dainik Jagran Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’ Jagran Prakashan Ltd Finalist
    20. Experiential Marketing / Brand Experience
    1 McCann Worldgroup India Saffola Making Women’s Heart Visible Marico Limited Gold
    2 MullenLowe Lintas Group, India Practo Broken Promises Practo Technologies Pvt. Ltd. Silver
    3 Cheil India Chhanv Foundation Donate A Face Chhanv Foundation Silver
    4 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Silver
    5 Brave New World Communications Pvt. Ltd. The Roadster Life Co Roadster Pocketman Myntra Designs Pvt. Ltd. Bronze
    6 DDB Mudra Group Nutralite India’s first ever shape-shifting Ganesha demonstrates the power of healthy habits Zydus Wellness Ltd. Bronze
    7 DDB Mudra Group KALYAN SILKS WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE) KALYAN SILKS TRICHUR (P) LTD. Bronze
    8 MullenLowe Lintas Group, India Tanishq Gift a Moment Tanishq Finalist
    9 PHD India Lakme India Launch and taking it to more than a million Hindustan Unilever Limited Finalist
    10 Cheil India Samsung India Electronics Pvt Ltd Samsung Galaxy S6 Launch Blogathon Samsung India Electronics Pvt. Ltd. Finalist
    11 McCann Worldgroup India Skore Making Condoms Fashionable TTK Protective Devices Ltd. Finalist
    12 MullenLowe Lintas Group, India Godrej HIT Track The Bite Godrej Consumer Products Ltd. Finalist
    13 Star India Star Movies Secret Screening The Best Shared Secret Star India Pvt. Ltd. Finalist
    14 MullenLowe Lintas Group, India Fair & Lovely Scaling The Everest Hindustan Unilever Limited Finalist
    15 WAT Consult SAP India Unique Interactive Promotion That Engaged SMBs Sap India Pvt. Ltd. Finalist
    21. Effie for Good
    1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Gold
    2 Ogilvy & Mather India The Akanksha Foundation A for Anthem The Akanksha Foundation Gold
    3 Contract Advertising (India) Pvt. Ltd. Sugar Free Donate Your Calories Zydus Wellness Ltd. Silver
    4 DDB Mudra Group UNICEF ‘Down’, but not out United Nations Children’s Fund (UNICEF) India Silver
    5 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited Finalist
    22. David v/s Goliath
    1 MullenLowe Lintas Group, India Paper Boat Drinks and Memories Hector Beverages Ltd. Gold
    2 Enormous Brands SHOPCLUES INTRODUCING INDIA TO COMMUTE COMMERCE Clues Network Pvt. Ltd. Silver
    3 Ogilvy & Mather India Diu Tourism Keep Calm and visit Diu U.T. Daman & Diu Tourism Bronze
    4 JWT Tata Gluco Plus Tata Gluco Plus- Taking the gas out of Carbonated Soft Drinks NourishCo Beverages Ltd. Finalist
    5 MullenLowe Lintas Group, India FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi Brainbees Solutions Private Limited Finalist
    6 The Leo Group India Anchor Bindaas Daant Toh Bindaas Aap Anchor Health & Beauty Care PVT. LTD. Finalist
    7 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Moods Condoms Play It Right HLL Lifecare Limited Finalist
    23. Integrated Advertising Campaign
    1 Ogilvy & Mather India Titan Raga WINNING BACK LOVE LOST Titan Company Limited Gold
    2 BBDO India Pvt. Ltd. Ariel Matic Ariel – Share The Load Procter & Gamble India Gold
    3 Ogilvy & Mather India TATA SKY Daily Dillagi Tata Sky Limited Silver
    4 The Leo Group India Amazon.in Aur Dikhao! Amazon Seller Services Silver
    5 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Bronze
    6 McCann Worldgroup India PayTM PayTM Karo – Giving India a New Currency One97 Communication Private Ltd. Bronze
    7 MullenLowe Lintas Group, India OLX.in Keemat Bhi Kuch Keemati Bhi OLX India Pvt. Ltd. Bronze
    8 Happy Creative Services (India) Pvt Ltd. Flipkart The Big Billion Day Flipkart India Pvt. Ltd. Finalist
    9 MullenLowe Lintas Group, India Flipkart.com Wish Chain Flipkart India Pvt. Ltd. Finalist
    10 MullenLowe Lintas Group, India Godrej KALA HIT KONE KONE MEIN DANGER Godrej Consumer Products Ltd. Finalist
    11 JWT Mountain Dew Mountain Dew Naam Bante Hain Risk Se- Evolution of an Iconic Brand PepsiCo India Holdings Pvt. Ltd. Finalist
    12 Ogilvy & Mather India Diu Tourism Keep Calm and visit Diu U.T Daman & Diu Tourism Finalist
    13 JWT Pepsi Crash the Pepsi IPL – From Consumers to Co-marketers PepsiCo India Holdings Pvt. Ltd. Finalist
    14 Ogilvy & Mather India BMW  Don’t Postpone Joy BMW India Pvt. Ltd. Finalist
    15 Ogilvy & Mather India Greenply Ask Greenply Greenply Industries Ltd. Finalist
    16 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Finalist
    17 McCann Worldgroup India Nicotex U Quit Something I Quit Something Cipla Ltd. Finalist
    18 MullenLowe Lintas Group, India Idea IIN Second Chance Idea Cellular Limited Finalist
    19 MullenLowe Lintas Group, India hotstar Go Solo Star India Pvt. Ltd. Finalist
    20 McCann Worldgroup India Yatra.com EHSAAN MAT LO Yatra Online Pvt. Ltd. Finalist
    21 JWT Kellogg’s India #Feeding Dreams Kellogg India Limited Finalist
    22 McCann Worldgroup India Saffola Making Women’s Heart Visible Marico Limited Finalist
    23 Star India Star Sports Mauka Campaign Mauka Mauka Star India Pvt. Ltd. Finalist
    24 Contract Advertising (India) Pvt Ltd. Truly Madly Matchmakers  #BoyBrowsing Truly Madly Matchmaker Private Limited Finalist
    25 McCann Worldgroup India Nescafe Classic How Nescafe redefined the role for coffee in the life of the Indian youth Nestle India Ltd. Finalist
    26 DDB Mudra Group Sony Max (Max) – Indian Premiere League (IPL) Celebrating India’s only secular festival Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.) Finalist
    24. Best On-going Campaign
    1 MullenLowe Lintas Group, India Tata Tea From Packaged Good to Packaging Good Tata Global Beverages Limited Gold
    2 MullenLowe Lintas Group, India Idea An Idea Can Change Your Life Idea Cellular Limited Silver
    3 Ogilvy & Mather India Bournvita Tayyari Jeet Ki (Prepare to Win) Mondelez India Foods Ltd. Bronze
    4 Ogilvy & Mather India The Akanksha Foundation GIVE TO RECEIVE The Akanksha Foundation Bronze
    5 Ogilvy & Mather India Cadbury Gems Role Reversal Mondelez India Foods Ltd. Finalist
    6 Ogilvy & Mather India Dove Hair Damage is beautiful Hindustan Unilever Limited Finalist
    7 MullenLowe Lintas Group, India OLX.in Bech De OLX India Pvt. Ltd. Finalist
    25. New Product or Service
    1 Law & Kenneth Saatchi & Saatchi Private Limited. pepperfry.com OFFLINE TO ONLINE FURNITURE SHOPPING Pepperfry.Com TrendSutra Platform Pvt. Ltd. Silver
    2 MullenLowe Lintas Group, India Practo Life Mein Practo Technologies Pvt. Ltd. Bronze
    3 Cheil India Salaam Baalak Trust The light bag – Bringing children out of the dark Salaam Baalak Trust Bronze
    4 Interface Communications Mahindra Jeeto Sahi Chuno. Kamao Jyada Mahindra & Mahindra Ltd. (Auto) Finalist
    GRAND EFFIE
    Integrated Advertising Campaign
    1 MullenLowe Lintas Group, India Paper Boat Drinks and Memories Hector Beverages Ltd.
    EFFIE INDIA CLIENT OF THE YEAR -  HINDUSTAN UNILEVER LIMITED
    EFFIE INDIA AGENCY OF THE YEAR – MULLENLOWE LINTAS GROUP, INDIA