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Tag: Mullen Lowe Lintas Group

  • The communication work for the brand is already underway and would be unveiled across all popular online and offline platforms soon

    Delhi offices of Lowe Lintas & LinTeractive bag new biz mandate of India Gate Basmati Rice

    By A Correspondent

     

    The MullenLowe Lintas Group has been mandated to offer its creative and digital services to rice brand India Gate Basmati Rice. While Lowe Lintas Delhi will handle the creative services for the brand, LinTeractive will work towards offering core digital capabilities.

     

    The multi-agency pitch saw participation from a host of agencies who were edged out by the Delhi offices of Lowe Lintas and LinTeractive for their conviction of offering the client an effective creative approach that would lead to high ROI for the brand. The duo would work towards making India Gate Basmati a household name that all can count on and consume with pride.

     

    India Gate Basmati Rice is part of KRBL Limited, which is a 120-year-old firm dealing in branded basmati rice. Commenting on the association with the two divisions of MullenLowe Lintas Group, Ayush Gupta, Marketing Head, KRBL Limited said: “We have decided to associate ourselves with Lowe Lintas Delhi, which is currently the top creative agency in the world as per Warc 2016, and also LinTeractive as we saw immense promise in their plan for our brand. Our decision was based on the agency’s reputation for delivering the highest ROI to its clients with their creative effectiveness and problem-solving attitude. We are confident that India Gate Basmati Rice will become a household name in the coming months and be a highly preferred option for consumers throughout the country.”

     

    On winning the new mandate, Naveen Gaur, President, Lowe Lintas Delhi said: “Rice consumption seems to be a popular trait that most consumers enjoy in the country. We are excited with the core idea that we have drawn up for the brand and hope to see it scale even greater heights going forward.”

     

    Adding his views, Sumanta Ganguly, EVP-LinTeractive said, “We believe it’s a great opportunity to use content as a key differentiator to deliver consistent engagement in today’s ever trending digital media environment.”

     

  • A quick chat with the jury heads of the advertising, media and digital juries of the Kyoorius Creative Awards

    What the Jury Foremen said

     

    The jury session of the Kyoorius Advertising, Digital and Media Awards happened last week in Mumbai. The D&AD-backed jury saw a mix of top international and Indian names in the business. Anuka Roy caught up with the Jury Foremen of the three categories about the process followed

     

    R. Balki, Group Chairman, Mullen Lowe Lintas Group

    Advertising Awards Jury Foreman

     

    On the judging process: It was an open jury and a very transparent process.

     

    About the entries this year: There are a few gems which are hidden under a lot of mediocre stuff. I think the percentage of good work is higher on the whole

     

    Whether the entries were at par with international  standards: There is no such thing  as an international standard. Advertising is not about international standards, it is about what is different, creative and relevant to our audience, and I do not think there is any one standard, either globally or locally. We produce work they cannot produce and vice versa because it is for two different kinds of audience. There is no International or Indian. There is just a standard for great advertising. What our country produces is different in thought, but it is phenomenal. And we should preserve our uniqueness.

     

    Ralph Barnett, National Creative Director, Sapient Nitro

    Digital Awards Jury Foreman

     

    On the judging process: The judging was always going to be tricky and complex. I think we wrestled hard with the categories, but at the end of the day, the cream rose to the top. The good work stood out.

     

    About the entries this year: There is a spectrum of entries, from stand-out work to the kind of expected work that you would see from around the world.

     

    Whether the entries were at par with international standards: I think, definitely. The best work coming out of India can hold its own against the best work from other parts of the world. Each is special in its own right because it celebrates the unique cultural attributes of Indian society. I also think some of them resonate at a global level as well because they deal with universal issues. Certainly, India has the calibre of creative talent to mix and match with some of the best in the world.

     

    Mike Florence, Head of Planning, PHD Media

    Media Awards Jury Foreman

     

    On the judging process: I really enjoyed the judging process, t is an open process and I think all judging should be that way. Actually, most judges always judge for the best work and what people think, what goes behind closed doors may not be the (right) case. It is good to have this (the judging process in Kyoorius) openness from the beginning. On a personal level, it is amazing to see work relating to the nuances of Indian people and culture. What it also means for me is that some of the advertising can also make the world a better place. There are certain problems that need to be fixed, like giving women a louder voice, which, campaigns like Ariel’s ‘Share the load’ help do.

     

    About the entries this year: They are of a really good quality. India’s got real talent out there. Some of the campaigns are great. I think, potentially, entries in future should think about the categories they are being placed in. I think we can get a bit tight on that. Overall, the quality was as good as at Cannes or anywhere else.

     

    Whether the entries were at par with international standards: Definitely. I think the ones which I believe were good would definitely stand on a global stage. In June, Cannes will also see some of this work.  Indeed, India is a contender on the world stage. The ‘Share the Load’ work is as good as any agency in the world can produce, and I do think it can clean up in Cannes. There is brilliant talent and loads of opportunity. A lot of the work can help make the world better, make India better and that means it has got the attention of the world because related marketing is what people strive for the most.

     

    This story first appeared in dna of brands on May 9, 2016

     

  • After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner

    L&T appoints LinTeractive as digital marketing agency

    By A Correspondent

     

    Lin Teractive, the digital division of Mullen Lowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys.

     

    After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner. L&T was impressed with LinTeractive’s strategic framework which provides a roadmap for companies looking to be digital future ready in communications.

     

    Deepak Morada

    Commenting on the appointment, Deepak Morada, Vice President Corporate Brand Management & Communications at L&T said: “Digital is a key focus area and as a group we wanted to go beyond looking at it as just another medium, truly harnessing the power of digital to change the conversation. At L&T, we’re at the forefront of technology across multiple domains and industries – we aim to provide an equally cutting edge experience to our customers, and we have reason to believe that LinTeractive possesses the requisite skills and experience.”

     

    Sumanta Ganguly

    The challenges of digital for a large conglomerate is not a simple thing, but Sumanta Ganguly, Executive Vice President, LinTeractive feels that it needs to start with changing how digital is perceived across the multiple stakeholders inside the organization.

     

    On the state of digital marketing in India, Ganguly commented: “The business of digital in India for most brands today remains an additional check box –a thing to do. At LinTeractive we look at digital as a way of doing things instead. With L&T we sensed an opportunity to deploy the power of this concept in response to the increasingly digital world of today.”

     

    Vikas Mehta

    On partnering L&T, Vikas Mehta, Group CMO & President – Marketing Services, MullenLowe Lintas Group said: “In the past 70 odd years, the L&T Group has played a pivotal role in building things that are at the core of today’s India. During these 70 odd years, Lintas has partnered hundreds of brands into becoming a part of India’s popular culture. The opportunity to collaborate with L&T, as they aim to re-imagine their businesses for a digital world, is a matter of great pride for the MullenLowe Lintas Group. We realize the tremendous responsibility that L&T has entrusted LinTeractive with.”

     

  • The company manages procurement, production and packaging in-house and the juices are available at Rs 55 onwards

    dCell develops Visual Identity for Raw Pressery juices

    By A Correspondent

     

    dCell, the strategic design consultancy of Mullen Lowe Lintas Group, has developed the visual pack architecture for Raw Pressery’s benefit and classic range of juices. Cold-pressed juice brand Raw Pressery has been founded by entrepreneur Anuj Rakyan and is unique in the sense that its products are made from a combination of fruits, vegetables, nuts, spices and super foods without any heat or air thereby ensuring freshness for longer duration.

     

    Anuj Rakyan

    Commenting on the brief given to dCell, Anuj Rakyan, Founder and Managing Director of Raw Pressery said, “We wanted to create a master brand architecture for the benefits and our new classic range of juices to create a consistent, effective visual identity. With the new classic range, we wanted to reach out to a larger health conscious segment that often ends up being shortchanged by ‘100% juice’ brands. We’re excited with the creative output provided by dCell and wish the product gains popularity with the consumers as well.”

     

    Tasneem Ali

    Sharing the creative approach taken by the agency, Tasneem Ali, Executive Creative Director, dCell said, “Raw Pressery was taking a big leap from being a mostly online, home delivery based brand, to one where retail shelf presence is vital. Having a clear pet bottle in the universe of tetra packs is not just a differentiator on the shelf but gives an assurance of quality and purity, with plenty of taste appeal. As Raw Pressery has a loyal consumer base, we decided to build on what we felt had going for it. Retaining the original bold, simple, handcrafted logotype, we created a device holder to ensure the visibility of the logo on the various coloured juices. By linking the logo with the fruit graphic, we reinforced the brand promise to rely only on the fruit, and nothing else, to deliver on quality and taste. The free flowing illustration style is candid, uninhibited, honest, and true to the brand ‘Raw’.

     

    From the bottle format, to the logo and the illustration style, to the tone of voice of the back of pack copy and the way the information is presented, everything works in tandem to deliver the brand message: Raw Pressery is truly All Good, No Bad”.

     

    Started in 2013 by the former marketer as an experiment to fill the gaps in India’s health beverages market, RAW Pressery has become very popular among fitness enthusiasts who started consuming the cold-pressed apple, beetroot, ginger, carrot and lemon juices as detox drinks. Rakyan started the company in Mumbai through a home-subscription model before selling in supermarkets such as Foodhall, a chain of gourmet stores by Kishore Biyani’s Future Group.

     

    The company manages procurement, production and packaging in-house and the juices are available at Rs 55 onwards for Classic Range for 250 ml bottle and at Rs 150 for Benefit Blends for 250 ml bottle.

     

  • Hindustan Unilever is Client of the Year at 15th edition of effectiveness award. Paper Boat bags Grand Effie

    It’s Mullen Lowe Lintas at the Effies

     

    By A Correspondent

     

    Till fairly late in the evening the boys in black were leading the points tally. And then, in the slog overs as host Brian Tellis put, the folks from across the Mullen Lowe Lintas Group pipped last year’s winners.

     

    Mullen Lowe Lintas Group bagged the coveted Agency of the Year award at the Effie Award held in Mumbai last evening. At an event attended by some 1200 members of the fraternity, Hindustan Unilever was awarded the Client of the Year award. The Grand Effie for the integrated advertising campaign was bagged by the Mullen Lowe Lintas group for the Hector Beverages brand Paper Boat.

     

    The Lowe Lintas bosses were gracious in their acknowledgment of the works of Ogilvy, even as they scored the need for creativity that’s effective.

     

    This year, the Effie Awards India celebrated its 15th anniversary with a jury panel comprising 285 industry leaders from across Mumbai, Delhi and Bengaluru representing agency and clients. The winning campaigns represented the most successful national campaigns in marketing communications.  Some of the key categories included were consumer products, consumer durable, Services, Healthcare, Small town and rural marketing etc.

     

    “In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me.” said Ajay Kakar, Chairman, EFFIE India Awards 2015.

     

    Elaborating further on the entries Vikram Sakhuja, 2015 Awards Co-Chairman, EFFIE India Awards 2015, said “The EFFIE’s this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

     

    Speaking at the award ceremony Raj Nayak, President of The Advertising Club said “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change.”

     

    EFFIE 2015 – RESULTS
    01. Consumer Products : – Cosmetics and toiletries, personal hygiene.
    Entry No Agency Name Brand Name Campaign Title Client Name G/S/B/F
    1 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited Gold
    2 MullenLowe Lintas Group, India Fair & Lovely Delay Marriage Hindustan Unilever Limited Gold
    3 DDB Mudra Group Clean & Clear CLEAN & CLEAR SEE THE REAL ME – A HIMALAYAN ODYSSEY Johnson & Johnson Limited Silver
    4 Ogilvy & Mather India Dove Hair Care Damage that helped Dove win Hindustan Unilever Limited Bronze
    5 McCann Worldgroup India DETTOL DETTOL- INDIA’S NEW CURRENCY FOR HYGIENE Reckitt Benckiser India Bronze
    6 MullenLowe Lintas Group, India Close up First Move Hindustan Unilever Limited Bronze
    7 BBH Communications India Pvt. Ltd. Nihar Shanti Amla Change Made Easy Marico Limited Finalist
    8 BBH Communications India Pvt. Ltd. Parachute Advansed Ayurvedic Hair Oil Don’t Ignore Hair Fall Marico Limited Finalist
    9 MullenLowe Lintas Group, India Hamam Reverse Celebrity Endorsement Hindustan Unilever Limited Finalist
    10 Creativeland Asia Pvt. Ltd. Godrej Expert My First Hero Godrej Consumer Products Ltd. Finalist
    11 Creativeland Asia Pvt. Ltd. Godrej Cinthol Alive Is Offline Godrej Consumer Products Ltd. Finalist
    12 The Leo Group India Anchor White Toothpaste Bindaas Daant Toh Bindaas Aap Anchor Health & Beauty Care Pvt. Ltd. Finalist
    13 McCann Worldgroup India DETTOL SQUEEZY DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT Reckitt Benckiser India Finalist
    02. Consumer Products : – Beverages and drinks.
    1 MullenLowe Lintas Group, India Paper Boat Drinks and Memories Hector Beverages Ltd. Gold
    2 Ogilvy & Mather India Bournvita Swimmer Mondelez India Foods Ltd. Bronze
    3 McCann Worldgroup India Nescafe How Nescafe redefined the role for coffee in the life of the Indian youth Nestle India Ltd. Bronze
    4 JWT Mountain Dew Mountain Dew Naam Bante Hain Risk Se – Evolution of an Iconic Brand PepsiCo India Holdings Pvt. Ltd. Finalist
    5 JWT Pepsi Crash the Pepsi IPL – From Consumers to Co-marketers PepsiCo India Holdings Pvt. Ltd. Finalist
    6 Ogilvy & Mather India Kinley Kinley: Give truth a chance Coca-Cola India Pvt. Ltd. Finalist
    7 Bates CHI&Partners Tang TANG – Reversing the curse of concentrates Mondelez India Foods Ltd. Finalist
    03. Consumer Products : – Confectionary and food.
    1 McCann Worldgroup India Saffola Making Women’s Heart Visible Marico Limited Silver
    2 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Silver
    3 Ogilvy & Mather India Cadbury 5star Stay Cool, Stay Lost Mondelez India Foods Ltd. Bronze
    4 Ogilvy & Mather India  Cadbury Dairy Milk Silk Chocolate BUBBLED UP FOR JOY Mondelez India Foods Ltd. Bronze
    5 DDB Mudra Group Nutralite When Lord Ganesha Walked The Talk For Nutralite Zydus Wellness Ltd. Bronze
    6 JWT NESTLÉ MUNCH MUNCHIFICATION – ‘MUNCH KHAO – APNE MANCH PE AAO’ Nestle India Ltd. Finalist
    7 JWT Kellogg’s Chocos “Khuljaye Bachpan” Kellogg India Limited Finalist
    8 MullenLowe Lintas Group, India Kissan Changing Kissan’s Roll Hindustan Unilever Limited Finalist
    9 MullenLowe Lintas Group, India Knorr Small Pangs of Hunger Hindustan Unilever Limited Finalist
    10 MullenLowe Lintas Group, India Dabur Honey Jealous Husbands Dabur India Ltd. Finalist
    11 JWT NESTLÉ MILKYBAR PLAY AND LEARN WITH A TREAT YOU CAN EAT Nestle India Ltd. Finalist
    12 Publicis Communications Pvt. Ltd Maggi Noodles Khushiyon ki recipe Nestle India Ltd. Finalist
    13 JWT Kellogg’s CornFlakes Customization Kellogg India Limited Finalist
    14 JWT Kellogg’s CornFlakes Solid versus Liquid Kellogg India Limited Finalist
    15 McCann Worldgroup India Aashirvaad Living up to a mother’s promise ITC Foods Ltd. Finalist
    16 McCann Worldgroup India MAGGI MAGGI #WeMissYouToo Nestle India Ltd. Finalist
    04. Consumer Products : – Others
    1 BBDO India Pvt. Ltd. Ariel Matic Ariel- Share The Load Procter & Gamble India Gold
    2 MullenLowe Lintas Group, India Surf Excel Bar Stain Eraser Hindustan Unilever Limited Silver
    3 Ogilvy & Mather India Titan Raga Titan Raga – Winning back love lost Titan Company Limited Bronze
    4 Grey Worldwide India Pvt. Ltd. Scotch Brite Scrub Pad The Legend of Scotch Brite 3M India Ltd. Finalist
    05. Consumer Durables : – Automobiles and auto parts, two wheelers and auto related.
    1 Taproot India Communication Pvt. Ltd. Mahindra Two Wheelers Kisi Se Kam Nahi Mahindra Two Wheelers Ltd. Silver
    2 Interface Communications Mahindra XUV 500 Reclaim the pole position Mahindra & Mahindra Ltd. (Auto) Bronze
    3 Ogilvy & Mather India BMW Don’t Postpone Joy BMW India Pvt. Ltd. Bronze
    4 Creativeland Asia Pvt. Ltd. Godrej aer #changetheaer Godrej Consumer Products Ltd. Bronze
    5 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Tata Prima T-1 Season 2 The Sequel that beat the Blockbuster Tata Motors Limited Finalist
    6 Ogilvy & Mather India Castrol CRB Minitruck Castrol CRB Minitruck – Launch Castrol India Ltd. Finalist
    7 Blue Hive India Ford Figo Aspire Ford Figo Aspire – What Drives You? FORD INDIA PRIVATE LIMITED Finalist
    06. Consumer Durables : – Electronic goods.
    1 Ogilvy & Mather India Tata Sky Ltd. Daily Dillagi Tata Sky Limited Bronze
    2 The Leo Group India Kindle Paperwhite Kindle – the joy of reading Amazon Seller Services Bronze
    3 Grey Worldwide India Pvt. Ltd. Dell Ratta Raaga Dell India Pvt. Ltd. Finalist
    4 Dentsu Marcom Pvt. Ltd. CP Plus “Upar wala sab dekh raha hai” (The one above sees all.) CP Plus India Finalist
    5 Ogilvy & Mather India LENOVO INDIA LENOVO POWERS THE GAMER IN YOU Lenovo India Pvt. Limited Finalist
    07. Consumer Durables : – Others
    1 Ogilvy & Mather India JSW Cement JSW Cement: from slow – setting to fast moving JSW Cement Bronze
    2 MullenLowe Lintas Group, India Tanishq Timeless Relationship Tanishq Bronze
    3 Ogilvy & Mather India JSW Neosteel Creating new category codes in steel retailing JSW Group Finalist
    4 MullenLowe Lintas Group, India Tanishq Promises Tanishq Finalist
    5 Law & Kenneth Saatchi & Saatchi Private Limited pepperfry.com Beating the blues Pepperfry.Com TrendSutra Platform Pvt. Ltd. Finalist
    6 MullenLowe Lintas Group, India Havells LED Bill Chota Dil Bada Havells India Limited Finalist
    08. Services : – Telecom and related products.
    1 Contract Advertising (India) Pvt. Ltd. Truecaller Truecaller – Take the Right Call True Software Scandinavia AB Gold
    2 Taproot India Communication Pvt. Ltd. Airtel Launching Airtel 4G – Challenging skepticism Bharti Airtel Ltd. Silver
    3 Ogilvy & Mather India Vodafone Fast internet is a force for good Vodafone India Limited Bronze
    09. Services : – Financial Services.
    1 Ogilvy & Mather India ICICI Bank ‘Expression Debit Card’ ICICI Bank Limited Bronze
    2 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Finalist
    3 JWT Tata AIA Life Insurance Daddy aur Zooey (making Good happen) Tata AIA Life Insurance Company Ltd. Finalist
    4 MullenLowe Lintas Group, India Policy Bazaar Ullu Thullu PolicyBazaar Finalist
    5 The Leo Group India HDFC Life Apno ko apne dum pe jeena sikhao HDFC Standard Life Insurance Co. Ltd. Finalist
    6 Taproot India Communication Pvt. Ltd. Birla Sun Life Insurance BSLI Khud Ko Kar Buland Birla Sun Life Insurance Co. Ltd. Finalist
    10. Services : – Media & Entertainment.
    1 MullenLowe Lintas Group, India Hotstar Go Solo Star India Pvt. Ltd.  Gold
    2 MullenLowe Lintas Group, India Youtube The Suffering of Buffering Google India Pvt. Ltd. Silver
    3 Ogilvy & Mather India Indian Super League Let’s Football Football Sports Development Limited Bronze
    4 Ogilvy & Mather India Satyamev Jayate Season 3 Mission Impossible to Possible Star India Pvt. Ltd. Bronze
    5 MullenLowe Lintas Group, India hotstar Bahut Far Star India Group (Novi Digital)  Bronze
    6 Ogilvy & Mather India Postpickle For a sister Postpickle Finalist
    7 Ogilvy & Mather India Mumbai Indians Connecting millions of fans to a cause Reliance Industries Ltd. Finalist
    8 MullenLowe Lintas Group, India Star Sports Nanhi Kali Star India Pvt. Ltd.  Finalist
    9 DDB Mudra Group Sony Max (Max) – Indian Premiere League (IPL) Diwali, Christmas, Eid and now, IPL Multi Screen Media Pvt Ltd (Formerly SET India Pvt. Ltd.) Finalist
    11. Services : – Others
    1 McCann Worldgroup India PayTM PayTM Karo – Giving India a New Currency One97 Communication Private Ltd. Silver
    2 Ogilvy & Mather India Diu Tourism Keep Calm and Visit Diu U. T. Daman & Diu Tourism Bronze
    3 MullenLowe Lintas Group, India OLX.in Don’t Be Chipku OLX India Pvt. Ltd. Bronze
    4 McCann Worldgroup India Zing Digital Divide and Rule DishTV India Limited Bronze
    5 Happy Creative Services (India) Pvt. Ltd. Ola Chalo Niklo ANI Technologies Pvt. Ltd. Finalist
    6 MullenLowe Lintas Group, India  Flipkart #GrowWithFlipkart Flipkart India Pvt. Ltd. Finalist
    7 MullenLowe Lintas Group, India Faasos We Got Your Food Faasos Food Services Pvt. Ltd. Finalist
    8 McCann Worldgroup India YATRA.COM EHSAAN MAT LO Yatra Online Pvt. Ltd. Finalist
    12. Corporate Advertising / Reputation
    1 DDB Mudra Group Inorbit Malls BRINGING THE BACKYARD TO THE SHOPFRONT Inorbit Malls India Pvt. Ltd. Bronze
    2 Ogilvy & Mather India JSW Steel Will of Steel JSW Group Finalist
    3 JWT Kellogg’s India #Feeding Dreams Kellogg India Limited Finalist
    4 McCann Worldgroup India Dainik Jagran Jagran Sanskarshala – When a newspaper decided to become the nation’s teacher Jagran Prakashan Ltd. Finalist
    5 McCann Worldgroup India OMRON OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE Omron Automation India Pvt. Ltd. Finalist
    6 MullenLowe Lintas Group, India OLX.in Keemat Bhi Kuch Keemti Bhi OLX India Pvt. Ltd. Finalist
    13. Retail
    1 Enormous Brands SHOPCLUES INTRODUCING INDIA TO COMMUTE COMMERCE Clues Network Pvt. Ltd. Silver
    2 The Leo Group India Amazon.in Aur Dikhao! Amazon Seller Services Silver
    3 Happy Creative Services (India) Pvt. Ltd. Flipkart The Big Billion Day Flipkart India Pvt. Ltd. Bronze
    4 MullenLowe Lintas Group, India Flipkart Wish Chain Flipkart India Pvt. Ltd. Bronze
    5 The Leo Group India McDonald’s McDonald’s KuchPalOffline : How a food destination turned into a friendship destination Hardcastle Restaurants Pvt. Ltd. Finalist
    6 MullenLowe Lintas Group, India FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi Brainbees Solutions Private Limited Finalist
    7 MullenLowe Lintas Group, India Tanishq Divine Ornaments Tanishq Finalist
    8 Enormous Brands SHOPCLUES INTRODUCING THE UMPTEENTH E-COMMERCE PLAYER IN THE COUNTRY Clues Network Pvt. Ltd. Finalist
    14. Healthcare
    1 McCann Worldgroup India Nicotex U Quit Something I Quit Something Cipla Ltd. Gold
    2 MullenLowe Lintas Group, India Johnson & Johnson – OneTouch Khud Ki Care Johnson & Johnson Limited Bronze
    3 Contract Advertising (India) Pvt. Ltd. Sugar Free How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea! Zydus Wellness Ltd. Bronze
    4 MullenLowe Lintas Group, India Volini Volini Recovery Zone Sun Pharmaceuticals Finalist
    5 McCann Worldgroup India Dabur Odomos Odomos-How did we make odomos a part of school uniform Dabur India Limited Finalist
    6 McCann Worldgroup India Nestle Nestle Now Everyone can Breastfeed a child! Nestle India Ltd. Finalist
    15. B2B
    1 MullenLowe Lintas Group, India Flipkart #GrowWithFlipkart Flipkart India Pvt. Ltd. Bronze
    2 Ogilvy & Mather India IBM Score with Data IBM India Private Ltd. Finalist
    3 Ogilvy & Mather India JSW Steel Will of Steel JSW Steel Finalist
    4 MullenLowe Lintas Group, India Havells LED Bijli Bachao Havells India Limited Finalist
    16. Interactive Marketing
    1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Silver
    2 Ogilvy & Mather India DIU Tourism Ilha De Calma U. T. Daman & Diu Tourism Bronze
    3 JWT Pepsi Crash the Pepsi IPL – From Consumers to Co-marketers PepsiCo India Holdings Pvt. Ltd. Bronze
    4 BBDO India Pvt. Ltd. Ariel Matic Ariel- Share The Load Procter & Gamble India Bronze
    5 Ogilvy & Mather India Google India Pvt Ltd. Great Online Shopping Festival – #72HoursOfCrazy Google India Pvt Ltd Finalist
    6 Ogilvy & Mather India Cadbury 5 Star Cadbury 5 Star – #JoKhaayeKhoJaaye Cadbury India Limited Finalist
    7 Ogilvy & Mather India Vogue Empower #VogueEmpower Vogue India Finalist
    8 Sapient Corporation Pvt. Ltd. DBS BANK CHILLI PANEER 2 DBS Bank India Finalist
    9 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited. Finalist
    10 MullenLowe Lintas Group, India hotstar Go Solo Star India Pvt. Ltd. Finalist
    11 DDB Mudra Group Wildcraft India Pvt. Ltd. Changes in latitude, Changes in attitude Wildcraft India Pvt. Ltd. Finalist
    17. Small Town and Rural Marketing
    1 DDB Mudra Group UNICEF ‘Down’, but not out United Nations Children’s Fund (UNICEF) India Silver
    2 MullenLowe Lintas Group, India Idea World Wide Wisdom Idea Cellular Limited Bronze
    3 PHD India Wheel Lo Karlo Baat Hindustan Unilever Limited Bronze
    4 Ogilvy & Mather India Vodafone M-Pesa Self defence umbrella Vodafone M-Pesa Limited Finalist
    5 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Finalist
    18. Regional
    1 MullenLowe Lintas Group, India OLX.in Don’t Be Chipku OLX India Pvt. Ltd. Silver
    2 DDB Mudra Group Nutralite How Ganesha came to life to spread the message of healthy habits Zydus Wellness Ltd. Silver
    3 JWT Tata Gluco Plus Tata Gluco Plus – Taking the gas out of carbonated soft drinks NourishCo Beverages Ltd. Bronze
    4 DDB Mudra Group KALYAN SILKS WHEN A MALAYALEE STORE BECAME A KANNADIGA STORY KALYAN SILKS TRICHUR (P) LTD. Bronze
    5 MullenLowe Lintas Group, India Havells Hawa Badlegi Havells India Limited Bronze
    6 Ogilvy & Mather India Asian Paints Apex Ultima Protek Coconut Tree Climber Asian Paints Ltd. Finalist
    7 Ogilvy & Mather India Tata Sky Ltd. South Invasion Tata Sky Limited Finalist
    8 Ogilvy & Mather India Vodafone M-Pesa Self defence umbrella Vodafone M-Pesa Limited Finalist
    9 MullenLowe Lintas Group, India Hamam Reverse Celebrity Endorsement Hindustan Unilever Limited Finalist
    19. Direct Marketing
    1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Gold
    2 Ogilvy & Mather India Philips India HIMinitiative Philips Electronics Pvt. Ltd. Silver
    3 Ogilvy & Mather India The Akanksha Foundation A for Anthem The Akanksha Foundation Silver
    4 Ogilvy & Mather India Vodafone Business Services Business is our middle name Vodafone Business Services Bronze
    5 Ogilvy & Mather India Vodafone Business Services Ready For The Big League Vodafone Business Services Bronze
    6 MullenLowe Lintas Group, India Cremaffin Constipasana – Posture of Relief Abbott India Limited Bronze
    7 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited Bronze
    8 Red Fuse Communications Colgate Spreading a million smiles Colgate Palmolive India Ltd. Bronze
    9 McCann Worldgroup India Dainik Jagran Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’ Jagran Prakashan Ltd Finalist
    20. Experiential Marketing / Brand Experience
    1 McCann Worldgroup India Saffola Making Women’s Heart Visible Marico Limited Gold
    2 MullenLowe Lintas Group, India Practo Broken Promises Practo Technologies Pvt. Ltd. Silver
    3 Cheil India Chhanv Foundation Donate A Face Chhanv Foundation Silver
    4 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Silver
    5 Brave New World Communications Pvt. Ltd. The Roadster Life Co Roadster Pocketman Myntra Designs Pvt. Ltd. Bronze
    6 DDB Mudra Group Nutralite India’s first ever shape-shifting Ganesha demonstrates the power of healthy habits Zydus Wellness Ltd. Bronze
    7 DDB Mudra Group KALYAN SILKS WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE) KALYAN SILKS TRICHUR (P) LTD. Bronze
    8 MullenLowe Lintas Group, India Tanishq Gift a Moment Tanishq Finalist
    9 PHD India Lakme India Launch and taking it to more than a million Hindustan Unilever Limited Finalist
    10 Cheil India Samsung India Electronics Pvt Ltd Samsung Galaxy S6 Launch Blogathon Samsung India Electronics Pvt. Ltd. Finalist
    11 McCann Worldgroup India Skore Making Condoms Fashionable TTK Protective Devices Ltd. Finalist
    12 MullenLowe Lintas Group, India Godrej HIT Track The Bite Godrej Consumer Products Ltd. Finalist
    13 Star India Star Movies Secret Screening The Best Shared Secret Star India Pvt. Ltd. Finalist
    14 MullenLowe Lintas Group, India Fair & Lovely Scaling The Everest Hindustan Unilever Limited Finalist
    15 WAT Consult SAP India Unique Interactive Promotion That Engaged SMBs Sap India Pvt. Ltd. Finalist
    21. Effie for Good
    1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Gold
    2 Ogilvy & Mather India The Akanksha Foundation A for Anthem The Akanksha Foundation Gold
    3 Contract Advertising (India) Pvt. Ltd. Sugar Free Donate Your Calories Zydus Wellness Ltd. Silver
    4 DDB Mudra Group UNICEF ‘Down’, but not out United Nations Children’s Fund (UNICEF) India Silver
    5 MullenLowe Lintas Group, India Dabur Vatika Brave N Beautiful Dabur India Limited Finalist
    22. David v/s Goliath
    1 MullenLowe Lintas Group, India Paper Boat Drinks and Memories Hector Beverages Ltd. Gold
    2 Enormous Brands SHOPCLUES INTRODUCING INDIA TO COMMUTE COMMERCE Clues Network Pvt. Ltd. Silver
    3 Ogilvy & Mather India Diu Tourism Keep Calm and visit Diu U.T. Daman & Diu Tourism Bronze
    4 JWT Tata Gluco Plus Tata Gluco Plus- Taking the gas out of Carbonated Soft Drinks NourishCo Beverages Ltd. Finalist
    5 MullenLowe Lintas Group, India FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi Brainbees Solutions Private Limited Finalist
    6 The Leo Group India Anchor Bindaas Daant Toh Bindaas Aap Anchor Health & Beauty Care PVT. LTD. Finalist
    7 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Moods Condoms Play It Right HLL Lifecare Limited Finalist
    23. Integrated Advertising Campaign
    1 Ogilvy & Mather India Titan Raga WINNING BACK LOVE LOST Titan Company Limited Gold
    2 BBDO India Pvt. Ltd. Ariel Matic Ariel – Share The Load Procter & Gamble India Gold
    3 Ogilvy & Mather India TATA SKY Daily Dillagi Tata Sky Limited Silver
    4 The Leo Group India Amazon.in Aur Dikhao! Amazon Seller Services Silver
    5 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Bronze
    6 McCann Worldgroup India PayTM PayTM Karo – Giving India a New Currency One97 Communication Private Ltd. Bronze
    7 MullenLowe Lintas Group, India OLX.in Keemat Bhi Kuch Keemati Bhi OLX India Pvt. Ltd. Bronze
    8 Happy Creative Services (India) Pvt Ltd. Flipkart The Big Billion Day Flipkart India Pvt. Ltd. Finalist
    9 MullenLowe Lintas Group, India Flipkart.com Wish Chain Flipkart India Pvt. Ltd. Finalist
    10 MullenLowe Lintas Group, India Godrej KALA HIT KONE KONE MEIN DANGER Godrej Consumer Products Ltd. Finalist
    11 JWT Mountain Dew Mountain Dew Naam Bante Hain Risk Se- Evolution of an Iconic Brand PepsiCo India Holdings Pvt. Ltd. Finalist
    12 Ogilvy & Mather India Diu Tourism Keep Calm and visit Diu U.T Daman & Diu Tourism Finalist
    13 JWT Pepsi Crash the Pepsi IPL – From Consumers to Co-marketers PepsiCo India Holdings Pvt. Ltd. Finalist
    14 Ogilvy & Mather India BMW  Don’t Postpone Joy BMW India Pvt. Ltd. Finalist
    15 Ogilvy & Mather India Greenply Ask Greenply Greenply Industries Ltd. Finalist
    16 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Finalist
    17 McCann Worldgroup India Nicotex U Quit Something I Quit Something Cipla Ltd. Finalist
    18 MullenLowe Lintas Group, India Idea IIN Second Chance Idea Cellular Limited Finalist
    19 MullenLowe Lintas Group, India hotstar Go Solo Star India Pvt. Ltd. Finalist
    20 McCann Worldgroup India Yatra.com EHSAAN MAT LO Yatra Online Pvt. Ltd. Finalist
    21 JWT Kellogg’s India #Feeding Dreams Kellogg India Limited Finalist
    22 McCann Worldgroup India Saffola Making Women’s Heart Visible Marico Limited Finalist
    23 Star India Star Sports Mauka Campaign Mauka Mauka Star India Pvt. Ltd. Finalist
    24 Contract Advertising (India) Pvt Ltd. Truly Madly Matchmakers  #BoyBrowsing Truly Madly Matchmaker Private Limited Finalist
    25 McCann Worldgroup India Nescafe Classic How Nescafe redefined the role for coffee in the life of the Indian youth Nestle India Ltd. Finalist
    26 DDB Mudra Group Sony Max (Max) – Indian Premiere League (IPL) Celebrating India’s only secular festival Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.) Finalist
    24. Best On-going Campaign
    1 MullenLowe Lintas Group, India Tata Tea From Packaged Good to Packaging Good Tata Global Beverages Limited Gold
    2 MullenLowe Lintas Group, India Idea An Idea Can Change Your Life Idea Cellular Limited Silver
    3 Ogilvy & Mather India Bournvita Tayyari Jeet Ki (Prepare to Win) Mondelez India Foods Ltd. Bronze
    4 Ogilvy & Mather India The Akanksha Foundation GIVE TO RECEIVE The Akanksha Foundation Bronze
    5 Ogilvy & Mather India Cadbury Gems Role Reversal Mondelez India Foods Ltd. Finalist
    6 Ogilvy & Mather India Dove Hair Damage is beautiful Hindustan Unilever Limited Finalist
    7 MullenLowe Lintas Group, India OLX.in Bech De OLX India Pvt. Ltd. Finalist
    25. New Product or Service
    1 Law & Kenneth Saatchi & Saatchi Private Limited. pepperfry.com OFFLINE TO ONLINE FURNITURE SHOPPING Pepperfry.Com TrendSutra Platform Pvt. Ltd. Silver
    2 MullenLowe Lintas Group, India Practo Life Mein Practo Technologies Pvt. Ltd. Bronze
    3 Cheil India Salaam Baalak Trust The light bag – Bringing children out of the dark Salaam Baalak Trust Bronze
    4 Interface Communications Mahindra Jeeto Sahi Chuno. Kamao Jyada Mahindra & Mahindra Ltd. (Auto) Finalist
    GRAND EFFIE
    Integrated Advertising Campaign
    1 MullenLowe Lintas Group, India Paper Boat Drinks and Memories Hector Beverages Ltd.
    EFFIE INDIA CLIENT OF THE YEAR -  HINDUSTAN UNILEVER LIMITED
    EFFIE INDIA AGENCY OF THE YEAR – MULLENLOWE LINTAS GROUP, INDIA

     

     

     

  • LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India

    LinTeractive bags digital mandate of Stuffcool; unveils brand campaign titled #LilThingsMatter

    By A Correspondent

     

    To further drive its message as being the leader in the space, accessories player Stuffcool has appointed LinTeractive, the digital agency of Mullen Lowe Lintas Group as its digital partner. LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India.

     

    Commenting on the appointment, Hemang Budhdeo – Director, Nissan Enterprises Ltd said: “The smartphone market in India is witnessing an unwavering growth which obviously spells more opportunities for us. We are glad to have LinTeractive partner us at this exciting phase as we look to expand our territories and further build up our customer base in India. We look forward to striking a meaningful relationship with the team and hope to chart out new frontiers in our quest of being the best in the space.”

     

    Vikas Mehta

    Part of Nissan Enterprises Limited, Stuffcool caters to those looking to source essential gear like mobile cases, screen protectors, cables, chargers, selfie-sticks and other enhancements for their smartphones. The firm is known to have cultivated the branded accessories market in India and pave the pathway for easy availability of quality accessories to end consumers.   Sharing his views on winning the business, Vikas Mehta, Group CMO | President, Group Marketing Services, Mullen Lowe Lintas Group said, “Devices are a bigger part of our lives today than most things we own. Stuffcool makes cool accessories for these devices, making it an inspiring brand to work with. The market is flooded with accessories but few great accessory brands. We are glad on the opportunity presented to LinTeractive to partner Stuffcool and hope to get the little things right for them.”

     

    Flagging off the partnership, LinTeractive has drawn up an extensive online campaign under the theme #LilThingsMatter. It has engaged in a whole lot of initiatives on and off line to drive home the core theme of #LilThingsMatter. Contests were run on social media – Facebook & Twitter where users were asked to share their experiences about the little things that make a difference to their lives, encourage discussions around the theme without revealing anything about the brand proposition. Following this, a brand film was launched along with a 5-day-contest on FB/Twitter where Stuffcool.comgot customers to engage with the brand over its online platform.

     

    Hemang Budhdeo

    Sharing his views on the integrated digital campaign that has been planned, Hemang Budhdeo said: “Our products play the role of a catalyst in the life of the consumer in a little way but have great impact. We approached LinTeractive with this brief, and they came up with #LilThingsMatter that says how little things (tech accessories) make a huge difference to the gadgets that people use and interspersed the same with life-situations around consumers. We are glad with the initial response that has been generated on the back of the new campaign.”

     

    The video campaign builds the brand philosophy through real life instances in a very artistic manner. Simple things like running out of battery, enjoying your time with friends while taking a selfie and other such nuances involving a mobile phone have been brought out in an imaginative manner. The background score in the campaign is a catchy one and has been incorporated to establish an emotional connect with the consumers. The film touches upon the values of love, care, friendship, trust while highlighting how products from Stuffcool help achieve little moments of joy.

     

    Commenting on the thought process behind the idea, Paul Dueman, Senior Vice President, LinTeractive said, “The campaign is our answer to differentiating Stuffcool from the other players in the accessories market. The strategy was to highlight instances, however small, that matter to consumers today and the positive impact it creates in their lives. We are confident that #LilThingsMatter as brand credo, backed with a series of creative narrations and engagements planned for 2016, will do well to connect with their consumers.”

     

  • During his tenure as Group CEO in India, Joe has led the agency to huge success within India, across the APAC region and on a global stage

    Mullen Lowe Lintas India’s Joseph George takes on additional South & Southeast Asia duties

    By A Correspondent

     

    Lowe veteran, Joseph (Joe) George, currently Group CEO of the Mullen Lowe Lintas Group in India, adds South & Southeast Asia responsibilities to his current remit. The appointment is effective immediately, and Joe will report to Alex Leikikh, Global CEO, Mullen Lowe Group.

     

    Joe has been with the Lowe network for 24 years – joining Lintas Mumbai in 1991 and spending the next 15 years between the Mumbai and Bangalore offices. Joe took over as the head of the Unilever business in 2006, and successfully led the growth of that business and a few specialist marketing services divisions until his appointment as Deputy CEO in June 2010, and subsequently as CEO in January 2011.

     

    During his tenure as Group CEO in India, Joe has led the agency to huge success within India, across the APAC region and on a global stage. On marketing effectiveness, Mullen Lowe Lintas Group has won over 50 major awards in the last year alone, including being ranked the Most Effective Agency in India and APAC according to the Effie Effectiveness Index 2015, named APAC Agency of the Year at AMES and Tambuli Awards, and winning India’s only Creative Effectiveness Grand Prix at Spikes Asia.

     

    Alex Leikikh, Global CEO, Mullen Lowe Group, commented on the appointment: “Joe is exactly the leader we need as part of our hugely dynamic Asia operation – he is a seasoned professional with a proven track record of growth. A key component of his role will focus on tapping into the resources of the robust India operation that he has built up in order to develop our hyperbundled offering across the Southeast Asia markets.”

     

    Joe added: “I’m absolutely thrilled by the challenge of taking on an additional leadership role within the APAC region for the Mullen Lowe Group. Having worked within the network for over two decades, I clearly love the spirit: distinctive, entrepreneurial, collaborative and creative.”

     

  • The key criteria for winning an award include a great strategic idea; a powerful creative manifestation of the idea; and a clear link between the two

    Mullen Lowe Lintas Group wins big at Jay Chiat

    By A Correspondent

     

    India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. Two awards were won by India and Mullen Lowe Lintas Group picked up both, at an event in Chicago on October 5, 2014.

     

    This is also the first time, that work from two Indian companies, Havells and Idea Cellular, has won at this award show. In its 19th year, 4A’s Jay Chiat Awards recognize and celebrate brilliant strategic thinking in Marketing, Media & Advertising. The key criteria for winning an award include a great strategic idea; a powerful creative manifestation of the idea; and a clear link between the two.

     

    Noteworthy winners this year include Droga5 that won a Grand Prix for ‘Under Armour – I Will What I Want’, while Gold winners include TBWA Media Arts Lab for its work on ‘Apple iPhone 6, World Gallery’, Publicis NY that won the Gold for ‘Doctors of the World, More Than a Costume’ and Sancho BBDO/Direktor Films that won the Gold for ‘Pepsi, Dew Bottle Tool.’

     

    India’s wins this year came under the category of ‘National Brand Building’ for ‘Idea Cellular – No Ullu Banaoing’ that won a Silver and ‘Havells – Respect for Women’ that won a Bronze. A total of 35 entries were shortlisted at the 4A’s Jay Chiat Awards 2015 across the six categories of Global Campaign, Media, National, Non-profit, Product Service / Creation and Regional.

     

    Commenting on the Group’s performance, Joseph George, Group CEO, Mullen Lowe Lintas Group said, “Jay Chiat is globally acknowledged as possibly the toughest strategy award to win. We are delighted to have won it four times in two years now, something very few agencies in the world can boast of. As an agency group, we continue to obsess over clients’ ROI and wins like this go a long way in further strengthening our belief in this obsession.”

     

    S Subramanyeswar, National Planning Director, Lowe Lintas adds, “We are grateful to the faith that clients put behind our strategies and the resultant creative solutions. The wins at a platform like Jay Chiat is a great reward for the culture of sharp strategic thinking and result oriented creativity we pursue at the agency. With some of the best campaigns that were in contention, we’re glad to have emerged winners for our entries on Havells and Idea Cellular.”

     

  • Harsh began his career with Tata Infomedia about two decades ago

    Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage

    By A Correspondent

     

    Sriharsh Grandhe

    LinEngage, the experiential marketing & activation arm of Mullen Lowe Lintas Group has announced the appointment of Sriharsh Grandhe (Harsh) as Executive Vice President based in Mumbai. He would be reporting to Vikas Mehta, CMO | President – Group Marketing Services, Mullen Lowe Lintas Group.

     

    Prior to joining LinEngage, Harsh was with the WPP firm, POSSIBLE Worldwide Singapore as the Engagement Director. At POSSIBLE, Harsh was managing the global rollout of Standard Chartered’s Responsive Website, a first in the Banking domain across 55 countries in APAC, EMEA & Americas. Prior to POSSIBLE, Harsh was an AVP & Practice Head at Wipro where he was responsible for rolling out Marketing as a Process for several global businesses from Europe, US & Australia.

     

    Harsh began his career with Tata Infomedia about two decades ago and has navigated an illustrious journey spanning Advertising, Consumer Engagement, Publishing& Retail. Harsh is an experienced professional across the marketing continuum with a pronounced focus on digital and activation. Throughout his professional journey, he has driven various marketing programs for Standard Chartered, P&G, J&J, a global major in Big Data & Cloud Computing, Large Australian Telco, a Financial Services Major in US and more such global businesses across the markets of US, APAC and Europe.

     

    Speaking of his appointment, Vikas Mehta said, “Our ambition for LinEngage is to make consumer engagement an essential part of a brand’s narrative. A lot more innovation is possible in the area of creating meaningful consumer experiences. Under Harsh’s leadership, we are keen to make strides in strengthening this practice in an industry that’s largely driven by tactical activations.”

     

    LinEngage offers specialist brand engagement expertise to a host of clients in India. Apart from its focus on the urban pockets, LinEngage boasts of a bespoke rural offering – LinTerland. The motive is to help clients capitalize on the consumer-engagement opportunities in heartland India. Both the urban and rural offerings of LinEngage have been growing steadily over the past few months with host of new business wins. Notable clients include Johnson & Johnson, Franke Faber, Bayer, UltraTech, Castrol, ICICI Prudential and Byju’s  to name a few. Harsh’s remit will be to evangelise the experiential marketing practice for the group and further expand the portfolio.

     

    Commenting on his role at LinEngage, Harsh said, “The strong lineage of Mullen Lowe Lintas Group is no secret. India is at an exciting phase of development and the agency is experiencing both momentum and growth. LinEngage is in a sweet spot right now with only one direction to go – upwards”

     

    Harsh has been the recipient of awards at DMA for world-class marketing & activation programs for brands like Visa, Madura Garments etc. A familiar face in advertising he has also worked in agencies such as iContract, Rediffusion Y&R and JWT.

     

  • Appointments made across Mumbai, New Delhi & Bangalore

    Mullen Lintas announces senior leadership team

    By A Correspondent

     

    Mullen Lintas, the recently launched creative agency of Mullen Lowe Lintas Group, has appointed its senior management team across cities.

     

    Amer Jaleel

    Announcing the new team, Amer Jaleel, Chairman and CCO – Mullen Lintas noted, “I’m thrilled with the all-star-lineup that Mullen Lintas has been able to assemble in such a short time. With this kind of firepower at the start, this team has the weight-class to rival the biggest and the best. I look forward to cutting our teeth into briefs, and creating some great work together.”

     

     

    Ekta Relan

    Ekta Relan has been appointed Senior VP & Planning Head – National Brands. Based in Mumbai, Ekta’s mandate would include leading the strategic planning function across offices and brands for the agency.

     

    Ekta has spent more than 15 years in the insights and ideas business. Prior to Mullen Lintas, she was with Sapient Nitro Singapore for about 2 years, Unilever (India & Singapore) for 7 years and Lowe Lintas for 5 years. During her career, she has handled a rich portfolio of brands like Fair & Lovely, Pepsodent, Clear, Moet, Lux, Paddle Pop, Health Promotion Board Singapore, Continental foods, MetLife and Eu Yan Sang.

     

    Garima Khandelwal

    Leading the Creative Art function for Mullen Lintas would be Garima Khandelwal who has been appointed Executive Creative Director. Garima would be based in Mumbai and would drive the creative function on core brands for the agency.

     

    In her last role, Garima was the Group Creative Director at Lowe Lintas where she worked for 5 years lending her creative expertise to a diverse client set across product categories. She has spent a total of 15 years in advertising and began her career with Ogilvy in Delhi. From there she briefly migrated to Prague where she worked for Leagas Delaney, on the Skoda account for the European market. Some of the clients that she has been associated with include Suzlon Pals, Tata Tea (Kala Teeka), Axe (Boat Party), Liva, etc.

     

    Syed Amjad Ali

    The business mandate for the Delhi office would be led by Syed Amjad Ali, who has been appointed Executive Director. Amjad moves into this role from Lowe Lintas Delhi, where he spent 20 years in multiple business leadership roles managing large client portfolios across product categories.

     

    Amjad has led the business mandate for a host of clients including Maruti Suzuki, Olx, Havells, Micromax, Hero Motors, Dabur, Expedia, LG Electronics, Greenply, Woodland, ABP etc. Under his leadership, brands have benefited through highly effective advertising and won many effectiveness awards.

     

    Ayyappan Raj

    The business mandate in Mumbai would be led by Ayyappan Raj who assumes the role of Executive Vice President. With this new role, Ayyappan moves to Mumbai from Bangalore, where he was heading a unit for Lowe Lintas.

     

    Ayyappan has spent the last eighteen years in advertising handling business for Chennai and Bangalore markets across a host of agencies including Ogilvy, Lowe Lintas and McCann Erickson. With the ability to break down any complex problem to the simplest solution possible, Ayyappan has offered effective solutions to a host of clients spanning different industries like Automobiles, Personal Care, Food & Beverages, Telecom, Insurance and Technology. Few prominent clients that Ayyappan has worked on include Saint-Gobain, Vodafone, TVS Motors, Britannia, MetLife, Tata Tea, ITC Foods etc.

     

    Kishore Subramanian

    The Bangalore business for Mullen Lintas will be driven by Kishore Subramanian who assumes the role of Executive Vice President. In his last role, he was Head of Karishma Lintas in Bangalore.

     

    Kishore is a finance professional who accidentally walked into advertising about 19 years ago. After learning the ropes in Grey, he moved on to Lowe Lintas where over a period of twelve years across Mumbai and Bangalore, he worked on exciting brands like Sonata, Tanishq, Fastrack, Kissan, and Britannia both as an account person and a strategic planner. He followed it with a short crash course in Japanese work ethic, cars (Toyota) and culture at Dentsu where he headed the Bangalore operations. From there he moved to JWT, in a strategic planning role, and worked across both the Delhi & Mumbai offices on the GSK and Godrej business.

     

    Welcoming the new team on board, Virat Tandon, CEO – Mullen Lintas said, “This is a dream team to start off with. Between them, they have shaped the biggest and the best brands in the country and internationally. With this formidable team, we offer clients, caliber that is second to none. We can’t wait to get going and showcase our prowess as the new creative startup to watch out for.”

     

  • Virat Tandon named CEO. Shriram Iyer to be National Creative Director

    Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD

    By A Correspondent

     

    Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, Mullen Lowe Lintas Group unveiled more details about the new agency.

     

    Mullen Lintas officially launches on August 1, and will be headquartered in Mumbai with offices in New Delhi (NCR) and Bengaluru. Speaking of the new agency, Joseph George, Group CEO–Mullen Lowe Lintas Group says, “India has birthed several big brands over the last two decades. However, for a long time, the top agency brands have remained largely unchanged. Mullen Lintas is a product of the evolving marketing landscape, and with our “big agency” ambition, we intend to partner brands whose ambitions are driven by a passionate pursuit of leadership by presenting ourselves as a compelling challenger to the likes of Lowe Lintas, Ogilvy and JWT”

     

    Mullen Lowe Lintas Group also announced the appointment of Virat Tandon as CEO of Mullen Lintas. Virat returns to India after a three year stint with Mullen Lowe Group in Singapore where he was Global Business Director for the Unilever brands Lifebuoy and Fair & Lovely.

     

    A part of the network for over a decade, Virat first joined Lowe Lintas at its New Delhi office in 2004 and has undertaken numerous senior and leadership roles in the agency over that time. A Unilever veteran of over 10 brands and 60+ countries, he has worked in India on clients including Maruti Suzuki, Nestle, Dominos, Sony Audio, Dabur, NIIT, ITC, GSK, Holiday Inn and AT&T; and previously ran Lowe’s healthcare agency in India, LinHealth. Prior to joining Lowe Lintas, he worked with WPP agencies Rediffusion, Grey and Contract.

     

    Speaking of the new agency, Virat says, “Mullen Lintas is born ahead of the curve and intends to remain a mash-up of the enduring and the emerging. Our founding team has the pedigree and the class of massive brand-successes under their belt. Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it. Our advantage is that Mullen Lintas has no such baggage and that allows us to leap-frog this need to change and adapt. We understand that a great brand needs a great narrative that flows seamlessly through screens, experiences, shopping environments and conversations. We will equip ourselves to play a pivotal role for our brands.”

     

    Also joining the Mullen Lintas leadership team is Shriram Iyer, who takes on the role of National Creative Director. Shriram spoke of his new role, “A great ambition for the agency and a wonderful team to work with, I am excited about what we can create. Our approach to enriching our capabilities is what we call ‘core plus one’. While we continue to practice our core skill sets, we will commit ourselves to adding people who bring with them a +1 skill or area of expertise. We believe this is critical and makes us ‘present ready’.”

     

    Currently ECD and creative head for the Delhi offices of Lowe Lintas, Shriram moves to Mumbai in this new role. He has been with the group since 1998 and played various roles in the creative team at Lowe Lintas’ Mumbai and Delhi offices. In his recent role, Shriram has been instrumental in the success of clients such as Google, Micromax, OLX, Hero Motors, Havells and Maruti Suzuki among others. His work on Havells appliances (#RespectForWomen) is among the most awarded campaigns from India at marketing effectiveness award shows. Some of Shriram’s recent campaigns include #SellPhone, ‘no chipkoing’ and ‘Let what you love LIVE’ for OLX; Hawa Badlegi for Havells Fans; and Micromax Canvas and Sliver, both featuring Hugh Jackman.

     

    Amer Jaleel, Chairman and CCO – Mullen Lintas sums it up, “Virat has been a great business partner to me in managing the global mandate on Lifebuoy, and Shriram has been a driving force behind what Lowe Lintas Delhi has achieved in the past few years. I thoroughly enjoy working with both of them and couldn’t have asked for better friends to the start the Mullen Lintas journey with.”