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Tag: Mullen Lintas Delhi

  • Account will be handled by the agency's Gurgaon office

    Mullen Lintas wins creative duties for Hindware Sanitaryware

    By Our Staff

     

    Mullen Lintas Delhi wins creative duties for Hindware Sanitaryware and Tiles. The business was won after a keenly contested multi-agency pitch process. The account would be handled out of agency’s Gurgaon office.

     

    Speaking of the win by the agency, Hari Krishnan, CEO – Mullen Lintas said: “Purchase decisions when it comes to Sanitaryware used to be led by functionality and value. However, that’s not the case any longer and it’s not seen as an extension of personal space and expression. This is where Hindware has made a difference with its innovations & design and our focus would be to consolidate the brand equity for Hindware based on these values & benefits. We are excited about this partnership and look forward to creating a new narrative in this category.”

     

    Commenting on the association, haru Malhotra, Vice-President, Marketing, Hindware Limited added: “Hindware is known for Design Excellence, Innovation and Quality. Our products are backed by extensive consumer research and Insights. We have been evaluating different partners to further build the Hindware brand equity through sharp and relevant consumer insights and creative expressions. For us what stood out about Mullen Lintas was how the Strategy & Storytelling came together in perfect sync and of course the passion and enthusiasm the team brought to the table. We look forward to some stellar work being developed for the brand.”

     

  • Conceived by Mullen Lintas Delhi

    New campaign for Vadilal

    By Our Staff

     

    Vadilal Industries International Business has released a new campaign in the overseas market for its flagship ice creams range – Vadilal Ice Cream. Conceived by Mullen Lintas Delhi, the campaign, featuring brand ambassador Ranveer Singh, reiterates that ‘joy is to be lived in the now and any moment wasted is a moment lost’.

     

    Said Shreshth Jhawar, CEO, Vadilal Industries USA said, “Vadilal is one such iconic brand that has been loved across ages by Indians in the domestic Indian market and abroad alike. We have the widest and most colourful range of Indian ice creams available in the US and 40+ other markets around the globe.”

     

    Added Garima Khandelwal, CCO, Mullen Lintas: “You have to have it before it melts, that is an inherent thing about ice creams. We derived a life philosophy using exactly that as an analogy and who better to endorse it but Ranveer Singh, who embodies that, living each moment to the fullest, with absolute panache and exuberance. With this campaign we launched the brand’s tagline – “har moment ko right kar”. In fact, in all the brands Ranveer endorses, we have never seen him this way, dressed as a Cassatta. It was a great marriage with everything coming together, in complete Bollywood style to speak to the NRI audience, we are excited to see how this brand relationship now develops.”

     

  • Will be responsible for the brand's strategy and creative output

    Mullen Lintas wins creative duties for Ferns N Petals

    By Our Staff

     

    Ferns N Petals, flower and gifts retailer, has recently appointed Mullen Lintas Delhi to handle its creative duties. The agency will be responsible for the brand’s strategy and creative output.

     

    Commenting on the association, Sai Thota, Head – Digital Marketing, Ferns N Petals said: “The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards an accelerated growth. Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth.”

     

    Added Hari Krishnan, CEO, Mullen Lintas: “We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart it’s future journey is an exciting challenge and we look forward to it.”

     

  • With several key appointments and elevations

    Mullen Lintas strengthens North ops

    By Our Staff

     

    Mullen Lintas has announced a new leadership at its Delhi office. The business function for the North region will be led by Sunil Singh Manhas who has been appointed as Senior VP and Business Head. Nisheeth Srivastava, elevated to Group Creative Director, will oversee the creative product and will be partnered by Sarabjit Singh, who has also been elevated to Group Creative Director (Art). Saumya Baijal, appointed as VP and Head of Planning – North, will lead the planning function for the region.

     

    Hari Krishnan
    Hari Krishnan

    Commenting on strengthening the business function, Hari Krishnan, CEO, Mullen Lintas said: “Mullen Lintas Delhi is poised for growth having already added a diverse mix of brands into the portfolio this year. We felt that this is the right time to bring in a new leadership team that is young, talented and driven. Sunil Singh Manhas comes on board as Sr VP & Business Head for Delhi. Sunil is a seasoned campaigner and knows the Delhi market inside out. He brings with him a wealth of cross-category experience and knowledge. His drive for new business and his passion for ideas will augur well for us.”

     

  • The brand offers a wide array of switches and with the launch of the Home Automation Solutions

    Mullen Lintas celebrates laziness in latest film for Crabtree

    By A Correspondent

     

    Mullen Lintas Delhi has conceptualised the latest campaign for Crabtree to promote its Home Automation solutions. In this campaign, Mullen Lintas highlights how with Crabtree Home Automation Solutions, an eccentric billionaire celebrates laziness in its truest sense. While his maids and butlers are frustrated about feeling unemployed, the film playfully demonstrates the angst in them.

     

    Commenting on the creative strategy, Shriram Iyer, NCD and President at Mullen Lintas, said: “The campaign aims at launching Home Automation Solutions from Crabtree. The film plays out the life of an eccentric billionaire who has inadvertently put his maids and butlers out of work by getting various appliances automated. The heaters, the lights, the curtains – all function without any manual intervention.”

     

    Added Amit Tiwari, Vice President of Marketing at Havells: “At Crabtree, our efforts are concentrated in providing a premium and comprehensive connected smart home experience to our end-user customers. Fulfilling our promise of WhatALife experience, our solutions let homeowners personalize and tweak the scenes at home to their changing temperature, music, and lighting preferences. The shifting and thriving India demands a modern home and futuristic lifestyle and Crabtree is here to fulfill them.”

     

     

  • Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products

    Havells seeks to make a difference via latest ad campaign

     

     

    Havells India has launched a new ad campaign that showcases its latest offerings in the lighting portfolio ‘QuadraGlow’ and ‘Triyca’.

     

    Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life.

     

    Said Amit Tiwari, Vice President, Marketing, Havells India Limited: “It has always been our philosophy to launch products surpassing the expectations of our customers and fulfil the aspirations of the growing base of modern consumer. Through our new ad campaign, we want to convey the fact that Havells endeavors to turn people’s aspirations into reality through its path-breaking range of products”.

     

     

  • The film promotes Dabur Honey as the perfect ingredient for weight management

    Dabur Honey plays the weight loss expert, in latest film by Mullen Lintas

    By A Correspondent

     

    Dabur India has rolled out a new film promoting Dabur Honey as the perfect ingredient for weight management.Commenting on the objective behind the latest communication, Rajeev John, Marketing Head-Health Supplements of Dabur India said: “With Dabur Honey, we have always promoted a healthy life. One of the core benefits of Dabur Honey is that it helps manage your weight if consumed regularly. Thus, in our new campaign, we are communicating the message that consuming Dabur Honey every morning with warm water helps you ‘Stay Fit and Feel Young’. Targeted specifically towards married women, the campaign is based on very strong insight and we feel that everyone should make it a daily habit… A ritual. We feel that this will strongly resonate with our target audience.”

     

    The film by Mullen Lintas Delhi is based on a common perception that most women gain weight after getting married. As a brand, Dabur Honey is trying to build a healthy habit by telling them that drinking Dabur Honey with warm water every morning will help them keep their weight in check. Through this campaign, the brand hopes that consumers will adhere to the idea of consuming Dabur Honey every day for a healthy living.

     

    Highlighting the creative concept behind the film, Shriram Iyer, NCD, Mullen Lintas said: “We believe, every individual should take advantage of the benefits of Dabur Honey by making it a part of their daily routine. Hence, the task set for the new campaign was to encourage women to have a spoon full of Dabur Honey in the morning as it can help them stay fit and feel young. The communication has been targeted at married women and is based on a strong observation that people, in general, believe that after marriage a woman tends to put on weight. As post marriage, the lifestyle of a woman changes and this may result in weight gain.”

     

  • Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians

    Mullen Lintas Delhi makes Virat bat for Gionee’s 1.25crore customers

    By A Correspondent

     

    To celebrate the feat of getting 1.25 crore users, Gionee has announced the launch of a nationwide integrated campaign that has been conceptualised and executed by Mullen Lintas Delhi. The objective of this campaign is to announce this unique milestone and also let the consumers know about Gionee’s stature amongst its competitors.

     

    To promote this milestone to the masses, Gionee has bought onboard Indian cricket captain Virat Kohli. Commenting on the initiative, Nomit Joshi, Marketing Head, Gionee said: “Gionee has reached a milestone with a 1.25 crore patron base in India and the Indian cricket skipper who is creating new milestones and records was roped in as brand ambassador. The captain’s arrival on-board allowed us to highlight our milestone and also the partnership was mutual.”

     

    Sharing his outlook on the association, Shriram Iyer, National Creative Head, Mullen Lintas said: “Gionee and Virat Kohli – both ambitious, both hardworking and currently both are on an exciting trajectory in their own respective fields. We believe it’s a perfect match to begin a great partnership.”

     

    Adding his views, Syed Amjad Ali, Executive Director, Mullen Lintas Delhi says: “The campaign is aimed to make a big announcement. At the same, getting Virat Kohli on board illustrates Gionee’s leadership ambition. He is clearly a role model today and inspires millions of people. It’s one of the finest partnership in the recent times. To begin with, this campaign announces Gionee’s achievement of getting 1.25 crore smartphone users. There are many more lined up and will be unveiled soon.”